Activity plan for May Day Labor Day

In order to ensure that activities are carried out in an orderly manner, it is often necessary to prepare an activity plan in advance. An activity plan is a plan that clarifies the time, location, purpose, expected results, budget, and activity methods of the activity. What formats should you pay attention to when writing an activity plan? Below is the activity plan for May Day Labor Day that I compiled (selected 6 articles), I hope it can help everyone. May Day Labor Day activity plan 1

1. Activity targets: empty-nest elderly and needy property owners in the communities around XX Laundry.

2. Event time: May 1, 20xx - May 7, 20xx

3. Event location: XX laundry chain stores

4. Activity content:

(1) XX Laundry chain stores went into the community and further carried out a series of activities of "Caring Starts Around You". The activity is strictly implemented in accordance with the XX laundry door-to-door service management regulations.

(2) New guide for leather clothing maintenance (cash consumption only).

Any cleaning and maintenance of fur (mink, leather bags, leather clothing, etc.) and leather household items (leather sofas, leather car seats, etc.) during the event will receive a 50% discount.

(3) During the event, membership cards will be discounted at 20% off (plus discount).

5. SMS and LED content:

XX Laundry held the "Healthy May Day·Love Clothing and Clothes" XX from May 1, 20xx to May 7, 20xx Laundry Walk is a community assistance activity. Anyone who applies for a membership card during the activity can enjoy a 20% discount. Welcome to patronize.

6. Personnel allocation:

(1) Person in charge of publicity: Shao XX, Ma XX

(2) Person in charge of implementation of assistance activities: Cao XX

(3) Person in charge of customer complaints: Zhang XX

7. Before the event:

Person in charge: front desk cashier of each chain store

< p> Preparation time: 20xx.4.28-20xx.4.30

1. The cashiers at the front desk of each XX laundry chain store proactively contacted the community property management to reasonably determine the assistance targets (mainly targeting the elderly and vulnerable groups in the community) ).

2. Focusing on the theme of the activity, conduct in-depth interviews and surveys with the assistance recipients to learn more about the economic development status of each owner.

3. Help the empty-nest elderly in the community to clean large items such as bed sheets, quilt covers, winter cold-proof clothes, sofa covers, curtains and so on for free as needed, and make regular phone calls every month to understand their washing needs and come to collect and deliver clothes.

8. During the activity: (Responsible person: Cao XX)

1. The person in charge of the implementation of the assistance activities shall supervise the operation of specific matters such as the process and content of the activity project.

2. Timely handling of problems that arise during activities.

3. Collection and processing of customer feedback information on the day of the event.

9. After the event: (Responsible person: Cao XX)

1. Customer follow-up survey return visit: After the event, through follow-up visits to customers, statistical summarization of the gains and losses of the activity (person in charge) : Ma XX).

2. Compilation of activity data (effect evaluation): Statistics of activity summary data (person in charge: Cao XX), May Day Labor Day activity plan 2

May Day , is the first golden week after the Spring Festival holiday, is a sign of the peak season, and is the first big battle of marketing throughout the year. Jiayuan Company recommends that the May Day promotions should not be missed, but should also be paid attention to and done well.

After the sluggish sales in March and April, May Day ushered in the recovery of consumers’ desire to consume. As spring reaches the end of summer, seasonal consumption and seasonal consumption begin to rise. Based on years of experience and data analysis, we believe that the main consumer groups on May Day are concentrated in the following aspects.

1. Wedding consumption (wedding banquet drinks, wedding candies and roasted seeds and nuts, bedding and kitchenware)

2. Long vacation travel consumption (luggage and travel bags, photographic equipment, travel supplies)

3. Suburban spring outing consumption (beverages, ready-to-eat foods, snack foods, outdoor supplies, sporting goods, gardening supplies)

4. Household seasonal consumption (summer cool home textiles) Season, thick home textiles are out of season, sunscreen cosmetics are in season, summer-cooling home appliances are in season, clothing collections are moth-proof categories, rain gear, condiments)

5. Welfare consumption (group welfare consumption of summer products)

Our promotions should always revolve around one concept, "Promotion is not only about selling the goods we can sell, but also about selling the goods that customers want to buy." Only supermarket promotions that cater to customers' consumption psychology can be successful. Based on this, we must tap the potential of suppliers and rationally organize corresponding promotional product groups based on the needs of major May Day consumer groups.

