What is the significance of building corporate culture in banks?

The significance of corporate culture construction in banks

?A bank around you, a trustworthy bank?, seems like a simple statement, but it has extraordinary meaning. A bank near you requires us to provide customers with considerate financial services and make them feel like family; a trustworthy bank requires us to establish good relationships with customers, and sometimes we can even become good friends with them. , to become a trusted friend of customers. In the maintenance of interpersonal relationships, the word trust is particularly important; it also requires us to pay attention to the urgent needs of customers, think about what customers think, and considerate care is necessary. At the same time, it is also an important reflection of ICBC’s corporate culture.

In fact, the connotation of corporate culture can simply include two aspects. First of all, it is ICBC’s software and hardware facilities. With the rapid development of my country's economy, the scale, efficiency, software and hardware service facilities of ICBC outlets have been continuously improved. For example: branch VIP financial management centers, eye-catching and neat logos, efficient 95588 electronic banking service centers, online banking self-service machines in physical partitions, self-service deposit and withdrawal machines, self-service receipt printers and a series of advanced equipment. As well as the advanced systems of ICBC’s various business platforms. These all reflect the advanced and first-class service facilities of ICBC and can better provide customers with convenient and fast services. In recent years, ICBC has launched three major platforms for Internet finance: Rong e-Link, Rong e-banking, and Rong e-purchase. With the development of the Internet, three major platforms have emerged, echoing each other, continuously increasing ICBC's share in the field of Internet finance, and taking a leading position in the industry. This is a good display of ICBC's corporate culture and an outstanding manifestation of corporate culture.

Secondly, ICBC is people-oriented and regards people as the most fundamental starting point and important productivity. The introduction of outstanding talents and the establishment of correct values ??are all good examples. Adhering to the people-oriented approach means making the best use of people's talents. ICBC's employees are providers of financial services and realizers of corporate value. Without the hard work and dedication of employees, ICBC would be like a giant ship without a helmsman that would lose its direction and Purpose. Therefore, we must establish the concept of "people-oriented" and provide employees with clear directions, routes and broad development space, so that employees and employees, employees and ICBC can be harmonious and feel like family and home. We must realize the simultaneous growth and progress of the enterprise and its employees, so that the giant ship of ICBC can always sail correctly.

?Work with sincerity and practice for a long time? is the value statement of ICBC people. It covers our ICBC concepts of integrity, humanism, stability, innovation, and excellence. More importantly, it is the corporate cultural behavior of ICBC. important manifestation. ICBC's culture is broad and profound, with profound foundations. It is endless to say, endless to think about, endless to look at, and endless to explore. Today's ICBC people are actively inheriting our excellent corporate culture. Only by embedding corporate culture in the hearts of every employee can we continuously improve employees' work effectiveness, strengthen core competitiveness, and promote the sustainable development of the enterprise. Only when corporate culture thrives can a company stay young forever! Bank's corporate culture construction methods 2

? A company that lasts three years depends on hard work, a company that lasts ten years depends on the system, and a company that lasts a hundred years depends on culture?, As the backbone of the modern financial system, banks must keep pace with the times and incorporate cultural elements in order to achieve everlasting business and sustainable development. Specifically, banks must create a comprehensively competitive corporate culture from six dimensions: people, mechanism, ethics, compliance, learning, and service.

Using humanistic culture to unite people. We will continue to enrich the connotation of "employee homes" and comprehensively strengthen the construction of small canteens, small study rooms, small bathing pools, small vegetable gardens, and small activity rooms in outlets, and carry out holiday condolences, health examinations, poverty alleviation, and advice on advice all year round. and other activities to build a home of learning, a home of democracy, a home of civilization, a harmonious home, a warm home, and a beneficial home for employees. By improving the working and living environment of employees, carrying out colorful, healthy and uplifting cultural and sports activities, cultivating sentiments, broadening horizons, inspiring spirits, continuously improving corporate centripetal force and cohesion, and creating a harmonious and progressive humanistic cultural atmosphere with humanistic care.

