How to manage your own cake shop

Opening a cake shop is mainly divided into two parts, one is the technical aspect, the other is the operation and management. Only the combination of the two can start a business smoothly. This article is written by Shenzhen Royal Western Pastry Training School, cake training teacher After years of hard work in the industry, we have summarized the shared experience. First of all, no matter what we do in life, we must analyze the problem from the perspective of the customer. The senses are divided into five types (vision, hearing, smell, taste, and touch). This article will start from the perspective of the customer. Describe store management through the five senses of sight, hearing, smell, touch and taste!

1. Customer visual management

In-store and outdoor lighting

2. Signboards and others If the hardware is the same, the signboard can also show the difference in grade and be complete. The logo and fonts (Chinese characters, pinyin, letters) are not missing pens and strokes; the signboard is complete and not damaged. Clean: If there is a light box, pay attention to mosquitoes and dust inside. , spots and stains formed by small gravels, lighting is intact.

Third, in-store graphic promotional materials

Choose attractive pictures POP, X display racks, Hanging flags, table cards, and desktop signboards should be pasted in dedicated locations (plan the placement of graphic promotional materials to avoid random pasting. POP is generally posted on both sides of the door, in the center of the window, behind the cashier, at the top of the specialty store, etc.; Cards are generally placed in prime locations such as checkout counters and specialty products. They are pasted flat, with no corner damage, horizontally and vertically. Replace them immediately after the season.

4. In-store personnel behavior management

Operation management regards the enterprise as a collection of "a series of operations" designed to ultimately meet customer needs, forming a chain of operations from one to that and from the inside to the outside. Standing, occupying positions, and zoning operations Loading goods, tallying goods, product inspection, product introduction, service shopping guide and handling of customer complaints, maintaining basic hygiene and cleaning everywhere, unacceptable behaviors: whispering, sitting and standing, eating at will, and disheveled clothes.

5. Cake shop product display

The display of bakery and cake shop products plays a vital role in its attractiveness. A good display will make customers’ eyes shine, while a poor display will make customers’ eyes shine. Ignore the products. Therefore, bakery shops should focus on the display of products to attract customers' attention and increase the benefits of the bakery. Special principles: first in, first out, never touch food directly with hands, use tools - gloves, food tongs , shovels, etc. Adjust the movement lines to a reasonable state. Find more gold counters. (The cashier must display corresponding products for secondary promotions) Take the lead in the sight of customers. (Bear Bread, Angry Birds Displayed at a lower position) Related display of products. (Staple foods, dry pastries, preparations - meat floss, bacon, etc.) Focused display of special sale products - product piles (goods are sold in mountains, goods are sold in huge piles; new products, seasonal products Mainly promoted products, star products, etc.—Cooperate with product transfer (to ensure rich and full products at the gold counter) using POP, Taiwan cards, hanging flags, exclusive price tags, etc. to display the samples in the cake sample cabinet.