Old poster style-poster design classification and appreciation?

Precious! Hong Kong movie posters on old newspapers have a sense of age

In the last century when paper media was prevalent, advertising in newspapers was one of the important means of film promotion. Stylized posters paired with personalized copy can perfectly present the The style of the movie attracts the audience.

Today, let’s enjoy these Hong Kong movie posters in old newspapers. Familiar movies and familiar actors appear in newspapers that are now rare, adding to the sense of age.

"A Better Tomorrow", which ushered in the golden age of Hong Kong films, was released in major theaters as a midnight screening in 1986.

The promotional slogan on the newspaper poster is "The passion is endless and the energy reaches the sky", which is not only an interpretation of the movie, but also fully reveals the ambitions of Tsui Hark and John Woo.

The movie "Fate" starring Leslie Cheung, Maggie Cheung, Anita Mui and others is presented in the form of a comic. People poke their heads out of a long subway train, which also hints that the movie will take place in the subway. Put on a good show.

Back then, "The Deer and the Cauldron" starring Stephen Chow was a huge success at the box office. When Yongsheng Company launched "The Legend of the Deer and the Cauldron", they did not forget to ride on the popularity of "The Deer and the Cauldron" - "Follow the Jin Yong's No. 1 Wonderful Book "The Deer and the Cauldron" is re-filmed as Gu Long's No. 1 Wonderful Book"

"The Death Trial", which was released in the summer, is promoted by the unprecedented collaboration of three of the film industry's greatest stars, Stephen Chow, Johnnie To, and Anita Mui. .

"The Variety Star" is a color newspaper poster that was relatively rare to see back then. The page is full of funny elements from various movies, and it looks very interesting.

"Bloody Heroes" is the pinnacle of John Woo's violent aesthetics. The copy on the poster can make people see at a glance the complex relationship between Chow Yun-fat and Li Xiuxian who are both enemies and friends.

When "Heroes" was released, it coincided with Valentine's Day in 1987, so even though it was just a man's drama about a vendetta and other content, it did not forget to launch special Valentine's Day posters to promote it. A wave of "love story" gimmicks.

The movie "Ya Fei and Yaki" starring Tony Leung, Jacky Cheung, and Anita Yuen, promoted it with two interesting points: missing person and wanted person, which attracted everyone to take a second look.

The trilogy of classic ghost films "A Chinese Ghost Story" made me feel even more misty when I saw them in yellowed newspapers.

The newspaper promotion of the weird movie "The King of Power" combines real people with comics, and the copywriting is very exciting.

The film "Play Back to School 3 Dragon Celebrates the Year of the Rooster" was released during the Lunar New Year. The film company took a group photo of everyone paying New Year greetings as a promotion, and they were full of joy.

"The Legend of the White-Haired Witch" starring Leslie Cheung and Brigitte Lin, did not forget to advertise it in newspapers - "the daily box office champion"!

"A The simple and clear picture of "Planned Sequel" and Jackie Chan's stunts are enough to promote it.

Brother and Sister Mui’s classic "Rouge" had already achieved very good results at the Golden Horse Awards before it was released in Hong Kong. Therefore, when it was published in the newspaper, it was written "The best of Hong Kong movies" "Light" are a few big words.

"The God of Cookery" has posted character introductions, which are both funny and interesting.

"Chivalry" magnified the beauties of Tony Leung and Michelle Reis on the newspaper. Everyone knew at a glance that this was a story about a handsome guy and a beautiful girl falling in love.

The big characters of "The Gambler" are eye-catching, just to tell the audience - Stephen Chow's world has arrived!

Looking at the youthful faces of the three protagonists in the newspaper, it is hard to believe that they are all A reality that is no longer alive.

Looking back at these old newspaper posters of Hong Kong movies now, they all seem to have been coated with a layer of age filter by time. It really makes people nostalgic for that golden age when hundreds of flowers bloomed! What are the styles of posters

Minimalist style: Minimalistic style is simple and tasteful. This taste is reflected in the grasp of details in the design. Every small part and decoration must be carefully considered, which is an effect that is not easy to achieve. Glitch style poster: Glitch art is the use of faults formed by things for artistic processing. Use a large number of stripe decorations, image dislocation, red, green, blue and purple

Contrast colors

and color dislocation to attract attention. Technological style poster: It reflects the power of science and technology and the progress of the times. The combination of blue and purple is often used to reflect the sense of technology.

1. Minimalistic style: Minimalistic style is simple and tasteful.

This taste is reflected in the grasp of details in the design. Every small part and decoration must be carefully considered, which is an effect that is not easy to achieve.

2. Glitch style poster: Glitch art is the use of faults formed by things for artistic processing. Use a large number of stripes decoration, image dislocation, red, green, blue and purple contrast and color dislocation to attract attention.

3. Technological style poster: It reflects the power of science and technology and the progress of the times. The combination of blue and purple is often used to reflect the sense of technology. However, the poster designs of many science and technology movies also use black and gold, mainly based on the theme and the meaning they want to convey. The biggest features are the sense of technology and texture.

4.

Chinese style

Posters: Use some specific Chinese meaningful elements in the picture design to convey a Chinese style vision and the meaning of

Chinese spirit

.

