The primary goal of government public relations is

The primary goal of government public relations is to raise public awareness.

Public relations is short for public relations. From a static point of view, public relations is a social phenomenon that is accompanied by organizations and exists objectively. Therefore, any organization engaged in some public relations activities objectively has a public relations state, which can be divided into general state and good state.

From a dynamic point of view, public-private relationship refers to an organization's conscious and planned activities in order to achieve a clear goal, which is a social practice combining subjective and objective. Public relations activities can be understood as daily activities and special activities.

The theory of management function regards public relations as the same management function as planning and finance, and Lex Harlow of America thinks that public relations is a special management function.

1, to help an organization establish and maintain communication, understanding, recognition and cooperation with the public;

2. It participates in dealing with various problems and events; Help management understand public opinions and respond;

3. It defines and emphasizes the responsibility of the organization to serve the public interest;

4. As a monitor of social trends, it helps organizations keep pace with society;

5. It uses effective communication skills and research methods as basic tools.

This definition emphasizes that public relations is a specific communication management behavior and function of an organization, and holds that public relations cannot be separated from communication. James Grugni of the United States believes that public relations is the communication and management between an organization and its related public.