Previous cross-strait flower expos

The 14th Cross-Strait Flower Expo (hereinafter referred to as the "4th Agricultural Expo·14th Flower Expo") will be held in Zhangzhou from November 18th to 25th this year. After 13 years of continuous improvement and improvement, the "Agricultural Expo·Flower Expo" has become a more influential exhibition brand at home and abroad, radiating across the Taiwan Strait. This expo adheres to the theme of "flowers blooming on both sides of the Taiwan Strait, win-win cooperation" and adheres to the "highlighting cross-strait cooperation, highlighting modern agriculture, highlighting southern characteristics, highlighting Zhangzhou's famous food city" and "professionalization, marketization, and characteristics". ideas, and strive to improve the effectiveness of conferences and brand influence. Now, I will introduce the new features, new content and preparation progress of this expo to friends from the press. Talk about five aspects:

1. Focus on cultivating "convention exhibitions" and further enrich the connotation of the conference

The "Agricultural Expo·Flower Expo" has been successfully held for 13 years, not only promoting Zhangzhou The continuous improvement of exhibition venues, reception hotels and supporting facilities has effectively promoted the rapid development of exhibition-related industries and accumulated rich experience in hosting conferences. In the process of organizing this expo, we have established the concept of "convention and exhibition", made overall plans and considered related exhibition activities, strived to enrich the connotation of the exhibition, and expand Zhangzhou's exhibition economy. In accordance with the idea of ??"multiple gardens and festivals in one meeting", during the main exhibition period from November 18th to 25th (8 days), not only the "Agricultural Expo·Flower Expo" will be held in the Southeast Huadu Flower Expo Park, but also The "Cross-Strait Food Expo" was held, the "6th China Mushroom Festival" was also held at the Strait Agricultural Products Logistics City in Longwen District, and the "1st Zhangzhou Tianbao Banana Cultural Festival" was held in Tianbao Town, Xiangcheng District, realizing the internal and external integration of the main venue and branch venues. echo. In addition, after the main exhibition period, the Cross-Strait Animation Carnival, "CCTV-7 Rural World - Entering Zhangzhou", the Southern Fujian Cross-Cultural Seminar, the Cross-Strait Dragon Boat Race and the Xiamen, Zhangzhou and Quanzhou Dragon Boat Races, Strait Activities such as the cross-strait general calligraphy and painting exhibition, the selection of Zhangzhou City’s top ten souvenirs (processed food and agricultural products), and a series of activities organized in conjunction with New Year’s Day, Spring Festival, Lantern Festival and other festivals to achieve “continuous excitement and climax.” The activities of this expo cover exhibitions, conferences, festivals, competitions and other fields, involving agriculture, forestry, animal husbandry and fishery, agricultural and sideline processing, science and technology promotion, business circulation, sightseeing and tourism, forum discussions, animation art, cultural creativity and other related industries. The connotation is, There have been new expansions in its outreach, the scale and quality of the exhibition have been further improved, and solid steps have been taken towards the goal of building the largest agricultural exhibition in southern China.

2. Focus on highlighting characteristics and further improving the exhibition level

This expo has 11 indoor exhibition halls with an area of ??86,000 square meters (an increase of 26,000 square meters compared with the previous session) square meters), and 280,000 square meters of outdoor exhibition gardens (80,000 square meters more than the previous session). The exhibition display closely follows the theme of modern agriculture and focuses on highlighting the four major characteristics. The first is to highlight the “five new” aspects of agriculture. Set up a modern agricultural exhibition area to focus on displaying new agricultural varieties, new technologies, new machinery, new fertilizers, and new pesticides on both sides of the Taiwan Strait. Agricultural-related enterprises and scientific research institutions are widely invited to participate in the exhibition, and exhibitions are organized to collect exhibits from all over the country, including Taiwan and other agriculturally developed areas, and strive to Reflecting the highest level of the "Five New" agriculture in southern China. Transform the modern agricultural living museum, introduce more than 300 new varieties of fruits and vegetables, and add content such as space future agriculture and aviation breeding results. Renovate the ecological fishery exhibition area to highlight the harmony of "people, fish and nature", update the display varieties, improve the exhibition design, and add modern fishery fishing gear, modern breeding models and other displays. The second is to highlight flowers and gardening. The flower exhibition area will take "Flowers and Art" as its theme. Based on the display of traditional flower varieties, it will pay more attention to plastic arts and cultural arts, and use flower photography, calligraphy, art, etc. as a foil to promote flower culture. A homologous pavilion will be set up to display the results of cross-strait flower industry exchanges and cooperation. The third is to highlight the characteristics of Taiwan. In cooperation with the Taiwan China Maritime Cultural and Economic Development Promotion Association, we set up the "Taiwan Premium Pavilion" and organized nearly a hundred Taiwanese local companies to participate in the exhibition to showcase Taiwan's high-quality food, exquisite agriculture, and folk customs. The flower exhibition area invites the Taiwan Orchid Production and Marketing Association and the Taiwan Orchid Breeding Association to participate in the design and exhibition arrangement. The fourth is to highlight high-quality food.

