The impact of Internet hot words on live broadcast sales

As my country's economic situation remains positive, stable and continuously improving, residents' living standards have gradually improved, and their consumption power has also developed rapidly. At the same time, due to the ongoing impact of the COVID-19 epidemic, more consumers have shifted to online shopping, which has greatly boosted the online shopping boom. Moreover, the country strongly supports the development of e-commerce and has launched a series of favorable policies for the development of e-commerce. The rise of online "live streaming" coincides with this.

Among them, some consumers believe that: unlike the traditional consumption experience, "live streaming" is more intuitive, more vivid, more interactive and timely, making people feel like they are in an offline store. Personal experience is common, and through the anchor's visual, auditory and tactile demonstration, it increases the sense of reality and trust. Through online product introductions, post-purchase reviews, etc., you can purchase your favorite products at discounted prices without leaving home, which greatly facilitates life. At the same time, some consumers believe that although "live streaming" is convenient and fast, the quality of many products is questionable. It is often possible to see "big brand" and "cabbage price" products in the live broadcast room, which are significantly different from the original product prices. Many "popular anchors" use the slogans of "if you fake it, you will get ten" and "if you fake it, you will lose a hundred", which is confusing. With the goods selling like hotcakes, many netizens joked: "It costs a lot of money just to go to the toilet."

Compared with traditional shopping methods, online "live streaming" has subverted the traditional shopping concept, greatly facilitated our lives, stimulated consumption, and promoted economic development. We can often see "a certain secretary brings goods live to help revitalize the countryside", which opens up sales for local products and helps villagers get rich and increase their income. At the same time, the threshold for live streaming to bring goods is relatively low, which also brings opportunities for more people to get jobs and become rich, and ordinary people can also "make big money." Shopping through live streaming brings us a richer and more convenient shopping experience. "Live streaming" has indeed brought convenience to our lives and promoted economic and social development. However, as regulatory authorities, we should control the quality of live broadcast entities and products, raise the entry threshold, be a good supervisor, and do a good job from the source. Control; as a "goods-bringing anchor", you cannot deliver false information to consumers, sell fake and shoddy goods, and defraud consumers when selling goods live; as a consumer, you must promote rational consumption and not be blindly impulsive, otherwise it will cause losses or waste .

Objectively speaking, the live streaming industry should bring more benefits to people rather than harmful aspects. It should be actively guided and regulated by laws and systems. The Internet is not a place outside the law. It is necessary to strengthen the supervision and management of the emerging industry of "live streaming to deliver goods" to bring more benefits and benefits to merchants and consumers, making it more standardized and stable and long-term