5. Three-dimensional style poster: It has a relatively unique visual experience. It can reflect the sense of space and show different sides of objects. It is mostly used for the design of text themes, using C4D or directly using

graphic design

software to design fonts with three-dimensional effects. Classification and appreciation of poster design?

Analyze different poster styles, learn and draw on their excellence, and improve the aesthetic ability of posters! 01. Music-themed illustration poster design - This set of illustration posters by Korean designer YejiYun is based on music. Design, designers like to connect themselves with the world and depict that moment on paper. This is the uniqueness of the designer's imagination. 02. Creative font poster design - Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded in 2006 by Cybu Richli and Fabienne Burri. Its font poster works are There are various design styles and forms, mostly focusing on three-dimensional effect display. 03. Flower poster design - Spanish designer Xavier Esclusa Trias's poster is mainly about flowers and copywriting. It skillfully mixes plants and flowers with graphic design elements and text. It is retro and fashionable, and embodies a different sense of beauty. 04. Traditional culture and art poster design. This is a set of promotional posters for intangible cultural heritage handicraft exhibitions with the theme of "Reviewing the Past". The size of the copy is strongly contrasted, highlighting themes such as "cloth", "bamboo" and "lacquer", and partially enlarging the handicraft exhibits. , displaying pattern styles and rich details, it is a set of traditional cultural poster designs with strong characteristics. 05. Creative graphic segmentation poster design-modulwerk This is a set of creative posters that use simple graphics and lines to segment elements. The color combinations mostly use contrasting colors,

red and black

, red With blue, yellow and purple, etc., it attracts the user's attention and gives people a comfortable feeling overall. 06. Creative and imaginative poster design - modulwerk This set of posters is very imaginative. They are mainly red and black. Savor it carefully. Each poster has a theme story scene. The first four posters are all superimposed with simple red graphics. It forms a focus and has a strong overall visual impact. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This style of expression is worth learning and learning from. 08. Bright paper style poster design Paper style poster is one of the forms of three-dimensional posters. Three-dimensional vision and paper thickness are the keys to paper effect poster design. This set of paper-style posters uses a lot of bright colors to create an active atmosphere, and has certain outstanding use of colors. 9. Overlapping effect style poster design. The use of overlapping effect style can not only enhance the visual effect of the poster. The overlapping of characters and shapes or words adds a sense of mystery to the layout, which can quickly attract people's attention and make people want to explore it. secret. 10. Rectangular element poster design Rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design look less dull. Combined with the strong and weak contrast of copywriting, superposition, rotation, etc., the poster adds a lot of liveliness . 11. Ink and wash elements poster design Ink and wash elements represent

Chinese traditional culture

. It is a unique language with oriental aesthetic connotations, and its charm and shape contain

The essence of Chinese culture

, when used in poster design, not only takes advantage of the characteristics of ink, but also enriches the picture, enhances the artistic effect, and achieves a certain aesthetic conception.

12. Illustration and font poster design of famous attractions - Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters of famous Japanese attractions. The overall use of rich colors, the attraction posters are full of artistic conception, the copywriting is concise and outstanding, and the font design It has its own unique style and is worth savoring. 13. Creative poster design composed of circular geometric figures - Designer PosterLad This is a set of creative poster designs composed of geometric figures. The designer played with the circular elements thoroughly, processing and displaying them in many different ways. The use of projection enhances the three-dimensional effect, and character silhouettes and copywriting add a lot of embellishment to the poster. 14. Retro fashion character collage poster design This is a set of retro poster designs that are not lacking in fashion. They use different geometric shapes and abstract graphics to mix, combine with low-saturation portraits, and use a variety of rich colors to make the overall visual pleasure of the picture. The overall combination is interesting, simple and beautiful. 15. Retro style poster design -

Denmark

This set of commercial advertising posters by designer MadsBerg has a unique style, like older works, with the feel of ancient elements and printed products , forming a strong retro style, the designer poster is characterized by transforming classic poster art into a modern and timeless style. 16. Collage element poster design This is a set of creative collage element poster design. The elements of this set of posters include graffiti, illustration, photography,

vector graphics

, and collage elements. Etc., the expressions are mostly expressed in geometric figures and irregular shapes. 17. WWF’s public welfare poster design advocating animal protection is shown in Figure 1 and Figure 2 in the form of realistic illustrations. Realistic illustrations can express objects realistically and focus on details. The posters at the back are mainly displayed in the form of flat illustrations, which are simple and interesting, with rich colors that contrast with the background, effectively conveying the concept of animal protection. 18. Illustration poster design-Dawid Ryski This set of illustration posters uses vector illustrations combined with simple geometric figures to express distinct and interesting scenes, full of creativity. 19. Creative poster design - French designer Michael Sallit. This is a set of creative poster designs that use a large number of lines combined with points and surfaces. Its main feature is that the designer displays the outlines of characters in the form of lines, even if there are a large number of lines. , it will not make people feel chaotic, but has an orderly rhythm. 20. Creative poster design - by ElisaVendramin This is a creative poster designed by a new generation of designers. ElisaVendramin is an illustration designer. When designing posters, he uses abstract concepts as the form and combines rich colors to form a perfect combination.