Chinese Valentine’s Day themed event planning book is the most popular in 2022

?The Chinese Valentine's Day is coming, don't you still know how to write an event planning book? The following is the "Qixi Festival-themed event planning book that is most popular in 2022" compiled by me for everyone. It is for reference only, and everyone is welcome to read it. Chinese Valentine's Day themed activity planning book is the most popular in 2022 (Part 1)

1. Purpose of the activity:

Combined with traditional Chinese festival planning activities to enhance Chexingyi WeChat, Alipay, and App membership Activity; tens of thousands of members are expected to participate this time;

The event caused members to forward it to their circle of friends and gain not less than xx new members (WeChat, App), and Alipay did weekly promotion;

2. Strategy description:

2. 1 Activity theme: Qixi Festival wants to express love, Chehang Yilai will help you

- Confession through text messages and phone calls has been OUT, come and try a new way of confession, The success rate is instantly increased by 50.

Time: x month x day - x month x day, 20xx

2. 2. Original online confession method, unique user experience:

Ways to express love - break the traditional ways of expressing love through text messages and phone calls, use WeChat Moments and online circles to express love, and gain the support of more friends;

"Confession 99" - Chexingyi was originally created for this event "Confess 99". Users who participate in the activity will repost to their circle of friends and gain support from 99 friends. If the confession is successful, they will receive a "Chinese Valentine's Day red envelope" worth 50 yuan. The total number of parent-child outfits (3-piece set-4-piece set) is limited to 300 sets, and supplies last That's all;

If the confession is unsuccessful - all those who have successfully confessed their love and posted on Moments and received less than 99 likes will receive a consolation gift package worth 100 yuan from Chexhangyi.

3. Activity rules (participation methods):

3. 1. Sign up directly to participate through Alipay, WeChat, and App;

3. 3. How to participate?

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Prologue page

3 years ago, I still remember walking by her in the West Lake. Yesterday, we met again at the entrance of the supermarket. Her long flowing hair and the smile on her lips, Liwo came into my eyes

In the year of graduation, we had not seen each other since. On this day, I braved the heavy rain to see the client and stared blankly at the sleet outside the door. , the subway station was not far away, 50 meters away. Suddenly a sky blue umbrella was placed on top of my head. I looked back: It was him, "Let's take you to the subway!" That warm feeling seemed to come back to me. When I am a student

I have been married for seven years. I have been away on business trips for a long time. I get together less and stay away more often. My daughter is in kindergarten. I can only watch LP and my daughter when I have free time at night

Photo When my daughter said to me one day: Dad, will you go to my kindergarten graduation dance with your mother tomorrow? I want to give them the biggest surprise on Chinese Valentine's Day

Well, to the goddess and male god in your life Confess your love;

It takes a hundred years to be able to cross the same boat, and a thousand years to be able to sleep on the same pillow

Activity rules:

1. All friends can participate in the activity: single friends can borrow This is an opportunity to capture the heart of your future partner, and relive the feeling of first love with your existing partner and friends;

2. Fill out the confession card and tell him/her boldly, and send it to your circle of friends to invite friends to like it;

3. If you are liked 99 times or more, your confession is successful, and you will receive a confession gift package from us: couple T-shirt or parent-child set;

4. If you are liked 99 or less times, If the confession is unsuccessful, all unsuccessful members can receive a "comfort gift pack" worth 100 yuan; the next step (beautiful confession production page, the following is for reference only, there are a lot of similar confession templates on the Internet), after the production is completed, send it to him/her. If you haven’t added his/her WeChat account (Alipay account), it doesn’t matter. Send it to Moments to spread the word. I believe he/she will feel it one day. On the confession page (the confessed name will be displayed below the card page), accept him/her. I also want to participate in the confession

Note: After sending it to the circle of friends, if ordinary friends click in, they will return to the page where they started to build the Magpie Bridge, reminding users to follow us on WeChat to participate in the event~! Be confessed If your friend clicks in and accepts his confession, the last page will pop up

Congratulations on accepting xx’s confession. Please take a screenshot of this screen as a receipt for the mysterious gift.