Inspire people with mechanism culture. Activate the employment mechanism, evaluate the merits based on ability, determine salary based on performance, use talents based on level, scientifically allocate talents, the first scarce resource, to achieve the goal of getting the right people, making the best use of talents, and making the best use of talents, and building a cadre management that can be promoted and demoted , can employee grades be promoted or reduced, and remuneration and benefits be high or low? The new normal.

We will deepen the positive incentive and restraint mechanisms such as middle-level cadre management, organization classification, employee hierarchical management, and simulated secondary accounting, and create a strong working atmosphere that emphasizes performance of duties, performance, and contribution, forcing all employees to work hard and Striving for the first position and stimulating the spirit of responsibility, entrepreneurial enthusiasm and innovation and development vitality of all employees. Carry out in-depth various activities to strive for excellence, widely discover examples in poverty alleviation, business management, business marketing, high-quality services, and philanthropic deeds, cultivate advanced and set examples, and link them to employee grade evaluation, professional titles and job promotions, so that role models are respected , have status and honor.

Inspire people with moral culture. Normalize and institutionalize employees’ professional ideal education and moral education, regularly carry out special training on socialist core values, social morality, professional ethics, family virtues, personal morality, etc., and hold moral lectures quarterly to guide employees to cultivate themselves and respect morality. Be kind. Regularly carry out voluntary services such as targeted poverty alleviation in village groups, paired assistance in rural households, caring for children in schools, financial knowledge in enterprises, environmental protection in scenic spots, and charity aid in associations, nourishing the soul, cultivating virtues, and motivating all employees to actively participate in society. In terms of public welfare, we will continue to consolidate and improve the achievements of spiritual civilization creation, and promote employees across the bank to fulfill their social responsibilities and enjoy collective honors through the recommendation of good people around them, the selection of star volunteers, and the cultivation of moral models.

Shape people with a compliance culture. Establish a long-term mechanism for internal supervision, scientific evaluation, accountability, coordination and linkage, training and education, and internal control, and strictly implement the listing, identification, whereabouts announcement, work log, four-inspection system, violation points management, and joint liability investigation , salary deferred payment, remote video monitoring? Four-management system? Seriously investigate and deal with serious violations of regulations and disciplines such as inaction, slowness, disorderly behavior, etc., enforce the implementation of responsibilities with strict discipline and practical style, and solidly promote the case prevention work effectively sequence unfolds. Scientifically use compliance risk reports and case prevention reports to strengthen off-site monitoring and guidance, strengthen on-site tracking and implementation, and increase investigation of case risks, information technology risks, and public opinion petition risks. Establish a compliance performance evaluation and reporting mechanism, clarify the compliance management responsibilities of each level, line, and position, promote the evaluation and evaluation of compliance case prevention work on a regular basis, comprehensively consolidate the foundation of compliance management, and improve the overall scientific compliance management level. We will carry out in-depth annual compliance improvement activities, embed compliance concepts into all aspects of the bank's institutional mechanisms and business operations, integrate compliance management requirements into the entire business operation process, and strive to enhance the initiative and awareness of all employees in compliance with laws and regulations. sex, promote the construction of compliance culture, make compliance a habit, and truly establish the compliance concept that "compliance is benefit, violation is risk".