1. Determine the promotion period

Compared with other major festivals, the consumption scale of May Day is smaller and the demand for goods is narrow, so the promotion period of May Day should not be too long. We Recommended between 8-12 days. Considering that some customers will travel on May Day and the time it takes for information to be delivered to customers, it is beneficial to arrange the promotion period from April 28 to May 8.

2. Determine the purpose of promotion

Although promotion is to promote sales, there are still certain differences between them to be precise. Generally speaking, there are two main ways to promote sales. One is based on existing customer groups, promoting an increase in unit price for heavy customers; the other is aiming to increase customer flow, aiming to expand the supermarket's influence. There are other things such as competing with competitors, monetizing overstocked inventory, promoting new product series, etc.

May Day is related to the supermarket’s annual marketing influence, so we suggest that the starting point should be to expand the local influence of the supermarket and organize this promotion for this purpose, that is to say, to increase customer flow Lord. When selecting promotional products, attention should be paid to their influence on customers and the intensity of price reductions, and attention should be paid to expanding the breadth of publicity. At the same time, organize the stocking and store display of seasonal and seasonal products, and the unit price per customer will increase accordingly.

Of course, because the actual situation is different, it is necessary to conduct careful preliminary data analysis to find room for improvement.

3. Determine the promotion theme and main product groups

The promotion theme is the focus of the supermarket's appeal to customers and is the main tool to arouse customers' consumer psychology. There are several mainstream May Day promotion themes. The first is the low-price image appeal with the theme of giving away benefits to customers; the second is the new product promotion appeal with the theme of seasonal shopping; the third is the promotion appeal with the main form of promotional activities as the theme. The sloganization of the appeal purpose constitutes the promotional theme in the promotional advertisement. The fourth is the theme of leisure shopping during the long holiday; the fifth is the theme of spring outings and tourism.

Such as:

May 1st surprise shopping spree (several price cuts on dozens of famous and high-quality products, mainly household consumer goods)

Glory in labor, low prices and courtesy (dozens of famous and high-quality products) significant price cuts, mainly household consumer goods)

Happy long holiday low-price mobilization (travel supplies, drinks, snack foods, ready-to-eat special prices)

Cool summer low-price storm ( Xia Liang Home Textiles, Xia Liang Home Appliances, Sunscreen Cosmetics, Beverages)

Happy May Day and a refreshing and refreshing summer (Xia Liang Home Textiles, Home Appliances, Cosmetics, Beverages)

Have fun shopping and win big prizes (prize sales, scratch cards, etc.)

Have fun shopping, eat and get more (game interactive promotions, large-scale tasting, buying and giving activities)

4. Determine the proportion of promotional product categories and promotional prices

After determining the promotional theme and main product groups based on product organization or competitive environment requirements, it is necessary to further plan the promotional proportions of various products. The suggestions are as follows:

May 1st News Various types of promotional products (food):

Category, main varieties, number of promotional products, profit margin:

Fresh packaged cooked meat 2 10%-20%

Bulk cooked meat, bread, loose biscuits 6 10%-20%

Bulk candies, roasted seeds and nuts, dried fruit preserves 4 10%-20% < /p>

Grain, oil, salad oil 2 5%-10%

10 kg of rice, flour 2 5%-10%

Seasoning vinegar, soy sauce, MSG, mustard oil , Sichuan pepper oil (cold type) 2 5%-10%

