How to make fitness posters-how to design posters to attract people's attention and make them more eye-catching?

How to make a gym flyer page You can follow the following steps to make your gym flyer page more attractive.

In the case of tight budget, can you design an effective gym leaflet? Of course, as long as you can focus people's attention on your fitness service.

Imagine that you walk into a furniture exhibition hall and stand next to a piece of furniture that you like very much. What was your first reaction? Is it the price? What other fitness services does this company have? Or the phone number of the store?

Neither! You just want to know more about the quality of this thing, whether it suits you and how to get it.

That's what you should do when designing a gym leaflet-show attractive products, give customers a reason to own it and tell them how to get it.

The original gym leaflet page is not ideal. What on earth is this store selling? A messy page will only confuse readers. The address, telephone number and map of the shop on the page are deliberately kept low-key to avoid usurping the role of the owner, but the core thing-fitness service is not well highlighted!

Let's take a look at how to turn a simple gym leaflet into a competent salesman.

1. First, arrange the gym flyer scene.

If you imagine a flyer as a play, then paper is the stage. Just like drama, the function of a good advertisement is to make people pay attention to your fitness service.

Because the picture background of the fitness service is dark, the background of the gym leaflet is also processed into black to match it. Ok, the stage is already dark, just wait for the performance to start. Of course, the background is not necessarily black, but treating it as black is the easiest way to form a dramatic atmosphere.

Add a very thin border, which can be imagined as a curtain to guide the reader's line of sight to the middle content.

This kind of wireframe must be very thin. If it is too thick and too bright, it will distract the reader.

2. Push the fitness service to the front desk.

Put your fitness service in a prominent position on the page, just as you invite friends to barbecue in your backyard, you will also put these chairs in a prominent position in the yard so that every guest can see and touch them.

Fitness service pictures must be clear, and physical photos are the most suitable. The quality of photos provided by general manufacturers is relatively high. For example, you can try to ask the manufacturers for them. If not, it may cost more to ask a photographer to take high-quality photos of the fitness service, but please remember: if customers can't see the fitness service clearly, they won't pay.

Maybe sometimes you have an impulse to add some special effects to the fitness service pictures, wait a minute! On a gym leaflet, fitness service is the key point to be displayed. Don't be smart enough to do some oblique deformation effects, which will appear flashy; Don't make the photo too small, thinking that the customer will pick up the magnifying glass and study it carefully; Don't cut pictures like a poster, customers will only ignore the fitness service itself, and even think that you are deliberately hiding something.

Step 3 add a title

Once the fitness service is displayed, it is necessary to add some words to explain the fitness service in more detail and introduce some advantages and uses that are not obvious at a glance.

Customers like to experience all kinds of new fitness services. If you imagine customers as eager to know more audiences, you can write a good gym publicity title.

Imagine if you were introducing this fitness service to a good friend, which aspect would you introduce first, starting with the best part. Then think about where your fitness service is the most popular and why customers want to buy it, and then express it in words.

Rule 1: A short title is more appropriate.

When we talk at ordinary times, if a person uses more than 20 words in every sentence, it will only drive the listener crazy. Customers may like your fitness service, but they can't stand your nagging. In short, it is best to find the most concise and accurate statement.

Rule 2: Don't shout some flashy slogans.

Twisted melons are not sweet. Shouting these slogans won't help you sell things. Will you buy a car because a car claims to represent a "new and new human"? No, you bought a car because it is beautiful in appearance, authentic in workmanship, moderate in price or just meets your needs.

Rule 3: The customer is God.

The customer is always the first, so you can only stand aside. Only when customers really pay for your fitness service will the world be beautiful, otherwise everything will become meaningless. You should respect this fact. A good advertisement should accurately reflect the real advantages of fitness service. Words are not defending fitness services in all aspects, but strengthening this fact. If you think that customers will buy your fitness service for no reason, you are just daydreaming.

4. Add a title below.

When you write your written description, remember that the customer will only read it if he can find some interesting information, so when you write it, you must find the customer's interest points. Take a good look at your fitness service and think about what information can make customers know better, what details can be emphasized and what good ways to use them can be suggested. With this information, customers are more likely to pick up the phone and order.

How to make gym leaflets more attractive? 1. First, arrange the gym flyer scene.

If you imagine a flyer as a play, then paper is the stage. Just like drama, the function of a good advertisement is to make people pay attention to your fitness service.

Because the picture background of the fitness service is dark, the background of the gym leaflet is also processed into black to match it. Ok, the stage is already dark, just wait for the performance to start. Of course, the background is not necessarily black, but treating it as black is the easiest way to form a dramatic atmosphere.