Improve people through learning culture. Firmly establish the concept of "talent-oriented, talent-driven", vigorously implement the "employee quality improvement project", continuously expand employee growth paths and channels, and comprehensively realize the improvement of employee capabilities and quality and the transformation of ideological concepts. Vigorously promote the construction of a learning bank, strengthen employee education on business knowledge, job skills, professionalism, integrity and self-discipline, enrich and deepen learning carriers, insist on simultaneous professional training and comprehensive training, adhere to collective learning and independent learning, on-the-job training and network platforms Combined with interactive learning, learning and education are used to promote the general improvement of the quality of all employees, and talent training is used to promote the overall improvement of the quality of the cadre team. We will carry out in-depth "Create a learning organization and strive to become knowledge-based employees" activities. Based on the principle of "what is missing, what should be supplemented?", we will continue to carry out on-the-job training in ideological and political, professional ethics, science and culture, business skills, style and discipline, and form a complete training system for all employees. A good atmosphere of learning, whole-process learning, on-the-job success, and on-the-job success guides employees to contribute their talents and talents to promote the development of the enterprise. Extensively carry out skills competitions, knowledge competitions, on-the-job training, and skill tests to continuously improve the overall quality of employees and create a workforce equipped with scientific theories, good morals, high cultural literacy, excellent professional skills, tenacious work style, and strict organizational discipline.

Cultivate people with a service culture.

Adhere to the service concept of "customer-centered, market-oriented, and create value for customers", enhance the service awareness that "the agency serves the front line, and the front line serves customers", and implements "unified standards, centralized management, and hierarchical responsible" services Management system, strengthen the construction of service facilities, service personnel, service products, etc., innovate service content, forms and methods in accordance with unified processes and standards, strengthen service supervision and training, constantly improve services, and use excellent service style, flexible service methods, and good The service environment and efficient service efficiency improve service quality and customer satisfaction, truly making service the cultural foundation that penetrates the thoughts and actions of all employees and the brand feature for external publicity and display. All employees carry out "service improvement actions", and by establishing a mechanism for eliminating backward employees and two-way mobility, all employees are inspired to "compare services, be role models, and create first-class", and strive to build a benchmark bank that is loved by employees, trusted by customers, and satisfied by society. Methods for building corporate culture in banks 2

1. The construction of humanistic culture is the prerequisite

The first is to activate the employment mechanism. Those who are capable are promoted and those who are mediocre are judged based on ability, victory is determined by performance, remuneration is determined by quality and efficiency, and talents are used based on level. The second is to activate the distribution mechanism. At present, Xuyi Rural Commercial Bank has launched a performance appraisal system, strengthened multi-party research, and extensively solicited opinions and suggestions from multiple levels. The purpose is to break the average distribution, widen the income bracket, and stimulate the endogenous motivation and vitality of all employees. The third is to activate the communication mechanism. Build a network platform for information communication and exchange, and provide free speech and suggestions on internal control management, innovative products, credit marketing, transformation and development, etc. At the same time, by holding people's livelihood meetings and other forms, we ask the people about their needs and expectations, further strengthen the relationship between cadres and employees, and actively help employees solve practical difficulties. The fourth is to activate the supervision mechanism. Establish a system of internal and external voluntary supervisors to supervise the whole process of civilized services and other matters, regularly solicit opinions, and provide timely feedback to the executive party committee for timely rectification. The fifth is to activate the authorization mechanism. Correctly handle the relationship between strict control and revitalization, and the resumption and delegation of power, so as to prevent death from being under control and chaos from being released.

2. The construction of moral culture is the key

First, the professional ideal education and moral education of employees must be normalized and institutionalized, and various conference forms should be used to increase professional ideal and moral education. , strive to create a corporate culture atmosphere with an uplifting mental state, a healthy and upbeat life, and a positive pursuit of life. The second is to do a good job in professional discipline education, use laws and regulations to regulate employee behavior, and enhance employees' consciousness and initiative in complying with laws and regulations. The third is to do a good job in professional ethics education, formulate professional codes of conduct for employees, keep in mind the service purpose of "agriculture, rural areas and farmers", abide by moral sentiments, and prevent moral risks. The fourth is to pay close attention to the education of professional concepts, so that the spirit of dedication, pioneering and innovative, loyal and hard-working, and willing to contribute will become the ideal goal shared by all employees. The fifth is to do a good job in risk self-discipline education, educating employees to stay in poverty, endure loneliness, and always keep a clear head in the face of all kinds of temptations.

