The most profitable car company in the world will recall 1 10000 cars in China in the first quarter.

Recently, the State Administration of Market Supervision issued five passenger car recall announcements, involving six brands including Porsche, Hyundai, Kia, Mercedes-Benz, Fiat and Lamborghini, with a total recall of 17. 1 10,000 cars. Among them, Porsche recalled 1 17000 imported Macan (McLaren), involving model 20 15-20 18, accounting for the largest recall in this round.

When this batch of Macan is used, the pressure on the rear seat cushion may make the fuel pump maintenance cover under the cushion contact with the nozzle of the fuel pump filter flange for a long time, which may lead to cracks and fuel leakage in the nozzle of the fuel pump filter flange in extreme cases, and may cause fire in case of open fire, posing a safety hazard.

In fact, Porsche has been recalled frequently in China market in recent years. In the past 20 19 years, the brand was recalled eight times, with a total of more than 257,000 cars recalled. At the beginning of the new year in 2020, 645 Porsche 9 1 1 vehicles were recalled due to software errors in the control unit of the center console, which became the first recall event issued by the State Administration of Market Supervision this year.

It is worth mentioning that China has been the largest single market for Porsche in the world for five consecutive years. According to the financial report data of the brand in 20 19, the global delivery volume of Porsche Macan in 20 19 was only 99,000 vehicles. In contrast, the latest recalled 1 17000 vehicles in China market is not a small number.

It is worth mentioning that although the global auto market experienced too much uncertainty in the past 20 19 years, Porsche still rose against the market this year, achieving a year-on-year sales growth of 10%, and the cumulative number of vehicles delivered throughout the year also reached a new high of 280,000. In fact, Porsche has maintained a relatively stable sales performance in the past five years. Since 20 15, the brand has maintained an upward trend of year-on-year growth.

Behind the fundamentals of growth, the stability of major sales models has contributed. In 20 19, Porsche Macan delivered 99,000 vehicles, up 65,438+06% year-on-year, and Cayenne delivered 92,000 vehicles, up nearly 30% year-on-year. According to official Porsche data, the new Porsche Cayenne accounts for 15% of the annual sales.

In China and the United States, the two most critical markets, Porsche delivered 86,000 new cars to customers in China in 2065,438+09, an increase of 8% compared with 2065,438+08, and the delivery data in the American market also increased by 8% in this year, reaching 665,438+000. By the end of 20 19, China has been the largest single market for Porsche in the world for five consecutive years, and its market share has accounted for 3 1% of global sales.

20 19 is a year of violent turmoil in the global auto market. New car consumption in China and the United States has declined to varying degrees, but from the final data, Porsche's performance in the core market has not been affected by the broader market.

Horizontally, the global delivery volume of Porsche in all major regions of the world has increased, while the European market achieved the strongest growth in 20 19, with sales volume increasing by 15% year-on-year, with a total of 89,000 vehicles delivered.

Thanks to the strong growth of sales volume and the benign development of other business areas and departments, Porsche's performance in revenue and profit is also relatively stable. According to the financial report data, Porsche's operating income in 20 19 reached 28.5 billion euros (equivalent to RMB 2183 billion), up by10/%year-on-year.

Among them, the sales profit without deducting the special project expenditure (the penalty for the "emission gate" incident) reached 4.4 billion euros (equivalent to RMB 33.5 billion), up by 3% year-on-year, the sales return rate was 15.4%, and the investment return rate was 2 1.2%. After deducting special project expenses, Porsche's net profit this year is 3.7 billion euros (equivalent to 28.3 billion yuan), and its sales return rate is 13.5%.

However, it is worth mentioning that the multi-dimensional overall growth has brought higher fixed expenditure, coupled with the high investment in electrification and digitalization, as well as the fluctuation of exchange rate, which has brought certain negative impact on Porsche's sales profit. In the next few years, the cost of Porsche's electrification transformation, factory transformation and digital service expansion will be close to 654.38+0.5 billion euros.

In order to integrate resources more effectively, Herbert, CEO of Volkswagen? ? Edith (Herbert? Diess) positioned Porsche at the core of the luxury car portfolio of the Group, including Bentley, Bugatti and Lamborghini. The combination of electrification technology of Porsche and sister brand Audi will help save 30% of research and development costs.

With the slowdown in global demand for new cars, the threat of tariffs and stricter emission standards in Europe, Porsche is also facing enormous financial pressure. Starting from 20 19, the brand is seeking to expand an efficiency improvement plan of 6 billion euros to help Audi AG better resist the record investment pressure and cyclical market downturn brought about by the transformation of "new four modernizations".

