Three steps to build excellent corporate culture

A successful enterprise needs a good corporate culture;

1, corporate culture construction is the key factor of the core competitiveness of enterprises.

Corporate culture refers to the sum of common consciousness, values, professional ethics, codes of conduct and standards formed through social practice under certain social and economic conditions. It is a unique cultural management mode with value as the core formed by enterprises or organizations in their own development process, and it is an intangible force and capital that condenses people to realize their self-value and enhance the competitiveness of enterprises. The main contents of corporate culture are corporate values, corporate spirit, corporate management methods, corporate fashion, and the ethical code of conduct that employees abide by. A successful corporate culture must have the following characteristics: concise, easy to understand, convincing and convincing; Widely recognized values; Successful practice and verification under the guidance of values; Let important members of the enterprise have a sense of mission; Let employees have feelings for the enterprise, for enterprise representatives and for enterprise symbols. This is also the basis for corporate culture to become the internal driving force of enterprises. Corporate culture is essentially a competitive culture. In this kind of competition, the reputation, image, brand and popularity of enterprises have become immeasurable intangible assets and occupy a very significant position in the market competition. In this sense, the competition of modern enterprises is, in the final analysis, the competition of corporate culture. From this perspective, an enterprise is not only an economic organization, but also a cultural organization, and its production and operation activities are not only product competition, but also cultural competition. Therefore, enterprise competition is actually the cultural competition behind corporate image display, product advertising and social public relations activities. The purpose of building enterprise culture is to improve the core competitiveness of enterprises and pursue good enterprise benefits. Enterprises must attach importance to cultural strategy, win the market with culture and promote the development of enterprises with corporate culture, which is the key factor to improve the core competitiveness of enterprises.

2. Corporate culture construction is a powerful internal driving force for enterprise development.

Excellent corporate culture plays an important role in enterprises: first, corporate culture has a cohesive effect. What is corporate culture? Adhesive? , can closely link and unite employees, so that employees have a clear purpose and keep pace. Fundamentally speaking, the cohesion of enterprise employees is based on the professional goals of enterprises. The cohesion of corporate culture comes from the correct choice of the fundamental goal of the enterprise. If the enterprise's career goals are in line with the interests of both the enterprise and the vast majority of employees, that is, the goal of collective and individual win-win, then the interest base generated by enterprise cohesion will be available. Otherwise, no matter which strategy is adopted, the formation of enterprise cohesion can only be an illusion. Secondly, corporate culture has a guiding role. The guiding role includes value orientation and behavior orientation. Enterprise core values and enterprise spirit play an invisible guiding role, which can provide a long-term and broader correct direction and important methods for enterprises, thus unifying the will of enterprises and individuals and making enterprises survive and develop faster, better and more stably.

3. Corporate culture has an incentive effect.

Motivation is a kind of spiritual strength or state. The cultural atmosphere and value orientation formed by enterprise culture is a kind of spiritual encouragement, which can mobilize and stimulate employees' enthusiasm, initiative and creativity, induce people's potential wisdom, make employees' abilities develop in an all-round way, improve the self-management ability, self-management ability and vitality of subordinate institutions and employees, and enhance the overall execution of enterprises. Fourth, corporate culture has a binding role. Corporate culture contains the related contents of standardized management, and management itself also embodies corporate culture. What should not be done and can't be done in enterprise behavior is exactly the role played by enterprise culture and enterprise spirit? Soft? The result of restraint is an immune function. Binding force can improve employees' consciousness, enthusiasm, initiative and self-discipline, make employees clear the meaning and methods of work, and thus improve their sense of responsibility and mission.

Three steps to implement corporate culture:

First, the diagnosis of corporate culture

The method and principle of diagnosis are: call middle-level and above cadres in the enterprise, read out the ideas of the group sentence by sentence, and ask everyone to say or write people and things that can represent this idea after hearing the ideas. If most people can think of representative people or events, and the events are relatively concentrated, it shows that the corporate culture has been recognized by everyone; However, if most people can't say or write representative figures or events, it means that corporate culture and corporate philosophy have not been recognized by employees, let alone play a guiding role in employee behavior.

Second, the refinement and design of corporate culture.

Step 1: First, let the enterprise find 10 people who participated in the whole process from entrepreneurship to development, and let each of them tell three stories.

Step 2: sort out the stories with the highest repetition rate and make preliminary processing to form a complete story;

Step 3: Find ten employees, preferably college students, who have just arrived in the enterprise for about a year and tell them the sorted stories.

Step 4: Gather experts and relevant business leaders to study and process the recorded content and extract the words that represent the story spirit with the highest usage rate. After processing, these words are enterprise spirit or enterprise concept;

The fifth step: according to the extracted core words that reflect the spirit or idea, re-adapt the story, create literature on the premise of respecting history, and write the enterprise's own story that reflects the core words intensively.

Third, strengthen and cultivate corporate culture.

First of all, conduct corporate culture training for all employees.

Secondly, establish and cultivate typical figures.

Thirdly, the management system is formulated under the guidance of corporate culture concepts and values.

Construction method of enterprise culture

1, morning meeting, evening meeting, summary meeting

It is to spend some time preaching the company's values before and after work every day. The summary meeting is a monthly, quarterly and annual departmental and company-wide regular meeting, which should be fixed and become a part of the company system and corporate culture.

2. Thought summary

Ideological summary is to let employees compare their behaviors regularly according to the content of corporate culture, and judge whether they have met the requirements of the enterprise and how to improve them.

3. Post slogans to promote corporate culture.

Write the core concept of corporate culture as a slogan and post it in a prominent position in the enterprise.

4. Advanced typical trees

Establish a visual behavior standard and concept symbol for employees, through the specific understanding of typical employee images? What is active work? 、? What is work initiative? 、? What is professionalism? 、? What is the concept of cost? 、? What is high efficiency? , so as to improve the behavior of employees. These behaviors are difficult to describe quantitatively, and only concrete images can make employees fully understand them.

5. Website construction

Carry out timely policies, ideas and cultural propaganda on the website. The CEO of Mi Li Culture, an expert in corporate website construction, pointed out that finding a professional website construction company related to corporate culture is more in line with and closer to corporate culture.

6. Authoritative preaching

Introducing external authority to preach is a good way to build corporate culture.

7. Go out to visit and study

Going out to visit and study is also a good way to build corporate culture, which undoubtedly implies to employees that the requirements put forward by the enterprise management authorities are reasonable, because others have already done so, and we have not done so because we have not worked hard enough, so we should improve our work and learn from others.

8. Story

The spread of stories about enterprises within enterprises will play a role in the construction of corporate culture.

9. Cultural and sports activities

Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year's Day parties, etc. In these activities, the values of corporate culture can run through.

10, introducing new people and new culture.

The introduction of new employees will inevitably bring some new cultures, and the integration of new culture and old culture will form another new culture.

1 1. Conduct mutual evaluation activities.

Mutual evaluation activity is that employees evaluate their colleagues' work status in public according to the requirements of corporate culture, and also evaluate how they do in public, and how their colleagues evaluate how they do. They clarify contradictions, eliminate differences, correct shortcomings, carry forward advantages and distinguish right from wrong through mutual evaluation, so as to achieve the optimization of working conditions.

12, an example for leaders

In the process of the formation of corporate culture, the role model of leaders has a great influence.

13, the establishment of enterprise newspapers and periodicals

Enterprise newspapers and periodicals are an important part of enterprise culture construction and an important carrier of enterprise culture. The enterprise newspaper is a window to publicize the enterprise to all the public and customers related to the enterprise inside and outside the enterprise.