Kia Motors releases new brand logo and slogan, announces new product line plan on January 15

Bitauto News Recently, Kia Motors released a new logo and brand slogan through the "Logo Unveiling Show", demonstrating the bold transformation and new brand concept of the automobile manufacturer. In 2020, Kia Motors released its mid- to long-term future strategy "Plan S." As part of the "Plan S" strategy, the launch of the new logo demonstrates Kia Motors' strategic ambition to occupy a leading position in the future of mobility.

Kia Motors’ new logo is derived from three major design concepts – “Symmetry”, “Rhythm” and “Rising”. "Balance" reflects Kia Motors' confidence that it will always focus on customer satisfaction in its original business areas, expand products and services for the future, and provide a new customer experience. The new logo is connected by a rhythmic line, demonstrating the concept of "rhythm" and representing Kia Motors' innovative spirit of constantly innovating in the field of travel, always matching the ever-changing demands of consumers. "Upward" symbolizes Kia Motors' determination to truly challenge new brands from a customer perspective.

Kia Motors President and CEO HoSung Song said: "The new logo demonstrates Kia Motors' commitment and determination to become an industry benchmark through change and innovation. The global automotive industry is in a period of rapid change. , Kia Motors is actively influencing and adapting to this change. It is our vision and mission to always inspire users in the changing travel needs. Please wait and see Kia Motors’ new image and look forward to the future together. ” p>

In addition to the new logo, Kia Motors also released a new brand slogan "Movement that inspires". It is reported that at 9:00 Korean Standard Time on Friday, January 15, 2021 (8:00 Beijing time on January 15), more details about Kia Motors’ new brand strategy, including brand goals and brand concepts, as well as Kia’s future product line The plan will be officially released at the online "New Kia Brand Exhibition" event.