520 activity plan

In order to ensure the effective activities, we need to make an activity plan in advance. The activity plan is a written plan with clear content and clear steps. How should the activity plan be made? The following is my 520 activity plan (generally 6 articles). Welcome to reading. I hope you will like it.

520 Program of Activities 1 I. Purpose of the Program of Activities:

Enhance the popularity and brand image of catering hotels.

Two. Theme of the programme of activities:

Theme 1: "You are the most beautiful in my heart" is the theme.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.

Theme 2: The theme of "Romantic Year"

Third, the activity planning strategy:

According to the background of holiday marketing, we will target the middle and high-end people aged 0-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

Fourth, the activity time:

Xx，xx，xx-xx，xx，xx

Verb (short for verb) Location:

Tentative inside and outside the restaurant.

Sixth, activity orientation and tonality.

Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 0-40.

Tonality: Wide range of styles, cultures and fashions.

Seven. Activity form

If the consumption reaches XX, the coupons will be refunded → intuitive profit-making promotion has lengthened the sales cycle of this restaurant.

Valentine's Day Night Theme Activities → Set off the audience, create news topics and expand popularity.

Eight. Activity content

With the theme activities on the day of Tanabata as the main line, supplemented by the pre-coupon rebate promotion, a three-day theme marketing campaign of "It's better to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Year of Romantic Memories" were held on xx, 20xx.

0-40 years old single-"You are the most beautiful in my heart" large-scale single dating party;

All singles can attend the large-scale single dating party held by the catering hotel on xx, xx, XX, 20xx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

Couples and lovers aged 0-40 —— Crossing Lovers' Night. Romantic aftertaste year "couples theme party:

As long as you have a partner around you, you can attend the couple-themed party held by the restaurant on xx, xx, xx. All couples can get a 50% discount on food and beverage when spending in the restaurant on Valentine's Day. Customers who celebrate their wedding anniversary on XX, XX, XX can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic love story.

Nine, the scene atmosphere creation

First, the restaurant peripheral layout

① Design of Queqiao → Add the cultural atmosphere of the restaurant.

The creative design of the large-scale Queqiao gate at the entrance of the catering hotel, with the help of the cultural customs of the traditional Qixi Bridge Festival, adds the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.

Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.

(3), antique publicity column → point out the theme of the event.

Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.

B, the hall environment atmosphere layout

① The layout of China lanterns.

Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.

(2), modelling propaganda flag layout

According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Modeling and layout of photo receiving table

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4), zoning stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

X. valentine's day activities and procedures

(single area)

Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.

Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.

7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Day Night-The melodious music performance of xxxx minutes in the event set off the atmosphere of the whole event.

B, lovers' area

Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Looking for 5 pairs of perfect love-find 5 couples who are married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple gathering.

Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.

XI。 Activity planning:

Xx investment consulting co., ltd

Twelve. Location:

Xx Huang hotel

520 Activity Procedure 2 Activity Purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3 do a good job in customer relations (I transferred to this market in April)

Activity theme:

Welcome to May Day, Rong Sheng refrigerator discount.

Activity time:

5.20—25 (the actual operation effect is good, and it is extended to 4.27).

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

On February 20th, I made a publicity in Qinzhou market: I put up posters to cover tricycles, and on the 23rd, I put up posters at the gate of the shopping mall.

3, 22, check the inventory and site materials.

4. Refinement of unified rhetoric of activities: Kelon manufacturer "V". 1. Do promotional activities in advance, have special sales and give exquisite gifts.

Field operation:

1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.

2.8 prototype output: 1 special price machine 163G, 2 measuring machines 108A, 138A, 2 new products 17 1D, 186SM,/.

Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).

Activity summary:

During the period of 1, 26 units were sold, accounting for 4 1 of the 63 units sold in that month. 2%。 The main competitor sold 47 sets in that month.

2. Fully promote the May Day peak season, and 79 sets were sold in seven days.

3. This customer took delivery of 97 sets in the month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (290S, 163G, etc. ) It began to be out of stock on May 3rd, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )

4. Let the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)

5. Gained the trust of customers.

520 Program of Activities 3 I. Theme of Activities:

"Time is silent, true love lasts forever" and "Poem over 520"

Second, the activity time:

20xx Sunday, May 20th 19: 30-22: 00

Three. Location:

Xxx bar

Fourth, the form of activities:

Men and women cooperate. Activities that can only be played.

Verb (abbreviation of verb) activity scale:

About 33 people

Flow chart of intransitive verb 520 planning activities:

A song "Looking for the Goddess in Your Heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. ) (520 Valentine's Day couple activity plan book)

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. Cooperation. Men and women can't leave each other after joining the group, and they can't play the next round of games without gifts.

Second, "Handsome Boys and Girls Team Battle"

Divided into two groups. Cowherd and Weaver Girl. Each team has 6 couples of men and women plus a man. The game is that each group eliminated one pair in each tournament tour, and finally formed three teams and got a big gift to rank first. Second place. third place

1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.