Dried goods (yuba, vermicelli) 2 10%-20%

Canned food, white sugar, rock sugar, honey 8 5% -10%

Liquor (commonly used at local weddings) 2 3%-5%

Beer (single, canned) 2 3%-5%

Beverages (pure water, juice, lactic acid, tea) 10 5%-10%

Reconstitution (citrus powder, solid fruit flavored drink) 2 30%-50%

< p> Tea (bulk, bagged) 4 20%-30%

Casual biscuits 2 10%-15%

Puffed 4 10%-15%

Jelly 2 10%-15%

Dried fruit preserves 4 10%-15%

Hawthorn 2

10%-15%

May 1st News: Amount of various promotional items

Main varieties of non-food categories

Number of promotional items: Washing powders, soaps, fragrances

Agent, anti-insect daily chemical 8 10%-15%

Cleanser, detergent, softener 4 10%-15%

Soap (moisturizing type) 2 10%-15 %

Skin care cream (sunscreen, moisturizing, seasonal skin care products) 10 20%-30%

Toothpaste, toothbrush 4 10%-15%

Sanitary napkins, toilet paper 4 10%-15%

Home storage bags, hangers 4 10%-15%

Room cleaning supplies 2 10%-15%

< p> Ice product molds, cooling cups and water sets 2 10%-15%

Rain gear 2 10%-15%

Home appliances summer cooling home appliances (fans, air conditioners) 4 5% -10%

Photographic equipment (camera, film, battery) 4 5%-10%

Home textile underwear, pajamas, stockings (summer cool type) 10 10%-15%

Bedding (cool pillow and mat) 2 10%-15%

Towels (bath towel, towel quilt) 2 10%-15%

Sportswear, shoes 4 20%-30%

Sandals 4 20%-30%

Sports and sports equipment (badminton rackets, balls) 3 20%-30%

Outdoor toys (kites, remote control models) 4 20%-30%

5. Determine the promotional activities

In order to enrich the promotional activities, in combination with the manufacturers' provided In addition to the promotion methods, there should also be promotion methods closely related to the supermarket promotion theme, or a certain manufacturer's promotional activities as the main promotion method. Of course, we should list as many promotion methods as possible on the DM poster. Such as scratch prizes, free gifts with purchase, food tasting, etc.

It is recommended that the activity method be as simple as possible:

1. Get a gift with purchase (a purchase of ×× yuan will get ×× items)

2. Interaction and prizes Games (you can participate in games if your purchase reaches ×× yuan in one purchase, and you can win big prizes if you have high points) (such as rope skipping, leggings running, and fishing competitions)

3. Scratch cards (you can participate in games if your purchase reaches ×× yuan in one purchase) A gift card, scratch it to redeem the prize)

4. On-site food tasting (ask the manufacturer to provide more)

5. Performing Arts (ask the performing arts team to create the atmosphere)

< p> 6. Home Alone

6. Determine promotion investment

We suggest that the investment in May Day promotion expenses should not be too large, and the necessary investment can be invested in gifts and promotional posters. Conditions allow you to invest some money in store decoration, no more than 1.5% of the total sales expected during the promotion period. Activity plan 3 for May Day Labor Day

Activity theme: Celebrating May Day and giving back to millions of families

Activity time: May 1-3, 20xx (Saturday-Monday )

Activity content:

1. Surprise redemption for only 1 yuan

If you make a purchase of more than 1 yuan at the supermarket, go to the service desk with the invoice and add 1 yuan to redeem the goods ( Value is about 3-5 yuan).

Note: The service desk staff must do a good job in ledger registration, correct collection of cash, and correct collection of receipts to avoid errors. The collected amount will be handed over to the finance department every day. After the event, the exchanged goods will be verified based on the cash handed over.

