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Characteristics of advertising slogans

1. Marlboro cigarettes: Marlboro men

It fully meets the requirements of middle-aged men in Marlboro cigarette consumption groups for pursuing individuality and unique charm, and makes people who use Marlboro cigarettes feel a sense of superiority.

2. Intel: Equip the computer with Pentium kernel.

It transforms a high-tech CPU into a very warm heart by homophonic method, and the language is highly concentrated and innovative.

3.UPS Express: Cherish what you entrust, just like delivering it in person.

It expands a kind of business service and emotional communication and contact, making people feel more cordial.

4. Free blood donation: I don't know you, but I thank you!

This emotional public service advertisement has a strong appeal.

5. American Express Gold Card: Commitment is commitment.

The use of well-known idioms does follow the original intention, but it has got twice the result with half the effort, which embodies the core value of the gold card.

6. General Motors: Drive your Chevrolet to see America.

For China people, the United States is more of a cultural concept, which is somewhat similar to the western concept. Therefore, this advertisement captures the psychology of China people and connects Chevrolet with the United States, giving people infinite reverie!

7. China Mobile: "Communication starts from the heart"

This is a slogan, but it is used in the advertising language of mobile companies, which not only reflects the service characteristics of the company, but also easily spreads among people!

8. Haier: Always sincere.

This is a big slogan I have heard since I was a child. This is not only Haier's commitment to consumers, but also the core value of its brand!

9. Siemens: Excellent performance as you wish.

This is a domineering and comfortable slogan, because no matter how excellent he is, he is also serving you. This is the charm of this slogan!

10. Nokia: People-oriented Technology

In the increasingly developed and important era of science and technology, repositioning the status of people and technology seems to be a problem that people pay attention to and think about, and this slogan clearly puts forward the slogan of people-oriented, which is really shocking and undoubtedly increases the recognition and popularity of a high-tech enterprise!

1 1. Aucma freezer: there is no best, only better.

I found this sentence very interesting when I was young, and I thought of it when I was praised. There should be many others like me. It refreshes people's cognition with a specious language, which should be said to be an advanced advertising language!

12. hongta group: the mountain is high.

Advertising has been more and more deeply integrated into people's minds and become a living language. Perhaps this advertising slogan is an accidental work, but I believe this advertising slogan will truly integrate into our lives in the future!

13. Nike: Just do it!

Through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you take action.

14. remy martin: As soon as remy martin opens up, good things will come naturally.

This slogan is very suitable for the psychology of China people and foreigners, because everyone has a psychology of seeking happiness and avoiding disasters. Therefore, this slogan has religious magic.

15. Li Ning: Keep the excitement for yourself.

Sporting goods are the world of young people, and you must create a unique brand personality to attract them. This slogan is just in line with young people's desire to express themselves and pursue wonderful things.

16. De Beers Diamonds: Diamonds last forever, but one lasts forever.

This slogan not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamonds with love. This is really the most wonderful feeling.

17. Nestle Coffee: It's delicious. It is delicious. Maybe there is no simpler slogan than this. I appreciate its simplicity and function. This is one of the most commonly used sentences to evaluate a food!

18. Motorola mobile phone: intelligence is everywhere. Intelligent deduction is everywhere. I prefer the English version of this slogan. Although the Chinese version seems to be more poetic, it is obvious that two words are easier to remember than four words, and they are more condensed and can better reflect Motorola's unique charm!

19. Maxwell coffee: It's good to the last drop ... and it's fragrant, but it's still unfinished. This slogan creates an artistic conception for us, that is, carefully tasting every drop of coffee, and the feeling of endless aftertaste is really a kind of enjoyment!