What kind of slogan does a beauty salon have that makes consumers want to enter?

What kind of slogan makes consumers want to enter a beauty salon?

Brands with awesome slogans are so respected. Because these brands know how to express their audience’s value proposition in a concise or playful sentence. And they know that if the slogan is good, it is a loud call to action.

Ning Xi Beauty Industry, let me ask a question first. What do you think is the most difficult thing in the world?

From a copywriting perspective, maybe the answer should be "succinct". To be honest, if you don’t believe it, just ask the copywriter you think is the most awesome.

In particular, it is really difficult to encapsulate the emotion or concept that the entire brand wants to convey in a few simple sentences - which is what you often call SLOGAN. (So ??stop saying "just a few words cost so much!")

This is why brands with awesome slogans are so respected. Because these brands know how to express their audience’s value proposition in a concise or playful sentence. And they know that if the slogan is good, it is a loud call to action.

So, if you want to have a slogan with your own brand characteristics, you might as well take a look at how the slogans of other well-known brands are written.

But before you look at actual cases, you need to figure out: What kind of Slogan can stand out? Before you figure this out, you need to figure out what Slogan is and what its function is. Let’s go one by one:

What is Slogan and what magical functions does it have?

In the business field, a slogan or slogan refers to "a slogan or a special way of identifying a brand, product or company."

Well. . . This sentence seems to be said but not said.

In plain language, the functions of Slogan and Logo are similar, just to spread the word. But the role of a logo is in visual communication, while a slogan is mostly in auditory (or content) communication. But what they have in common is that they are easier to attract consumers' attention than brand names or product names, and are easier for consumers to understand and remember.

Establish a core brand message in the minds of consumers. Even if they don’t remember other content in the advertisement, they can still remember your slogan.

How to create an awesome Slogan? What kind of slogan can stand out?

A great slogan mostly has the following characteristics:

Impressive

The so-called impressive slogan means that it can be recalled from time to time. Many of these slogans are based on their own brand equity and have been used for many years. But if this is a new sentence, how can it be made memorable? Your Big Idea should be reflected in this Slogan. The deeper the slogan with Big Idea, the stronger the memory point of the Slogan.

With key benefit points

I don’t know if you have heard of such a marketing theory: if you want to sell, sell the sizzling sound of frying steak, rather than selling steak. In fact, the meaning behind this sentence is: know how to promote the benefits that a brand or product brings to consumers, rather than what specific functions you have. This is especially suitable for use in Slogans. A great slogan can let the audience clearly know what kind of benefits they can get from choosing you.