How to design a poster-How to design a poster

How to design a poster?

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinctive, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Under the name, write the year, month and day.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a theory of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (just like the paintings of cabbage and grasshoppers by the master of Chinese painting Qi Baishi). This style is an expression technique often used in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. The contrast between far and near in composition techniques. In the composition of traditional Chinese painting landscapes, we should study the near, middle and distant views. In the design of packaging patterns, based on the same principle, we should also separate the near, middle and far scenes. level of composition.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white Shuanghui characters on a dark red square background (i.e. close-up).

The following are the smaller main characters of "Braised Beef Noodles" in cursive script (should be said to be the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). Line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where the stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the design image tightly pulls the marketer's attention.

3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the white color in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, clear rhythm, tension and relaxation, showing emptiness.

At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed and colorful. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This not only fails to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted deliberately, or streamer-shaped English or patterns, etc., all of which express a "dynamic" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of the design. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.

6. Comparison of ancient and modern composition techniques: both the foreign and the old are used for China, especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Festival moon cakes and black old peanuts in food, all embody and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.

Reference materials:

Sogou Encyclopedia - Poster Design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual Effect; its picture should have a strong visual center, strive to be novel and simple, and must also have unique artistic style and design features.

In schools, posters are often used in theatrical performances, sports meets, storytelling sessions, exhibitions, parent-teacher conferences, festivals, competition games, etc. The general requirement of poster design is to make it clear at a glance.

Specific elements of poster design:

1. Full visual impact, which can be achieved through images and colors

2. The content expressed in the poster is refined, Grasp the main points of appeal.

3. Don’t have too much content

4. Generally, pictures are the main focus, supplemented by copywriting

5. The theme fonts are eye-catching< /p>

Types of posters

Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here is a general introduction to them.

1. Commercial posters:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience.

2. Cultural posters:

Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.

3. Movie posters:

Computer posters are a branch of posters. Movie posters mainly play the role of attracting audience attention and stimulating movie box office revenue, and are similar to drama posters, cultural posters, etc. Somewhat similar.

4. Public welfare posters:

Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, promoting the spirit of love, dedication, unity and progress, etc.

In-store poster design:

In-store posters are usually used in business stores for in-store decoration and publicity purposes. The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment.

Investment poster design:

Investment posters are usually for commercial promotion, using eye-catching visual effects to promote certain goods or services. The design of the investment poster should clearly define its business theme. At the same time, attention should be paid to highlighting the key points in the application of copywriting, and it should not be too fancy.

Exhibition poster design:

It has the function of disseminating information, involving a wide range of content, rich artistic expression, and strong far-sighted effect. Poster is an information transmission art and a popular Promotional tool.

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features.

In schools, posters are often used in theatrical performances, sports meets, storytelling sessions, exhibitions, parent-teacher conferences, festivals, competition games, etc. The general requirement of poster design is to make it clear at a glance.

Steps in poster design:

1. What is the purpose of this poster?

2. Who is the target audience?

3. How are they received?

4. How about other posters for products in the same industry?

5. What is the strategy for this poster?

6. Creative points?

7. Expression techniques?

8. How to combine with products?

Specific elements of poster design:

1. Full visual impact can be achieved through images and colors

2. The content expressed in the poster should be refined and capture the main appeal points.

3. The content should not be too much< /p>

4. Generally, pictures are the main ones, supplemented by copywriting

5. The theme fonts are eye-catching

Types of posters

Posters are classified according to their Different applications can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters, etc. Here is a general introduction to them.

1. Commercial posters:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience.

2. Cultural posters:

Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.

3. Movie posters:

Computer posters are a branch of posters. Movie posters mainly play the role of attracting audience attention and stimulating movie box office revenue, and are similar to drama posters, cultural posters, etc. Somewhat similar.

4. Public welfare posters:

Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, promoting the spirit of love, dedication, unity and progress, etc.

In-store poster design:

In-store posters are usually used in business stores for in-store decoration and promotion purposes. The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment.

Investment poster design:

Investment posters are usually for commercial promotion, using eye-catching visual effects to promote certain goods or services. The design of the investment poster should clearly define its business theme. At the same time, attention should be paid to highlighting the key points in the application of copywriting, and it should not be too fancy.

