What are the characteristics of Amazon online bookstore?

The features of Amazon Online Bookstore are as follows:

1, Amazon online bookstore has a special background.

The founder of Amazon online bookstore realized the broad prospect of online marketing, so he quit his job as a hedge fund manager on Wall Street and founded Amazon. Then he did in-depth and meticulous market research, studied the market environment, planned the online marketing model, established the Amazon online bookstore, and developed it into the largest online bookstore in the world.

2. Excellent website design

The website design of Amazon online bookstore is eye-catching and easy to operate. After users enter the Amazon website, the homepage will automatically display 3,654,380+million titles, which is 65,438+05 times larger than the titles of the world's largest bookstore. In this webpage, users can find the books they want to buy through various retrieval methods, and Amazon also provides a book retrieval tool with good fault tolerance.

3. Perfect distribution system

Customers want to receive books quickly after ordering, instead of spending more than two days buying a book that can be bought in the local bookstore. So Amazon has established a quick delivery system, and books can be packaged and delivered to customers as soon as the order arrives. There are enough bestsellers in the warehouse, so it can meet the needs of customers quickly.

4. A complete customer relationship management system

Amazon uses this system to analyze raw data (age, gender, geographical location, family situation, income situation, etc. ) and the historical transaction records of each customer, so as to infer the customer's consumption habits, consumption psychology, consumption level, loyalty and potential value. According to the different needs and habits of customers, we will finally provide one-on-one service to customers.

Every time a customer browses and places an order on Amazon's website, it will be recorded by Amazon. By analyzing customers' transactions for a long time, he can know customers' basic needs and consumption hobbies, and then recommend the books he wants to customers, which will be recognized by customers and make marketing more targeted.

5. Product strategy

Amazon bookstore is divided into books, music and film and television products according to the types of goods it sells. Each product has a special page, and it is easy to see the contents and news of other pages in each page. It classifies different goods in bookstores and implements different marketing strategies and promotion methods for different electronic goods.

Online bookstore is a high-quality, fast and convenient way to buy books. Online bookstores can be used not only to sell books online, but also to sell audio-visual CDs online. Moreover, the book management of the website bookstore is more rational and informative.

Extended data:

The characteristics of Amazon online bookstore;

You can find more information about the books you bought in the online bookstore, because the online bookstore is a website with its unique selling methods and functions.

For example, the user can register as a member, and the types of members are: ordinary members, senior members, gold medal members, etc. Some online bookstores have membership points settings. If you reach a certain score, you will automatically become a senior member, and senior members will have preferential treatment and special services.

There is also the payment method. Online bookstores generally have three payment methods: remittance payment, online payment and other payment, among which online payment only needs to fill in the account opening information after opening an account on the payment platform. When buying books in an online bookstore, the books purchased by users are recorded on the website, which is convenient for users to inquire.

Baidu encyclopedia-online bookstore

? Baidu Encyclopedia-Amazon