Go to Moments to show off 4. Gift settings:

4. 1 Comfort gift pack: a year-round violation fee-free coupon (50);

4. 2 Chinese Valentine's Day gift package (gift package for successful confession): 50 yuan coupon, couple's T-shirt worth 100 yuan or parent-child outfit (3-piece set or 4-piece set) worth 150 yuan, (the front remains unchanged, printed in the lower right corner: by Che Provided by Xingyi Technology)

5. Division of labor and execution time:

5. 1 Plan formulation and approval on 30th of x month Person in charge: xx 5. 2 Cooperation negotiation on xx on x month Person in charge: xx 5. 3 Page design and technical implementation of x month xx-x person in charge: xx 5. 2 Promotional document x month xx person in charge: xx 5. 3 Advertising graphic design x month xx-xx person in charge: xx 5. 4 WeChat Weekly Published on x month Person in charge: xx5, 5 activity data follow-up from x month to x day person in charge: xx/customer service 5, 6 activity playback weekly on x month xx person in charge: xx6 Publicity:

6.1 Unification Promotional slogan: If you want to confess your love on Chinese Valentine's Day, Chezhang Yilai will help you

- Text messages and phone calls are out to confess your love. Come and try a new way of expressing your love. The success rate will increase by 50% in an instant.

Promotional copy: See attachment for details.

6. 2 Publicity channels or methods: Alipay Weekly, WeChat Weekly, website focus advertising and App advertising, etc. 7 Expenses budget: Chinese Valentine's Day-themed event planning book is the most popular in 2022 (Part 2)

1. Promotional purpose

Through the theme of "Romantic Chinese Valentine's Day Night", grasp the Focusing on the psychology of "lovers", carry out product promotions and event promotions to attract customers, increase visibility, and achieve sales. Vigorously launch the "price reduction storm" price reduction promotion activities to make consumers feel the real price reduction benefits.

2. Promotion time

20xx, x month x day - x month x day

3. Promotional period

20xx year x month x day - x month x day

4. Promotional theme

1. Show love in a reasonable way and reduce prices in a reasonable way

2. Prepare enough gifts to make love announcement All over the world

5. Product Promotion

"Qixi Valentine's Day" is a special festival, a holiday for lovers to give gifts, so product promotions should be based on "love gifts" Themes, ornaments, gifts, love tokens, flowers, boutique series, etc.

Each store should creatively display products and highlight key displays to ensure that holiday products achieve sales.

1. Product special offer

During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.

2. Theme display: x month x day - x month x day

Each store will display the Valentine's Day series of products in a prominent position at the front entrance, and you can make full use of the kitchen window display , such as stores without kitchen windows can be displayed in eye-catching locations.

Requirements:

a. Valentine's Day themed display, with exquisite jewelry as the main display object in the store

b. Each store must pack at least 11 pieces of "ornaments" Set" is used for thematic display

6. "Love Headwear Bouquet"

1. Mainly headwear, the current price is 60-30% off the original price, handwritten with an art pen The price tag is eye-catching, and every customer who purchases jewelry for more than 80 yuan will receive a free flower.

2. Make a price list for the "Love Tiara Bouquet"

Prepare the packaging box and wrapping paper in advance, and do the packaging work well.

3. Free delivery service, if the jewelry exceeds xx yuan, the delivery range does not exceed xx kilometers.

7. Event promotions

1 pair of Valentine’s Balloons

Make xx pieces. The balloons will be used to decorate the Valentine’s Day atmosphere in the store and provide shopping gifts (the store arranges them by themselves) ).

The cost is xx yuan/set.

2. Membership card gift

Anyone who purchases Valentine’s Day series products (no limit on amount) will receive a membership card as a gift. (Time: x month x-x day)

Pay attention to the registration of membership card information.

8. Publicity

In order to enhance the influence of the event, relevant publicity must be done to attract more customers to actively participate in the holiday promotion. Franchisees are free to choose local media. For example: evening newspapers, TV station subtitles, DM delivery, etc.

1. Promotional slogan

x jewelry with jumping colors

Bright colors, exquisite workmanship, design from x country. Will such ornaments become popular again during Valentine's Day? Come and take a look at these noble, cute and beautiful ornaments!

A unique Valentine's Day

What gift is unique and what gift can make a beautiful woman smile? For a cost-effective and decent gift, please take a look at the baby accessories recommended by HAFACE...

9. Store layout

1. Prepare enough gifts to announce your love to the world through doorstep photo postings.

a. A handwritten poster with an art pen at the entrance of the store (including the specific content of the discount strategy);

b. A colorful banner: the content is "Show love in a right way! Price reduction is justified and the price reduction storm" ;

c. Purchase or rent heart-shaped balloons for store decoration;

2. Hygiene inside and outside the counter and store: be tidy, and the door and window glass must be clean and spotless.

3. Here it is particularly important to mention that service quality must be effectively improved.

10. Joint operation

Reach a cooperation agreement with a local flower shop to provide each other with goods to increase sales of both parties.