Last year, Zhangzhou City was awarded the title of "Famous Chinese Food City", the third in the country and the first in the South, by the China Food Industry Association. During this "Agricultural Expo·Flower Expo", the Zhangzhou Municipal Government will jointly host the Cross-Strait Food Expo with the China Food Industry Association and Taiwan Food Industry Development Association, and invite two "China Food Expo" such as Luohe, Henan and Yantai, Shandong. "Famous Food City" participates in co-organizing, creates a professional food exhibition, builds the brand of "Famous Food City in China", and promotes exchanges and cooperation in the food industry.

3. Focus on building a “big scenic spot” to further enhance the tourism effect

With the goal of building a national 5A tourist attraction, we will further transform and upgrade the Southeast Huadu Flower Expo Park, and will The Expo Garden and surrounding scenic spots have coordinated planning to integrate and create an eco-tourism "big scenic spot", and strive to enhance the tourism-driving effect of the "Agricultural Expo·Flower Expo". The first is to transform and upgrade the Flower Expo area. The design team of Tsinghua University was entrusted to complete the renovation and upgrading plan of the Flower Expo area, focusing on "colorization, lighting and scale". Plant special flowers of various colors and different flowering periods in a large area to form a beautiful landscape of flowers blooming in all seasons. A new rose garden, hibiscus garden, cherry garden, and tea garden will be built, and the Flower Sea Square and riverside landscape belt will be renovated to effectively enhance the visual impact. Implement the park’s night view project to create a refreshing and beautiful night view. Drawing lessons from the Taipei Flower Expo, we build a "Dream Science and Technology Museum" that embodies advanced digital technology, with flowers and plants as the main elements, allowing visitors to experience full sensory experiences and multi-form interactions through "listening, seeing, tasting, smelling, and touching" , feel the theme of "Harmony between Man and Nature". The second is to integrate and create the "Baili Flower and Tree Corridor". With the Flower Expo as the center, it will expand to the surrounding areas along National Highway 324, integrating and building a "Baili Flower and Seedling Corridor" from Jiuhu Baihua Village in Longhai to Zhangpu Tianfu Tea Museum, making it a production and research and development base for flowers and seedlings in Zhangzhou, and an ecological tourism A large scenic spot and a highlight of the "Rural City, Ecological City". At present, the renovation of flower and tree gardens on both sides of the national highway has been completed, and the construction of key nodes such as Baihua Village Flower Market, Strait Flower Distribution Center, and Zhangpu Orchid Industrial Park is accelerating. The national road lighting project will be completed in early November. The landscape along the way has been significantly improved, and also 15 ecological leisure stations have been built for tourists to take a rest and enjoy the scenery. We are producing a promotion brochure for the Flower Expo’s “big scenic spots” to strengthen tourism promotion and route connection to provide tourists with as much convenience as possible.

