Corporate Culture of China Merchants Securities Co., Ltd.

Brand concept of China Merchants Securities: What does China Merchants Securities believe?

China's capital market is different from other capital markets. However, with the gradual deepening of the marketization mechanism, this market will present unlimited opportunities and possibilities for investors. In this process, investors in China's capital market, like investors in other markets, will have the right to choose the most suitable products or services from more possible portfolios. China Merchants Securities will represent an infinitely rich and convenient choice for China's capital market.

-Investors should have more choices. Corporate Brand Mission of China Merchants Securities: What will China Merchants Securities bring to people?

China Merchants Securities will continue to deepen its systematic research on the China market, insist on investing in the source of product innovation, and master all kinds of resources needed for key product innovation, so as to provide customers with new investment product choices as soon as the market environment permits. At the same time, China Merchants Securities regards better customer service as an important way of product innovation, so that customers can get more and more timely professional advice or useful information through the improvement of China Merchants Securities services, thus making China Merchants Securities more at ease and more at ease.

Meet the unlimited needs of customers with rich investment products and related services.

-China Merchants Securities supports investors' right to choose, and has become a pioneer in the innovation of investment products and services in China market. Brand concept of China Merchants Securities: Dunxing Zhiyuan

In an agitated and complicated environment, China Merchants Securities strictly adheres to its own characteristics and confidently demands that it realize its lofty ideals with sincere and steady actions.

Long-term vision: China Merchants Securities is destined to become an important force in China's capital market due to the "century-old investment promotion" with a strong sense of national rejuvenation, and has continuously accumulated long-term development capabilities for this purpose.

Advocacy: China Merchants Securities believes in market forces, believes that honesty is the foundation of any market subject for a hundred years, actively adapts to market changes or contributes to changing established rules, and creates more choices for customers.

Rigorous and pragmatic: China Merchants Securities is well aware of the hardships, cautious and steady everywhere, standardizing the work flow, comprehensively controlling risks and pursuing ultimate results.

At the same time, China Merchants Securities also helps customers to establish the investment concept of "pursuing the future", stay away from pure speculative transactions appropriately, and pay more attention to medium and long-term investment returns, thus building a bold, rigorous and feasible investment strategy.

China Merchants Securities adheres to its consistent principles:

-Do your best. This means:

China Merchants Securities has always been far-sighted, advocating action and emphasizing rigor and pragmatism. Brand personality of China Merchants Securities: What does China Merchants Securities look like?

The behavior style of China Merchants Securities will be consistent with the inherent quality of China Merchants Securities and the language of wealth customers served by China Merchants Securities, reflecting the consistent generous and calm temperament and giving customers the impression that everything is ready. At the same time, China Merchants Securities, as a pioneer in China's capital market innovation, should also show its sensitivity to possible opportunities for product and service innovation and its courage to be the first in the world.

-Concise, peaceful, confident and creative.