If you buy x yuan of flowers, you will receive a free accessory or membership card provided by x;

If you purchase x yuan of accessories at x, you will receive free flowers or discounts from x flower shop The most popular event planning book with the theme of 2022 (Part 3)

1. Activity theme

Chinese Valentine’s Day, Chinese people’s own Valentine’s Day

2. Event time

20xx year x month x day - x month x day (lunar calendar x month x day to x day, Friday to Sunday)

3. Activity content

Activity 1: My lover---I make the decision

Romantic Chinese Valentine's Day, all kinds of affectionate styles, 40% off on all clothing items, 20% off on fine leather shoes and travel shoes, 20% off on all sweaters Starting from 50% off, the Chinese Valentine's Day hot sale, sweet gifts, dress up your girl (him). (Except for express and special offers.)

Customers born on June 7th can receive a free Valentine's Day rose with their ID card.

Customers who purchase over 77 yuan will receive a sweet Valentine's card and a rose.

Flower ordering and flower delivery services.

During the event, the flower counter will accept customer orders and send flowers (in urban areas only) to convey the passionate love on your behalf.

During the event, any customer who needs gift packaging can present their shopping receipt to the main service desk on the first floor for free packaging.

Activity 2: Passionate Chinese Valentine's Day, romantic gift--chocolate

During the activity, if a total of 177 yuan of clothing products is accumulated on the same day (a single ticket of 77 yuan or more is not discounted in supermarkets), you will receive exquisite chocolates. A box or a rose. (With your shopping receipt, go to the main information desk on 1F to collect it.)

Activity 3: Chinese Valentine’s Day is full of affection, souvenirs send deep feelings

1. Jewelry: pure gold 180 yuan/gram, Platinum pt950: xx yuan/gram. 25% off for all silver jewelry, 50% off for the jade counter,

50% off for xx good luck diamond jewelry, xx brand gold xx yuan/gram, 20% off for diamond jewelry.

2. Luxury watches:

During the event, all high-end watches will be discounted by 15%, and a Geya series women's watch will be given as a gift (valued at 98 yuan).

30% off on all cartoon watches and headwear.

3. Cosmetics: Olay, Maybelline, 10% off on all products (except for special offers). 15% off the entire Avon sunscreen series, 20% off the entire Avon sunscreen series, 10% off the entire sale of Yue Sai, Dr. Lee, and Kose.

4. A warm-up for the start of the new school year, a friendly chapter for students...

A warm-up for the start of the new school year, carefully prepared for students in the new century: 20% off on luggage and bags, cultural and sports supplies, and daily life There are a lot of discounts on supplies...

5. Happy Chinese Valentine's Day, supermarket special price rush

Bulk peanut oil x yuan/barrel, half price for bread, chewing gum, gold basket, etc. 30% off on cooked food, 30% off on 4 types of pasta items, and eggs are on sale at special prices from time to time!

6. Down jackets are hot off-season (4F down jacket hypermarket)

Down jackets on the fourth floor Thousands of styles of down jackets are on sale off-season in hypermarkets, with freezing prices starting at 88 yuan! To keep love warm, what are you waiting for?

4. Advertising

1. Rainbow Gate: Romantic Chinese Valentine’s Day , sweet broadcast, x month x day - x day

2.16 color page: x pieces

3. TV station publicity

4. Meteorological Bureau publicity

5. City Economic News

6. Store activity signboard

7. Store activity atmosphere decoration Chinese Valentine’s Day themed event planning book is the most popular in 2022 (Part 4)

Activity 1: A sweet photo of the "Qixi Festival" couple

Audiences who purchased more than 2 movie tickets can scan the WeChat on-site and follow the official WeChat account of "xx20xx" Cinema to participate During the Chinese Valentine's Day sweet photo event for couples, they will wear couple photography props for free. A professional photographer will take 2 sweet photos of the couple on site and send them directly to the audience's mailbox.

[email?protected] , @xx International Cinema, you can go to the designated location to pick up a pair of 12-inch fashionable Lamina.

Activity 2: Lucky Draw

xx members can participate in the lottery by purchasing tickets with their membership cards, and have the opportunity to win exquisite prizes provided by "xx Photography". The prizes are a couple photo set worth 3,999 yuan and a personal photo set worth 2,999 yuan. Audiences who did not win the photo album will also have the opportunity to receive a rose soap flower gift box worth 199 yuan!

On the Chinese Valentine's Day on October 17th, come to xx Cinema to watch a touching love film and take a photo This is a sweet photo of the two of them to commemorate the unique sweetness and romance between two people!