2. Give you a surprise gift

For a supermarket purchase of 68 yuan or more, you can use the 3 yuan coupon cut off from a single page of the supermarket poster to get a 3 yuan cash discount ( The validity period for poster clipping is from May 1, 20xx to May 3, 20xx);

Note: Group purchases and individual off-site counters do not participate; shopping amounts above 68 yuan are not counted cumulatively; each time only Can be used once;

3. Buy 30 yuan and get a 10 yuan cash coupon

Activity content: Get a gift worth 10 yuan for a purchase of 30 yuan or more in the supermarket (supermarket counter/Lianyi commercial unit) One xx cash coupon, buy 60 yuan and get 2 coupons, buy more and get more.

Notes:

1. Cash coupons can only be used at designated counters;

2. Cash coupons are valid from May 1 to May 3 Valid for consumption;

3. Cash coupons are not changeable and cannot be exchanged for cash;

4. Use one when purchasing xx yuan at xx counters, and use 2 when purchasing xx yuan at xx counters. And so on.

5. Cash coupons are valid if they are stamped with the official seal of the company;

6. The final interpretation right of this event belongs to Qingyun Shopping Center.

All costs for this activity are borne by the participating counters.

Time schedule: May Day supermarket promotion plan

Time required by the project responsible department

No less than 30 types of fresh food and special discounted goods stores in the rental area , at least 2 kinds of hot-priced products will be queued up every day before April 18th

Purchasing and matching of other special products

1. Procurement and matching communicate with the team leaders of each store, and contact the special prices that are suitable for each store and have strong prices. Commodities

2. There are no less than 80 kinds of specials in each store, and at least 2 kinds of hot-selling products will be queued up every day before April 18th

The gifts can be used in each store to cooperate with the activities before May 1

p>

Photography Operations Department April 19-20

DM Single Page Production Operations Department April 21-26

Inkjet and Photo Production Operations Department April 24 A few days ago

DM single page will be distributed to stores on April 28

Promotion method: May Day supermarket promotion plan

1. DM advertising:

< p>xx Supermarket 10000xx Supermarket 10000xx Supermarket 8000

Total cost: 5040

2. Inkjet printing photos

xx Supermarket floor stickers 2 (East Gate) , Northeast Gate each 64m2) cost 1100 yuan

xx supermarket 7.5x3.5 inkjet printing 1 photo version 2 cost 400 yuan each

xx supermarket 1.1x2.3 photo 1 Cost: 45 yuan

Total cost: 1,545 yuan

3. Outside the store: Each store contacts suppliers for off-site performances and product displays.

In-store: During the dm single-page promotion, header, and poster promotion activities,

The total cost is 6,585 yuan, and the details are as follows:

Gate fee Inkjet printing and photo printing fees

xx Supermarket 1800 1100

xx Supermarket 1800 400

xx Supermarket 1440 45 May Day Labor Day activity plan 4

< p> Purpose of the activity:

In order to allow children to cultivate labor awareness, learn labor skills, and experience labor life during the activities, the kindergarten will combine monthly events and according to the requirements of experiential education and innovative education, labor is the most glorious As a theme, a series of labor education activities were carried out.

Activity target:

All children in the kindergarten.

Event time:

May 1st - May 31st.

Mainly responsible for the activities:

Each class teacher, deputy class teacher, and childcare worker.

Activity slogan:

With ten fingers, you can do any job!

Activity process:

1. And Singing and Singing - Storytelling

1. Each class collects various labor-related pictures and posts them on the theme wall for publicity.

2. Each class collects children’s songs, stories, and songs about labor that are suitable for the children in the class. During the activities, let the children read, listen, talk, and sing.

3. Each class carries out publicity on labor content in the home column to achieve the educational purpose of home education.

2. Home Alone - Labor Practice (1)

Small class - do your own thing and carry out "I can wash my own hands", "I can dress myself", A series of activities such as "I can eat by myself" allow children to learn to take care of themselves in daily labor and gradually cultivate their labor consciousness.

1. With the theme of "labor is the most glorious", each class designs activity plans and carries out activities around "I can dress myself", "I can wash my own hands", "I can eat myself", etc. .

2. Each person chooses a kind of labor that he thinks he does well and participates in the competition organized by the class. Each class selects various "labor stars" based on the results of the competition.

