Some companies have designed public service advertisements in order to improve their reputation. Please give an example.

1, public service advertisements are designed for the purpose of seeking public interests and improving welfare benefits; It is an advertisement for an enterprise or social organization to explain its functions and responsibilities to the society to consumers, indicating that it is not only seeking profits from business, but also asking and participating in how to solve social and environmental problems. It refers to advertisements that are not for profit and serve the vital interests of the public and social customs. It has three characteristics: social benefit, realistic theme and performance appeal.

2. Advertising characteristics: Only by deeply understanding the characteristics of public service advertisements can we create good public service advertisements. As a branch of advertising, public service advertising has its own personality besides some characteristics of advertising. Comprehensive analysis, the author believes that public service advertising has the following characteristics.

Public welfare: Public welfare is the most essential feature of public service advertisements. It is not for enterprises to gain economic profits, nor for any political group to gain political support. It is an advertisement that serves the public in a pure sense and does not contain any commercial interests. Its sole purpose is to benefit the public and contribute to social development.

Non-profit: Non-profit is an important feature of public service advertising, which is also an important reason why it is different from commercial advertising. No matter which group, organization or department publishes public service advertisements, its purpose is non-profit.

Sociality: Public service advertisements are not concerned with the problems of one person or several people, but with social problems that people are generally concerned about, so they have social characteristics.

Popularity: The popularity of public service advertisements is determined by the fact that its audience is the public.

3. In order to improve their reputation, some companies have designed public service advertisements, such as Mengniu Dairy.

Tips: The above contents are for reference only.

Reply time: 202 1-04-25. Please refer to the latest business changes announced by Ping An Bank in official website.

[I know Ping An Bank] Want to know more? Come and watch I Know Ping An Bank ~

/paim/iknow/index.html