IV. Actively increase marketization and further improve exhibition operations

This "Agricultural Expo·Flower Expo" actively innovates the exhibition model, in accordance with the "professional exhibition, With the idea of ??"market (enterprise) operation and brand management", we strive to promote the transformation of exhibitions from government-led to market-oriented operations. The first is to cultivate professional exhibition organizers. Fujian Zhanglong Group Zhangzhou Southeast Huadu Co., Ltd., on the basis of doing a good job in the construction of Flower Expo venues, scenic area operations and supporting services, actively introduces professional exhibition talents and advanced management models, cultivates the exhibition business, and strives to become an exhibition market operation the subject. The second is to increase investment in the booth market. Except for the agricultural "Five New" exhibition area, the famous food city exhibition area, the ecological fishery exhibition area, the floral comprehensive exhibition area and other thematic, public welfare and comprehensive exhibition areas, the relevant government departments will continue to be responsible for the exhibition arrangement. Other exhibition areas are promoted to the market as much as possible, and the investment exhibition area The area increased by 20,000 square meters compared with the previous session. Entrust a professional exhibition company to recruit and install exhibitions, and form a supervision team from the industrial and commercial, quality supervision, health, food safety and other departments to do a good job in auditing and checking exhibitors and products, and strengthen on-site inspections during the exhibition to ensure the safety of exhibitions and sales. Standards and grades. The third is to encourage enterprises to participate in the conference. Openly solicit exhibition planning plans and actively attract professional companies (institutions) to participate in the planning and operation of the expo. The 6th China Mushroom Festival is co-organized by the Strait Agricultural Products Logistics City Development Company. This year's "Agricultural Expo·Flower Expo" literary evening is jointly organized by Zhangzhou Colorful Rainbow Company and Zhangzhou Telecom Company, both of which implement complete market operations. . A series of activities such as the Cross-Strait Animation Carnival and the selection of Zhangzhou's top ten souvenirs have introduced enterprises to participate in the operation. Several regular exhibition halls such as the Root Carving Art Hall, Natural Stones Hall, and Calligraphy and Painting Art Hall in the Flower Expo are all arranged and operated by enterprises. The fourth is to strengthen exhibition brand marketing.

Establish and improve the working mechanism for brand packaging, publicity, development, promotion, and marketing of the "Agricultural Expo·Flower Expo", improve the market development plan, and actively seek strategic partners, event title sponsors, sponsors, and licensed product or service providers etc., increase investment in exhibition advertising, mascots and derivatives market operations, improve customer service, and strive to improve brand operation levels.

5. Continue to strengthen effectiveness and further reflect the economic and trade functions

According to the provincial government’s statement that “exhibitions must be centered on economic and trade cooperation, with appropriate levels, appropriate scale, market operation, and emphasis on effectiveness. "In the spirit of the instructions, this "Agricultural Expo·Flower Expo" will further strengthen its economic and trade docking function and strive to improve the effectiveness of the event. The first is to pay attention to inviting merchants. In accordance with the overall requirements of "controlling the scale, optimizing the structure, improving quality, and focusing on actual results", the guest invitations for this expo have more prominent economic attributes. In addition to inviting leaders of the hosting, undertaking, co-organizers, and co-organizers, as well as celebrities from Taiwan, Hong Kong, and Macao, and overseas In addition to friendly people, well-known experts and scholars, and journalists from mainstream media, we also pay more attention to the invitation and reception of merchants. In particular, we actively invite large enterprises such as the world's top 500, central enterprises, well-known private enterprises, industry top 100, Taiwan's "Double Hundred" enterprises, large purchasers, and multinational retail groups to participate in the exhibition. The second is to actively guide docking negotiations. With the help of relevant domestic and foreign industry associations, non-local chambers of commerce, and investment agencies, we will widely invite investors and purchasers from agricultural processing, market logistics, high-tech, cultural and creative industries related to the "Agricultural Expo·Flower Expo" to improve Quality and proportion of professional merchants. Carefully organize production and marketing docking, technology docking, investment docking and other activities, optimize service work, and build the "Agricultural Expo·Flower Expo" into a professional platform for modern agricultural industry display, exchange, and cooperation. The third is to increase the intensity of project work. Currently, the province’s “Five Major Campaigns” are advancing in depth. We take the preparation of the "Agricultural Expo·Flower Expo" as an opportunity to pay close attention to the "three-dimensional" investment promotion of foreign enterprises, private enterprises, and central enterprises, especially to attract the participation of large enterprises, large consortiums, and large capital. Use the exhibition platform to promote project docking and project upgrading, promote the upgrading of intended projects to agreement projects and contract projects, and promote the start and production of projects. A large number of "three-dimensional" projects will be signed and implemented, and a large number of projects will hold foundation laying and ribbon-cutting ceremonies to focus on Demonstrate the results of the implementation of the "Five Major Campaigns" and "Ten Major Competitions". Zhangzhou City, Fujian Province is an important city on the west coast of the Taiwan Strait. With a mild climate and rich products, it is known as the "Hometown of Fish, Rice, Flowers and Fruits". It is an important agricultural base for earning foreign exchange, an agricultural cooperation base with Taiwan, a green food production base, and a flower production and distribution center in the country. Since 1999, the Cross-Strait Flower Expo, co-sponsored by the Ministry of Agriculture, the Taiwan Affairs Office of the State Council, the State Forestry Administration and the Fujian Provincial People's Government, has been successfully held in Zhangzhou, Fujian for twelve consecutive years. In 2009, it was expanded and upgraded to the "Cross-Strait Flower Expo" "Modern Agricultural Expo" has become an agricultural economic and trade event that highlights Taiwan, radiates across the country, and faces the world. It was selected as one of the "30 most watched exhibitions since the reform and opening up" by authoritative media such as People's Daily Online and one of the "Top Ten Exhibitions in China" by the China Exhibition Alliance. "Big Government-led Exhibition" and "China Brand Exhibition Award for the Ten Years in the New Century".