2. Add a very thin border, which can be imagined as a curtain to guide the reader's line of sight to the middle content.

This kind of wireframe must be very thin. If it is too thick and too bright, it will distract the reader.

Fitness service pictures must be clear, and physical photos are the most suitable. The quality of photos provided by general manufacturers is relatively high. For example, you can try to ask the manufacturers for them. If not, it may cost more to ask a photographer to take high-quality photos of the fitness service, but please remember: if customers can't see the fitness service clearly, they won't pay.

3, maybe sometimes you have an impulse to add some special effects to the fitness service pictures, wait a minute! On a gym leaflet, fitness service is the key point to be displayed. Don't be smart enough to do some oblique deformation effects, which will appear flashy; Don't make the photo too small, thinking that the customer will pick up the magnifying glass and study it carefully; Don't cut pictures like a poster, customers will only ignore the fitness service itself, and even think that you are deliberately hiding something.

Once the fitness service is displayed, it is necessary to add some words to explain the fitness service in more detail and introduce some advantages and uses that are not obvious at a glance.

4. Customers like to experience various new fitness services. If you imagine customers as eager to know more audiences, you can write a good gym publicity title. Imagine if you were introducing this fitness service to a good friend, which aspect would you introduce first, starting with the best part. Then think about where your fitness service is the most popular and why customers want to buy it, and then express it in words. The leaflet page of the gym should not add too much content, but should be novel. For example, you can add some small program code for guests to scan, and after scanning, you can see the panoramic view of the gym directly on your mobile phone. These are very simple, can be achieved without too much cost, and the form is more attractive than ordinary single pages.

How can posters be designed to attract people's attention and attract more attention? Wherever we go, we can always see all kinds of posters. Most people have an aversion to advertising-related things, thinking that it is a lie, a conspiracy of merchants, and so are posters. A poorly made poster is a piece of waste paper in the eyes of others, but a properly designed poster will make people shine, enjoy aesthetic feeling and have artistic appeal, which will naturally make people pay attention to the content promoted by the poster. So, how can we make the poster more attractive?

Before designing posters, we should consider the design steps of publicity posters:

1. What is the purpose of making this poster, the strategy of the poster, who is the target audience of the poster design, the expressive force and creativity of the poster design, and how to combine your design with the product well.

2, poster design should pay attention to the elements are:

(1) First of all, copy should be supplemented, and pictures should be given priority. Secondly, we should refine the content of the poster and grasp the key points.

(2) The font of the theme should be very eye-catching and attractive;

(3) Full visual impact can be achieved through images and colors;

(4) Remember that the content should not be too much and complicated. The picture should have a strong visual center, be novel and concise, and have a unique artistic style and design characteristics.

The design of posters should first highlight the theme, background color, color and theme, coordinate font size, highlight the content of large ones, make the content moderate, and be simple and clear at a glance, so that people can see what they are talking about, attract attention, and see what they need, thus generating consultation and purchase.

Posters have three main elements.

I. Style

Slowly work out the overall style of the poster. Often the unique atmosphere is more eye-catching and attracts the audience to explore and ponder naturally.

Two. element

We need to determine the essential elements of a good poster. Title part, text part, picture part, additional text information, etc. Streamlining is streamlining, and less is more.

Three. set type

Typesetting is often a simple and extremely complicated link in poster design. It is necessary to distinguish between primary and secondary, highlight key points, and not destroy the overall style and aesthetic feeling.

abstract

When you are thinking about a poster, don't start in a hurry. You can visit more design websites such as Station Cool and Douban. First look at the typesetting ideas of senior experts, and then try to gradually integrate into your own ideas. Only by constantly imitating and learning can you learn that other mountains look short under the sky ... Don't be obsessed with building a car behind closed doors, which will only increase your draught and temper.

Excellent poster design can be divided into the following parts.

1. Refine the eye-catching theme

Study the design requirements and extract accurate words and short sentences as the main title design of the poster. Of course, it would be best if Party A had a copy.

For example, the theme of fitness posters reflects the figure and strength, so it is generally necessary to choose a concise font, so that the elements of each part fit the theme and convey the most accurate feelings to the audience.

2. Meitu atmosphere creation

Poster is a combination of short stories and pictures, and sometimes pictures account for a larger proportion in the poster, so the choice of pictures is particularly important. The first one is required to meet the requirements of the theme, the second one can express the theme content very accurately, and the third one is of high quality and cannot be vague.

3. Improve the visual impact, but pay attention to the color harmony of each part.

Contrast color can be used in the use of color, and local prominence and explosion can attract people's attention.