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Can you still make money as a tea shop now?
Many people say that selling milk tea is very profitable. It has been reported on the Internet that the profit of a cup of milk tea can reach 90%. Are there such high profits? Let's calculate the cost of a cup of milk tea. I have a cost of making a cup of milk tea written by the owner of a milk tea shop: there are two kinds of milk tea on the market now, one is traditional bubble tea and the other is fresh fruit tea. What is the cost of traditional bubble tea? Let's take a cup of 700 ml milk tea as an example. The cost of pearls is five yuan a catty, with an average of fifty cents a cup. The cost of Boba is seven yuan a catty, with an average of 71 cents. The cost of non-milk powder is eight yuan a catty, with an average of 71 cents a cup. There is also tea and sugar, which are the costs of milk tea. In addition, there are other costs, such as injection cups, cup lids, sealing films, straws, packaging bags and so on. All of the above together, the cost of a cup of traditional milk tea is about 2.7 yuan to 3.5 yuan. If you sell a cup of 12 yuan, the cost accounts for about 23% to 29% of the profit, and the profit is about 7 1% to 77%, which is quite high.
Let's take a look at the new fresh fruit tea. The cost may be higher because of the fruit. Add it all up to 6.5 and have a drink in 8 yuan. If 20 yuan is sold, the cost will account for about 33% to 40%, and the profit will be 60% to 67%. Judging from the cost and profit of a cup of milk tea, selling milk tea is still very profitable! But after all, we are not selling milk tea in the street, we are going to open a shop to sell milk tea, so we need to see how many shops in the milk tea shop need.
There are three main costs in opening a tea shop, namely, storefront, equipment and purchase. The store needs to be renovated and rented, and the equipment is those refrigerators, freezers, sealers and mixers. There is also buying goods. According to industry sources, the cost of opening a 30-square-meter tea shop is about 65,438+10,000 yuan150,000 yuan, which belongs to the upfront investment cost. Another is the monthly operating cost, that is, the monthly rent, water and electricity, employee salaries, which add up to the monthly cost. Suppose your rent, water and electricity are 5000 yuan per month, and you hire two employees, each with a salary of 3000 yuan. The monthly expenses add up to 65438+ 1. Suppose you sell a cup of new tea, 20 yuan, and the average cost is 35%, that is, the cost is seven yuan. If you can earn 13 yuan by selling one cup, you can break even by selling 846 cups a month, and you only need to sell 28.2 cups a day. If you can sell 68.2 cups a day, if you can sell 200 cups a day, you can earn 67 thousand a month!
How's it going? Doesn't that sound great? But the reality may not be so beautiful. Let me tell you a statistic: the number of newly opened tea shops in China is about 6.5438+0.8 million, and the number of closed tea shops is almost 6.5438+0.8 million. The probability that the newly opened tea shop will close down within one year is 90%, or even more! In other words, this is not a very beautiful market, it is a completely competitive market. Milk tea can be very profitable! Tea shops can also be very profitable! But can you make money by opening a tea shop? That may not be true, because entrepreneurs who want to open a tea shop need to consider three questions: First, is there a good storefront? The operation of the tea shop depends on the passenger flow, so the location of the store is very important. If you pay more attention when you go to the streets, you will find that all the shops in good locations have been closed down, otherwise the rent is particularly expensive and there is no chance at all. Anyone who has opened a store will know that a good store is hard to find and needs to be touched slowly.
Second, there are many peers. It has been almost 20 years since the product of milk tea entered the mainland from Taiwan Province Province, and many masters who have been engaged in milk tea 10 years have been deposited in China. They have practiced almost perfectly in scale, experience and operation. Such competitors are not only numerous, but also powerful! Can you beat them? For example, a good storefront is suitable for opening a tea shop, and they may have taken it away long ago. If it wasn't taken away, you found it, which may be a place where you can't open a shop. Third, do you have enough experience? Entrepreneurship is a place where money can be exchanged for experience and experience can also be exchanged for money. In other words, inexperienced people lose money when starting a business, and experienced people make money when starting a business. Some people may say: always from inexperienced to experienced. Yes! This idea is right, but my suggestion is: since you have no experience, find some low-cost and low-competitive entrepreneurial projects. Only in this way will your chances of success in starting a business be greater.
The analysis of the tea shop entrepreneurial project is finished. It's up to you to decide whether to do it or not! Anyway, my advice is caution, caution, and then caution! I will analyze and share the contents about entrepreneurship and marketing every day. If you feel good, remember to like and share. Thank you! In addition, click on the attention to receive Baidu red envelope!
Note: the picture material comes from the network, the article is original, and it is forbidden to reprint without permission!
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