3. Love song duet

The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.

4520 lovers big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

Three couples. Feed each other watermelons. The man was blindfolded. Each group of women gave each other a blind order. Look at the couple who won the watermelon. The winning team will get a small gift. Those who fail are eliminated.

The man is standing by the wall, and the woman is pulling the red rope. As long as a man can hold your hand, he wins.

5. Love at first sight is a soul mate

The primary and secondary people say three idioms, and the man has to do three different actions according to his requirements. The man writes it in the woman's hand, and the woman guesses. Those who answer more will win, and those who answer badly will be eliminated.

6, four unlike

The male and female players of each team discuss with each other what to teach each other. The group can ask men or women to guess. Guess right and win. Guess three times.

Those who fail are eliminated.

Finally end the relationship between husband and wife

The last three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. The winner belongs to that team. Tell everyone that the activity won the first place.

Cultural performances:

Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games and so on.

Free activities: eat appropriate fruits.

Proper fruit is the most famous seasonal food in 520. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.

520 Activity Procedure 4 Activity Purpose:

First, strengthen the corporate culture atmosphere.

Second, understand the voice of beauticians.

Third, expand new customers.

Activity theme:

520, say hello to the beautician

Activity time:

20xx May 20th

Activity content:

On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.

Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).

Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )

Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)

Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )

520 Program of Activities 5 I. Background Analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you".

As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion.

Shuanghu 520-In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the 5 1 price war to the brand.

Second, the theme of the event

Which bed will you sleep in this year?

-XX furniture famous brand xxxx love theme promotion

Third, the theme hype.

Which bed do you sleep in this year's 520 theme hype promotion table stage time project?

In the first stage, 5. 10 throws questions online and offline, causing public opinion hotspots. In the second stage, 5. 13-5. 16, the problem was hyped and the problem was directed in a positive direction. In the third stage, 5. 16-5.20 introduces the double lake, describing the function of the double lake bed, the benefits to sleep and so on. The fourth stage, 5.20, is for discussion.

Fourth, the activity time

20xx.5. 17-5.20 (Saturday to Tuesday)

Verb (abbreviation of verb) activity content

project

Operation mode

Activity content

After taking photos at the event site, scan the QR code to participate in the ipad mini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipad mini 1, second prize: ipod nano 5, and third prize: Polaroid camera 10. After buying Shuang Hu products at will during the activity, you can participate in the Hummer wedding car lucky draw by filling in your personal information, wedding date and place.

1. Say your love and win an ipad gift.

2. Go to Shuanghu and use the extended Hummer as a wedding car.

3. Buy furniture and send home appliances to the whole family for one stop.

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time 5.6 -5.20: The activity plan released by the market center is released by the company's promotional activity material template.

All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.

Finalize the promotional materials for each region.

The specialty stores produce promotional materials for external publicity.

Activity execution.

Activity evaluation submission.

(On May 9th, the company will conduct spot checks on the implementation of the activities of the exclusive store, and punish the branches that fail to implement the activity node or fail to implement it properly. )

Eight. Activity organization

The work function of the chief commander of the working group

1. Responsible for the decision of this activity.

2. Responsible for the appointment and work distribution of the working group.

3. Responsible for government coordination

4. Be responsible for the examination and approval of activity procedures.

5. Responsible for the implementation and approval of venues.

6 responsible for the approval of floats, arches, floats and parades.

7. Be responsible for the follow-up of activities.

8. Arrange the advertising cycle according to the advertising schedule.

9. Make advertising materials according to the advertising design template.

10. Supervise the release and implementation of advertisements.

1 1. Organization arrangement of temporary extension personnel and waist drum team personnel

12. Responsible for the implementation of the promotion project.

13. Be responsible for the statistics of unsalable products, as the products on sale this time.

14. Responsible for the pricing of active products.

15. Be responsible for publicizing and implementing the details of this activity.

16. Personnel responsible for order statistics and tracking

Public relations section

Guangxuan group

Product group

sales team

Nine. bill of materials

Bill of materials DM single poster special price tag lottery box quantity specification completion time Remarks Responsible person

Shuanghu doll hangs the national flag and puts on special signs. Inflatable tiger hand placard advertising shirt X display platform display board advertising promotion poster (outside the store) promotion poster (inside the store) banner+ building vertical gift. Small gift mineral water plus bottle sticker outdoor inkjet handbag information desk. Other gifts and giveaways are collected at the gift collection office.

Ten, the store atmosphere layout

520 Programme of activities 6 I. Purpose

1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;

2. Increase the number of visits to Taobao stores to attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

Second, time.

20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)

Third, the theme

I love your heart and enjoy the sweetness.

Fourth, the object

For female customers aged 20 to 30, and male users who want to express their feelings.

Verb (abbreviation of verb) content

I love your heart and enjoy the sweet special exchange activities.

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Propaganda of intransitive verbs

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

VII. Work before promotion

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.