Text/North Shore

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Jiangling motors disclosed its annual report on March 26th, 2020. In 20 19, the company achieved a total operating income of 2910.70 billion, a year-on-year increase of 3.3%. The net profit attributable to the owners of the parent company was 65.438+0.5 billion, a year-on-year increase of 665.438+0%. The net interest rate was 0.5%, basically maintaining last year's level. The main reason is the sales growth and profitability improvement brought by the company's active cost reduction and efficiency improvement measures.

In 20 19, the operating cost was 24.53 billion, up 0.5% year-on-year, which was lower than the growth rate of operating income of 3.3%, resulting in a 2.3% increase in gross profit margin. During the period, the expense ratio was 13.9%, an increase of 1.6% over the previous year, which was a drag on the company's performance. Operating cash flow increased from-1 100 million to 2.74 billion, a year-on-year increase of 27.94%. The company increased its investment in R&D, with an increase of 65,438+065,438+0.6% compared with the same period of last year, reaching 65,438+094 million, accounting for 6.6% of the operating income. The capitalization rate of R&D investment is 8.3%.

In 20 19, the company sold 290,058 vehicles, including 96,965,438+05 JMC trucks, 59,486 JMC pickups, 52,056 SUVs, 45,974 Ford Transit commercial vehicles and 35,627 JMC light buses. Total sales increased by 650 compared with the same period last year. From the perspective of business structure, "vehicles" are the main source of business income of enterprises. Specifically, the operating income of "vehicles" is 26.25 billion, accounting for 90% of the revenue, and the gross profit margin is 15%.

20 19 when the automobile market was still in a downturn, jiangling motors gradually stepped out of the situation of declining sales from the second half of the year. This is mainly due to the continuous rise of Ford's leading sales, which helps to improve performance. In the medium and long term, jiangling motors will launch SUV products with high cost performance one after another in the future, and the new car cycle of passenger cars will gradually develop.

And jiangling motors is also actively promoting overseas markets. Last June165438+1October 13, jiangling motors announced the sale of CX743 vehicles to Ford Trading Company. The sales area refers to the South American countries and markets agreed by both parties. It is estimated that the annual transaction volume under this agreement will be about RMB 477 million in 2020.

In addition, jiangling motors will sell JMC and Ford brand commercial vehicles online, and promote the construction of Jiangling Ford authorized commercial vehicle center, so as to achieve the goal of combining the two brands, providing customers with one-stop purchase service and reducing the cost of channel expansion.

In the field of commercial vehicles, with the continuous development of the "new four modernizations", jiangling motors has launched three new energy commercial vehicles, namely, Kerry EV, Teshun EV and Domain Tiger EV, which can be professionally matched with all walks of life to meet the multi-scenario needs of consumers. In order to cope with the development trend of intelligent transportation, in 20 19, Jiangling launched intercity unmanned light trucks, and it is expected that in 2022, heavy trucks will be launched to operate unmanned manned and loaded vehicles in small batches.

Yin Meigen, member of the Standing Committee of Jiangxi Provincial Party Committee and secretary of Nanchang Municipal Party Committee, solemnly announced at the 2020 jiangling motors Marketing Annual Meeting held on June 5438+1October 2 this year that Nanchang will lift the ban on pickup trucks in the whole city, which will undoubtedly be of great benefit to the pickup truck sales and future development in jiangling motors.

The new year epidemic has hit the automobile industry, and the national epidemic prevention and control work has entered a critical period, and Jiangling's production is also at full speed. Up to now, Jiangling and its partners have delivered more than 700 negative-pressure ambulances to the epidemic prevention front line and more than 4,300 off-line ambulance chassis. More Jiangling ambulances, medical waste transfer vehicles and vaccine cold chain vehicles have been rushing to Wuhan and other anti-epidemic frontline to provide help.

It's right to prevent and control production. Jiangling turns pressure into power and strives to turn crisis into opportunity. The supplier's return to work rate is 99.7%, and the dealer's return to work rate is 96%. However, the impact of the epidemic is still great. According to the automobile production and sales data released by jiangling motors in February, the output of Jiangling vehicles in that month was 6,076 vehicles, down 57.22% year-on-year. The monthly sales volume was 4,876 vehicles, down 65. 13% year-on-year.

Judging from the overall performance of the auto market, the situation in March is still not optimistic. The first quarter is coming to an end, and the industry also agrees that there is a high probability of a negative growth of 5- 10% in China auto market this year, so it is also a challenge for the development of jiangling motors.

Text/Yang Jing

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.