(2) Middle class - I am a happy little helper

1. Each class takes "Labor is the Most Glorious" as the theme, selects and carries out activities suitable for the children in this class.

2. Each class uses morning talks to explain several labor skills to the children. (Wipe the table, sweep the floor, fold quilts, share meal points, share meals)

3. Each class selects a small class duty day to help teachers and aunts do various daily tasks in the class. (Cleaning the table, sweeping the floor, folding quilts, sharing meals, sending and receiving notebooks, etc.)

4. Each class selects the "Star of the Day" for the week every week.

(3) Big class - labor is the most glorious

1. Carry out the "Mom and Dad Really Work Hard" survey activity. Let children investigate what their parents do after returning home from work every day. Use morning conversations to communicate and talk about their feelings, so that everyone can appreciate the hard work of their parents and stimulate children's passion for sharing housework with their parents.

2. Through investigation, after understanding the hardships of parents, think about how to do it, and discuss with the parents to make a good housework plan.

3. Let children carry out housework practice activities of "Little Housework Expert!" based on their own customized housework plan. Do some housework at home every day, and parents record the housework their children do that day. (Distribute record sheets)

4. Let parents evaluate their children’s work at home on weekends. (Evaluate on the record sheet)

5. Every Monday, each class will select the class "Housework Star" to achieve home-based education.

3. I Can Do It - Activity Display

"I Can Do It" labor skills competition: (Competition is divided into grade groups, 10 men and women in each class) Small class: Dress up contest.

Middle class: edamame peeling competition.

Big class: preparation for school. (Tidying up schoolbags)

IV. I’m awesome - activity summary

Each class will select 2-3 children to participate in the kindergarten among the labor stars selected every week. "Little Labor Experts" are selected, and the winners of "Little Labor Experts" are encouraged with labor medals. May 1st Labor Day activity plan 5

1. Gold bag promotion

If you put forward some wrong views and understandings to a customer during promotional activities, do not point them out in person, but in advance Prepare a number of gold bags. There is a beauty tray to hold the gold bags and hand them to the guests. Do not open them immediately and give small gifts at the same time.

2. Promotion of expert lectures

Experts and scholars must generally adopt a pre-agreed format when teaching, and deposits must be collected in advance and paid back in full on site. First, it shows the preciousness of the lecture content. , the second is to ensure the number of participants, the content should be explained in simple terms, and at the same time pay attention to interaction. The course content includes cosmetics knowledge, lectures on women's rights and interests law, combined with the new marriage law in recent years, from the perspective of caring for women's health and safeguarding the rights of slaves, and starting from there. discuss. You can also include topics such as cash investment, self-image design, quick makeup, servitude and sex, husband and wife, and children.

3. Buy two and get one free promotion

Buy two and get one free, buy a large and get a small, free hospital clothes for customers, free treatment for customers, free facial mask for whitening, etc. wait.

4. Rebate promotion

Consumers can receive rebates for each course of treatment, and the rebates should be more than 10% to be attractive.

5. Points Promotion

In order to increase the total consumption of customers, a method is adopted to set a certain point limit first. After reaching a certain amount, special items will be given to them. Such as products, gifts, preferential treatment, etc.

6. Naming promotion

Carry out special activities for beauty salons, ask customers to name them, and reward the winners.

7. Slogan Promotion

Beauty salons promote sales through hanging slogans and slogans, which are eye-catching and powerful.

8. Finding shortcomings for promotion

Also known as complaint promotion, customers make suggestions on services, products, management, etc. based on the actual situation of the beauty salon, and constructive rewards are given.

9. Card opening promotion

Card opening promotion is the basic promotion method of beauty salons, and it has also become one of the main promotion methods of beauty salons. There are various forms of card opening, such as small It ranges from monthly card, quarterly card, annual card to gold card, silver card, points card, VIP card, membership card, etc.

