Which country's enterprise is Jinmailang?

Company background

1. Jinmailang Noodle Products Co., Ltd. is an enterprise in China food industry, headquartered in Xingtai City, Hebei Province. A modern large-scale comprehensive food enterprise group with convenience food as its main business and integrating production, sales and research and development. Jinmailang Flour Products Co., Ltd., formerly known as Hebei Hualong Flour Industry Group, was established in March 1994 and is a joint-stock enterprise. Jinmailang also successfully rushed from the low-end market to the high-end market and gained a foothold in the domestic instant noodle market. So judging from the situation at that time, Master Kong, Uni-President and Jinmailang all cooperated with Japanese capital and successfully occupied 90% of the domestic instant noodle market through various marketing strategies. Baixiang Group, which has not been invested by Japanese companies, has seen its market share decline all the way. After Jinmailang gained a firm foothold in the domestic market, Nissin Group withdrew from Jinmailang Company on 20 15. Since then, Jinmailang has resumed its status as a private enterprise, and now there is no foreign investment. Therefore, Jinmailang Company now belongs to a real private enterprise, not a foreign-funded enterprise.

2. The company's Jinmailang series, Ono series and Dad's kitchen "one dish and one side" series have been well received by consumers all over the country. In particular, the series of "One Bucket and a Half Today's Mailang" innovatively launched by 20 15, and the "tomato and egg topping" in Dad's kitchen have won unanimous praise from industry experts and consumers. 2016115 passed the inspection by Xingtai Inspection and Quarantine Bureau, and 7,500 boxes of instant noodles produced by Jinmailang Noodle Products Co., Ltd. were successfully exported to Cuba. This is the first time that instant noodle products from Xingtai and China have opened the Cuban market. In recent years, Jinmailang Noodle Products Co., Ltd. has continuously explored the international market and expanded the scope of export countries and regions.

Operating products

The main products of Jinmailang Group are: Dongsanfu series, Jinye Lamian Noodles series, bone soup series, thin series, spicy and fresh series, A Lang fried noodles, yipin stew series, spicy pot noodles, top-grade series, rest and rest (snack food), Dajinye series, one and a half barrels series, Dad's kitchen "one dish and one side" series and Jinmailang traditional series. While foreign fast food brands are constantly affecting market consumption, entering China food chain market has become another field of Jinmailang. The chain store opened by Jinmailang has excellent products, delicious taste, cleanliness and sanitation, and moderate price, which is a good place for consumers to have a leisure meal. 20 16, 12, 1, At the China Food Development Conference on 20 16, Dad's Kitchen, a subsidiary of Jinmailang Noodle Products Co., Ltd., won the China Seven-Star Innovation Award on 20 16.

Development history

1In March, 994, Hualong was established in Fan Xianguo, and "Hebei Longyao Hualong Food Co., Ltd." was announced.

In 2002 and 2003, Jinmailang laid a solid foundation for Hualong brand upgrading and strategic transformation.

In 2002, Jinmailang elastic noodles were officially listed in Beijing, Shanghai and other model markets. In just one year, the sales reached nearly 100 million yuan, making it a new product force competing with Master Kong and unified competition.

In 2002, from the first batch of overseas orders exported to Czechoslovakia, Jinmailang officially started the overseas market layout. Today, Jinmailang's products have been exported to more than 50 countries and regions such as South Africa, Brazil, the United States, Canada, Australia and New Zealand.

In 2003, Jinmailang bullet noodles became the main sales force of Hualong; Hualong launched "Jinmailang" in CCTV advertisement.

In 2004, Hualong Nissin shook hands and made peace, and the world's largest noodle making enterprise was born.

In 20 15, Jinmailang completed the share repurchase, dissolved the cooperation with Nissin and became a private enterprise.

Social contribution

Jin Mailang cultivated and forged the famous brand of instant noodles that made Chinese people proud. At the same time, it has created tens of thousands of jobs for the society and huge tax revenue for the country. At the same time, it has promoted the rapid development of local high-quality wheat planting, flour processing, packaging color printing, transportation, catering services and other related industries, and has become a leading enterprise in agricultural industrialization and an important pillar of regional economic development. He has made outstanding contributions to building a new socialist countryside and solving the problems concerning agriculture, countryside and farmers.

corporate culture

Idea: Industry serves the country and benefits the society.

Objective: To concentrate on making noodles.

Spirit: love home, dedication, honesty and dedication.

Values: integrity and seriousness.

Purpose: Enterprises develop for the happiness of employees, and employees contribute to the development of enterprises.

Quality concept: endless innovation, zero quality defects.

Responsibility view: "Industrialization improves agriculture", "Industrialization makes farmers rich" and "Urbanization develops rural areas.