3. The construction of service culture is the foundation

It is necessary to further consolidate and expand the existing achievements in the construction of benchmark outlets, increase supervision and supervision, and strictly follow the requirements of the five-step method at the counter. , so that the prescribed movements are not out of shape, the original movements are distinctive, and the golden signature service is fully demonstrated. It is necessary to serve the broad masses of farmers and small and medium-sized enterprises as the main body, and fully serve the construction of new rural areas and local economic development; it is necessary to form an excellent service style with advanced service facilities, excellent service varieties, fast service efficiency, and excellent service ethics. , flexible service methods and good service environment, occupy a larger market and space through services, further refine and deepen the rural market, and establish its own image. At the same time, we must strictly implement the service commitment system, the time-limited settlement system, the first-inquiry responsibility system, and the accountability system, so that violators will be severely punished without mercy and those who are advanced will be rewarded without hesitation.

4. The construction of marketing culture is the foundation

First, the marketing culture must be highly consistent with corporate values ??and development goals. While considering its own development, it also focuses on values, social responsibilities, etc. to diversify its development goals and enrich its development connotation. Secondly, we must advocate innovation in thinking, achieve breakthroughs in "I have what others don't have, I have excellence when others have, I am fast when others are excellent, and I am refined when others are fast", strengthen the combination of innovation and specific marketing strategies and means, promote marketing experience, and broaden marketing ideas .

Faced with the trend of downward extension of services from other commercial banks, joint-stock banks, and rural commercial banks in other counties, we must base ourselves on rural areas, serve agriculture, and support farmers. Therefore, under the new situation, it is necessary to promote the implementation of the Sunshine Credit Project in depth and adopt the method of "promoting it throughout the village and distributing it continuously" to provide inclusive financial services to thousands of households while increasing the number of new agricultural business owners. With the support of rural areas, etc., we will continue to create an upgraded version of characteristic agriculture.

5. The construction of risk culture is a guarantee

First of all, we must pay close attention to the construction of software such as compliance environment and compliance culture, increase the frequency and intensity of inspections on the implementation of internal control systems, and promptly Find problems, analyze the causes, improve the system, effectively eliminate hidden risks, and strive to build a self-discipline mechanism for those who are unwilling to do something, a prevention mechanism for those who are unable to do something, and a disciplinary mechanism for those who dare not do something. The second is to conscientiously implement various requirements of the regulatory authorities, establish and improve risk identification, risk monitoring, risk warning and risk resolution mechanisms and strict accountability systems, and realize the transformation of the operating system into a process bank, the business model into a retail bank, and the internal control model into The transformation of compliance risk management effectively promotes the sustained and steady development of various businesses. Therefore, risk management and control must be included in the scope of cultural construction. Through cultural constraints and guidance, risk prevention awareness must be continuously strengthened to make risk prevention a conscious action for employees. Only in this way can risks be prevented and controlled more effectively.

6. The construction of home culture is harmony

Dedication, love for work, love for work and love for family are the most fundamental foundation for Rural Commercial Bank to build a harmonious bank, harmonious family, civilized positions and excellent employees. , is the driving force for the healthy and sustainable development of rural commercial banks. Ideological and political work and a variety of cultural and sports activities can continuously cultivate employees' sentiments, broaden their horizons, enhance their quality, inspire their spirit, and improve the connotation of corporate culture. Currently, our bank has established three clubs, namely sports, literature and art, and business, with more than 200 members, constantly enriching employees’ spare time cultural life, promoting employees’ knowledge accumulation, purifying employees’ thoughts, promoting the brand of rural commercial banks, and enhancing the influence of rural commercial banks. At the same time, we will give full play to the role of the Women's Federation, trade unions, league organizations, etc. as a bridge between employees, care about the well-being of employees, and provide appropriate hardship subsidies to employees' families whose lives are difficult due to illness or major accidents. It also actively carries out activities such as "Five Good Families" and "Civilized Families" to create a harmonious environment in which employees' family members understand each other, trust each other, rely on each other and support each other.