VIVIENNE WESTWOOD

Vivienne Westwood is a leader in contemporary British fashion, and she rose in the late 196s. She opened an avant-garde clothing store and offered a scepter against the system, which attracted the attention of the world. Britain always gives people the impression of two extremes: one is the royal image of Britain, which is one-sided; At the other end is a punk with lively body language, with colorful rebellious clothes and hairstyles. Westwood is an unorthodox extreme. She can grasp the spirit of the times and integrate rebellious elements into her works. Her design style has become a representative of Britain, just like the Beatles' music, miniskirts and street fashion. The pretense of sensualism, the casual appearance, the bloody T-shirt and fake knickerbockers, the attitude of not being bound by tradition and absolutely resisting to the end are the important dramas when VIVIENNE WESTWOOD interprets her personal brand, which makes ivienne Westwood the ultimate representative of avant-garde, such as S&; M transformed and flavored clothes, T-shirts printed with spiritual slogans, and LOOK tearing pirate clothes, VivienneWestwood also made clear comments on the 7' s rocking punk and the 8' s neo-romanticism.

designer introduction:

Vivienne Westwood, whose real name is Vivienne Isabel Swire, was born on April 8, 1941 in a British working family. When she was young, she married Derek John Westwood and gave birth to a baby boy, but she couldn't stand the boring housewife life and decided to divorce.

In p>1971, I met McLaren, who was engaged in a band, and began to be interested in fashion, and designed stage costumes for her boyfriend McLaren.

In p>1972, the first boutique was opened in partnership with McLaren, and it was named "Let it Rock".

In p>74, it was renamed "Sex", and in 1976, it was changed to "Agitator" again. Most of the shops sold bold and erotic leather clothes, so they were deeply loved by Heavy Metal supporters at that time.

in p>1989, she was selected as one of the top six designers of the year by Women's Wear Daily, a daily newspaper reporting on the clothing industry.

In 199 and 1991, she became the British designer of the year, and since then she has established VivienneWestwood's status as a master.

Classic works:

The most admirable thing about p>vivienne's design is that she takes materials from traditional historical costumes and transforms them into modern design techniques. She constantly deduces the characteristics of traditional costumes in the 17th and 18th centuries, and successfully brings street fashion into the fashion field with special methods. And she brought the charm of Scottish plaid into full play and pushed the charm of Britain to the highest point. Looking for creative elements from tradition will be like outdated designs such as corsets, platform heels and classic Scottish plaid, and will once again become brand-new fashionable products, which is undoubtedly Vivienne Westwood's classic works.

brand recognition:

the crown, planet and skull used by Vivienne Westwood, the godmother of punk, appeared in brooches, handcrafted necklaces and necklaces with high color, adding a lot of fashionable and handsome looks in Leng Yan.

Style characteristics:

In the early 198s, Vivienne's design style began to break away from strong social consciousness and political criticism, and began to pay attention to tailoring. The pirate styles with romantic colors, such as multi-wave skirts, flounces, belt buckle pirate hats and boots, which were published in the early days, jumped onto the international popular stage and immediately attracted attention. In the mid-198s, Vivienne began to explore classical and British traditions, and in the 199s, Vivienne designed irregular tailoring, exaggerated and complicated structures, contrast and collocation of different materials and colors, which became Vivienne's unique style.