The 3rd Cross-Strait Modern Agriculture Expo and the 13th Cross-Strait Flower Expo will be held from November 18, 2011 to February 18, 2012 at the Zhangzhou Southeast Huadu Flower Expo Park. This expo is an agricultural economic and trade event held in the first year of the "Twelfth Five-Year Plan", the State Council officially approved the implementation of the "Development Plan for the West Coast Economic Zone", and the ECFA effect continues to expand. It has a special background and is of great significance. This expo adheres to the ideas of "highlighting cross-strait cooperation, highlighting southern characteristics, highlighting modern agriculture, and highlighting the concept of big agriculture" and "seeking refinement, innovation, truth-seeking, and efficiency". It will be larger in scale, longer in duration, and more distinctive. Concentrate, strive to become an important carrier for deepening cross-strait agricultural cooperation and exchanges, an important window for displaying and promoting the "five new" agriculture, an important platform for promoting agricultural product procurement and transactions, and an important bridge for strengthening project negotiation and docking. We sincerely welcome guests and friends at home and abroad to participate enthusiastically, support the grand event, and seek development.

Handshake event, meet in Zhangzhou!

1. Overview

The Cross-Strait Flower Expo (referred to as the "Flower Expo") is a national 4A-level tourist area and a provincial agricultural tourism demonstration site. Located in Zhangpu Makou, a prime location of the Baili Flower Corridor in Zhangzhou, Fujian, next to National Highway 324, it is the location of the previous "Cross-Strait (Zhangzhou, Fujian) Flower Expo" and the core area of ??the National Agricultural Science and Technology Park in Zhangzhou, Fujian, with a total area of ??7,800 acres. There are 2,700 acres of flower expo park, 1,500 acres of flower production base, 1,500 acres of comprehensive service area, 500 acres of flower science and technology park, and 18,000 square meters of main exhibition hall. There are more than 2,000 kinds of flower seedlings, and more than 10 million flower seedlings are cultivated every year. It is a modern agricultural grand view garden integrating flower production, sales, display, export, tourism, farm leisure vacation, conference training, fitness and entertainment. . The flower city is surrounded by mountains and rivers, with green grass like mushrooms, palm garden, Jinxi Zhangzhou Garden, Fujian pumpkin orchard, sand plant garden, banyan garden, shade plant museum, flower gallery, flower supermarket, orchid cultivation base, farm ecology The park, Dadi Art Exhibition Area, Nanxi Tea Culture Street, Memorial Forest Tree Planting Area and other scenic spots complement each other. Traveling here can not only see precious flowers and plants from southern Fujian, Taiwan and abroad, experience the customs of southern Fujian and Taiwan, and learn about modern agricultural production technology; you can also engage in archery, swimming, spa therapy, fishing, tennis, and outdoor development training (skating) A series of fitness activities such as rope climbing, rock climbing, horizontal bar in the air, and crossing single-plank bridges).

The annual Flower Expo also promotes the rapid development of various social and economic undertakings in Zhangzhou, giving the city a completely new look, and promotes Zhangzhou to become a dazzling and shining ecological industry on the west coast of the Taiwan Strait. It has made positive contributions to the Pearl of the Trade Port City, so it is also known as the "No. 1 Flower City in Fujian" and the "Flower Capital of Southeast".