Usage method: In order to stabilize loyal old customers, beauty salons will apply for promotional cards for customers during the customer care period, and enjoy a certain discount in the amount, that is, the monthly card is more than the amount of each single consumption. The cost is low, and the total consumption of applying for an annual card is lower than that of applying for a monthly card. Customers can also enjoy certain discounts and discounts on purchasing products, and enjoy various discounts in beauty salons.

Occasion matching: monthly cards, quarterly cards, annual cards, and point cards are suitable for beauty salons of any size. Gold cards, silver cards, VIP cards, and membership cards are suitable for large beauty clubs, large beauty salons, Beauty life museum.

10. Distribution promotion

In order to attract more new customers, expand the business circle and increase the popularity of the beauty salon, the beauty salon distributes beauty salon leaflets and experiences. A single promotional tool.

How to use: The beauty salon needs to print some leaflets with the image of the beauty salon, send beauticians near the beauty salon, distribute orders at fixed points in the beauty business district, or deliver the orders to customers in residential buildings in the business district. in the mailbox to achieve the purpose of promoting the beauty salon and promoting customer consumption.

Special reminder: Generally, free trial items of beauty salons can be printed on the dispatch order to stimulate customers' desire to consume and try, and encourage customers to visit for more consultation and service needs.

Occasion matching: small and medium-sized beauty salons, applicable during the opening period of large beauty salons. Activity Plan 6 for Labor Day

1. Come into the store on May Day and experience it for free.

If a hair salon wants to have a hot Labor Day promotion and attract customers, the best way is to conduct free trial activities. The hair salon can distribute leaflets on the eve of the holiday to promote it. May Day is a holiday, and many friends will take this opportunity to dress up. Therefore, if the hair salon offers a free trial promotion at this time, many people will definitely come.

2. On-site hairdressing demonstration.

May Day is a national statutory holiday, and many people will rest at home. Hair salons can take advantage of the good weather to hold an event in the community square. Hire a few hair models and give them different hairstyles on the spot, allowing people in the community to see your hairdressers' skills. You can also sell some hair care products, such as shampoo, conditioner and hair masks. These hair care products can also be tried on site so that customers can see the results so they can be convinced.

3. Referral promotion.

In marketing strategy, referral is a very important sales method, and hair salons can also use this method to carry out May Day promotions. You can formulate a promotion plan like this: when a customer brings one customer to the store, she will only have to pay half of the cost of having her hair done. If she brings three customers, she will have to do her own hair for free. If the customer she brings has a monthly card, then the introduced customer can enjoy the benefit of three free hair washes. If the customer she brings has a half-year card, then she will be given a month’s supply of hair masks. Hair salons can try out programs like this. Only by constantly trying new promotion methods can you know which one is most suitable for your store.

Things to note for May Day promotions in hair salons:

1. Do a good job of publicity in advance.

Don’t forget to build momentum before the May Day promotion in hair salons, that is, vigorously promote it to let surrounding customers know that your store is holding an event. The specific form of publicity should be determined according to the actual situation of each store. You can post May Day promotion posters at the entrance of the store, or distribute leaflets everywhere. The leaflets can include some advertisements for free experiences to attract customers into the store.

2. We must also provide attentive service to customers who have free experience.

Nowadays, many businessmen only work for money. Customers who pay more will receive good service and attitude, while those who experience it for free will be ignored. I think this is very undesirable. In order to lock in customers and obtain a stable customer base, a hair salon must treat every customer with care, especially customers who receive free trial visits. They must not ignore them in their hearts, because it is very likely that these customers will become new customers in the store. , if you serve them attentively, maybe they will bring more customers to the store.

3. Ensure quality and effect.

Once a hair salon sends out flyers for free trials, many people will come to the store to experience it. At this time, the focus of the hair salon is to ensure service quality and hair care results.

Although the pursuit of quality is the purpose of every hair salon, this is easily overlooked when there are many people during the May Day promotion. To ensure that the hair salon gets a good reputation, it is necessary to ensure service quality and hair care effects.