How to write a promotional slogan and what are the requirements?

How to write slogans and requirements: the number of words should be moderate, the content should be positive, the language should be popular, the sentence structure should be neat, and the rhetoric should be clear.

1. The number of words should be moderate

Due to restrictions on specific occasions, means of expression, and the level of information recipients, longer sentences cannot be used in slogans. Short sentences, fewer words, and accurate expressions are the basic requirements for concise slogan language.

Slogans are usually written on paper, on the wall, or on cloth. In order to be eye-catching, the font size is usually larger. Considering the visibility of people, the number of words should not be too many. If a slogan has too many words, dozens or even hundreds of words, it will be too troublesome for the writer and difficult for the readers to read.

2. The content should be positive

The purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize everyone's participation. Therefore, anything contrary to this is futile. When writing a slogan, to do this, you must keep the audience of the slogan in mind and use language according to the purpose of expression.

3. The language should be popular

Since slogans are very practical, it is necessary to take into account the cultural level, ideological status, life experience and even identity and status of different readers. The slogan should take care of the general level of readers as much as possible, without considering the higher level of readers.

In this way, when choosing words, we must make them easy to understand, clear, accurate, touching, lively, and at the same time avoid gorgeous words, especially polysemy words. Due to the different meanings of polysemy words (including phrases) Comprehension can lead to linguistic ambiguity.

4. The sentence structure should be neat.

The recipient of a slogan is generally clear. Therefore, in terms of sentence structure, a simple single sentence without a subject is generally used, mostly with a verb-object structure. , and use less complex subject-predicate sentences. The sentence structure of slogans is generally relatively neat. Even longer sentences are mostly whole sentences with fewer words and simpler structures, such as sentences of contrast, duality and simple parallel sentences.

5. The rhetoric should be clear

Generally speaking, the audience of a slogan is very clear in advance. Therefore, the slogan should consider the popularity of the audience, that is, it should be considered as large as possible. Accepted by most audiences. Then, relatively uncommon rhetorical techniques such as synaesthesia, imitation, metonymy, etc. should not be used. At the same time, the content of the slogan must be true and avoid exaggeration. Therefore, rhetorical techniques such as exaggeration, questions, and rhetorical questions are generally not allowed in slogans.