Exhibition poster design:

Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places* **place. It has the function of disseminating information, involving a wide range of content, rich artistic expression, and strong farsightedness. How to design promotional posters

Poster design must have considerable appeal and artistic appeal, and must mobilize image, color, composition , sense of form and other factors form a strong visual effect; its picture should have a strong visual center, should strive to be novel and simple, and must also have unique artistic style and design features. You can choose a theme first, then find suitable pictures, and then design some slogans. Promotional posters of different natures have different requirements. The basic principles are introduced below:

1. Consistency principle

In the design process, the designer must have a clear sequence for the entire process. And implement them one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos, and logos. Without uniformity, posters will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

2. Principle of Association

To make the work consistent, the first principle is to adopt the principle of association, which can also be called grouping. Correlation is based on the natural principle that birds of a feather flock together.

If we see the various components put together neatly on a page, we try to understand them. We always think of them as a group - regardless of whether the different parts are actually similar or related. This is a bit like the "involvement in crime" principle.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and text can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are well processed, it will be like consumers saying "I always use Bleacho bleach" instead of a rigid advertising slogan

Second, each part should be placed Together they can produce a stronger impact than the loose structures alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These items form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

3. The principle of repetition

Another way to make your work consistent is to repeat shapes, colors or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Another way to use repetition is with a line of repeated elements that guide the viewer’s eye to an important message, logo, or image. Repeating elements can create a path to guide our eyes and create a sense of curiosity in the audience - what is at the other end? This is actually a way of telling a story to attract the audience to continue watching.

Human vision has a very strong sense of repetition, and sometimes we will regard the objects in the picture as repetitions even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

4. The principle of continuity

It is usually applied together with repetition, as we have seen in the above examples. When a designer uses continuity in design, the objects in the piece come together to guide the viewer to another location.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

5. Add background color

If the shapes, colors or appearances of the various elements in the work are not exactly the same, then a simple solution to make the work uniform is Place these elements in a solid color area. For most commercial posters, the poster needs to be able to quickly convey the information it wants to convey, and we generally use related shapes or colors.

6. Principle of coordination

Whether it is a coordinated composition or an uncoordinated composition, the poster layout can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For young children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders. So an unbalanced composition also makes us feel this way.

When looking at a work, we always imagine in our mind that there will be a vertical central axis and a symmetrical composition on both sides.

Coordination is particularly important for design, because the poster always appears as a separate entity, and there is nothing else around it to provide other visual support points (other designs such as magazine advertisements, adjacent to it) The page or other surrounding elements can serve as a support point).

7. Symmetry and coordination

Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Human beings feel particularly close to these symmetrical things, maybe because our bodies are also symmetrical (of course, most people are like this).

Designers use this human nature to design works. When creating a poster, a designer will often place a main image or text on a vertical central axis and make it symmetrical. This composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, a symmetrical composition can help the audience resonate with the work.

Symmetry can also be created when placing each design object in the corresponding position on the left and right sides. This creative technique that combines repetition and symmetry gives the work a sense of coordination and stability.

8. Asymmetric coordination:

We often use asymmetric composition to make posters full of vitality. The designer uses color, value, shape and position to produce a planar composition that is not entirely balanced but does not create clutter. An absolutely asymmetrical composition is actually not easy to achieve - if there is not much difference in size, color and other elements, there is still a sense of balance.

9. Shape and position coordination

Shape coordination can also bring consistency to your poster design. A large, simple shape (or image and text area) can work well with a smaller, more complex element. Larger shapes in the work can attract others' attention, while smaller elements, although they are less important parts, can form a stable visual effect with the larger area from a visual point of view. The layout should be reasonable, the color matching should be harmonious, and refer to more pictures. How to design a poster

The poster design is as follows:

Posters generally consist of three parts: title, body and signature. A formal poster usually includes the nature of the event, the organizer, time, location, etc. The content is mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.

Poster requirements:

Posters must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically processed to attract the audience.

In the use of colors, different main colors can be used according to the needs of the homepage content. Because colors are symbolic, for example: tender green, emerald green, golden yellow, and taupe can symbolize spring, summer, autumn, and winter respectively. Secondly, there are also professional colors, such as: olive green for military and police, white for medical and health care, etc.