Activity 3: The boutique bookstore will give away creative paper cup illustrations

Anyone who purchases the photo on the Chinese Valentine's Day For the "Chinese Valentine's Day Sweet Drink" at the City Boutique Book Bar, you can get a professional illustrator provided by Booker Book Company to draw a creative paper cup illustration for you on the spot. You can also write a love declaration on the cup and give it to your TA to make your love Love lasts a lifetime!

Before and after Chinese Valentine's Day, couples can choose from a variety of movies, including the love-led youth fashion film "xx", xx's latest masterpiece "xx", and the romantic comedy "xx" starring xx "xx" starring xx and the recently released 3D imported blockbusters "xx" and "xx" are very suitable for couples to watch together.

Chinese Valentine’s Day themed event planning plan 3

With the continuous development of society, in modern life, KTV has become a part of contemporary people’s lives, especially urban men and women, who pay attention to high quality They like to relax themselves in singing KTV, which has become a way for them to reduce stress. This type of people pay attention to the quality of life. They have elements of romance and personality. This is the theme of KTV on Valentine's Day. The appeal point is to emphasize the romantic atmosphere created by KTV for them on Valentine's Day, but also to highlight their personality. Also, one of the important conditions for this group of people to choose KTV is the sound quality, which also needs to be promoted. In general, KTV should create a romantic, individual and urban image on Valentine's Day to attract urban youth.

Activity time: x month 25th

Activity location: xx mass-selling KTV

Activity theme: Qianyi Qianxun

Activity Creativity:

(1) Valentine's Day for couples: You can get discount coupons for couples and enjoy discounts on Valentine's Day. Couple discount coupons are designed as men's and women's coupons, which are valuable for collection, such as bookmark type, etc. On Valentine's Day, a lover's room is specially set up. It can be that several groups of couples enter a large private room, or a couple enters a double room. On Valentine's Day, he gave a rose to his girlfriend for his boyfriend, chocolates for his girlfriend to her boyfriend, and gave out couple drinks and fruit platters for couples from KTV.

(2) Valentine’s Day for single aristocrats: You can also promote it through discount coupons and use KTV as a matchmaker to let them find the lover in their life and give gifts to the person they find. . Single aristocrats can enter the singles club specially set up for Valentine's Day, that is, the big KTV.

(3) In addition, some general private rooms should be properly prepared for a group of friends to sing. These private rooms are not decorated and are the same as usual.

Promotion of the event:

(1) Promote it in newspapers with a strong urban flavor such as Metropolis Daily, clearly describe the interests of consumers, and divide them into two pages: singles and couples. The address for receiving the coupons is published in the newspaper. From the time it is published to Valentine's Day, you can use the coupons in the newspaper to audition. All auditioners can receive a 20% discount on the sales of single discount coupons or couple discount coupons. If you do not come, Those who audition can also get discount cards by using coupons in newspapers on Valentine's Day. [If you spend over 150 (200) on the day, you can get a membership card, and you can enjoy 20% off in the future. You can also get a platinum (gold and silver) card according to the consumption situation on the day, and enjoy different discounts in the future. In addition, when you get a gold and silver card Consumers can upgrade to platinum users after accumulating a certain number of points] This preferential condition will be made into flyers and distributed to consumers who come to sing on Valentine's Day, and will not be written in the newspaper. Points cards must reflect the urban atmosphere of young people, their personality or dignity. You can also do a brief promotion on the bus hangtag, simply write the festival will be sung by you, etc. to promote Valentine's Day discounts, divided into two aspects: singles and couples.

(2) The store is mainly decorated with red candle-shaped lights. Each couple's private room is decorated with a rose-shaped real candle, and candle lights surround the lovers, creating a romantic atmosphere. In the lobby, the surrounding candle lights can be interspersed with five-color rose decorations, and candle lights can also be used on both sides of the corridor to make people feel that they are walking on the road to love; in a singles club, lights can be placed around them, Place real candle sailboats on each table. Chinese Valentine's Day themed event planning book is the most popular in 2022 (Part 5)

1. General idea

Chinese Valentine's Day is the traditional Chinese Valentine's Day. As Chinese people increasingly value China's traditional culture , folk festivals, coupled with the vigorous publicity and hype of businesses every year, Chinese Valentine's Day has become one of the festivals that couples must celebrate. This promotion plan mainly proposes two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual "Autumn Diamond Jewelry Festival" for the wedding market be launched on the Chinese Valentine's Day to promote "Festival" and promote "Festival". Take advantage of the huge business opportunities of Valentine's Day to give the Diamond Jewelry Festival a good start.

2. Event time: x month 19th - x month x day

3. Store layout

In order to match the Chinese Valentine’s Day theme, it is recommended to use shopping mall stores** A magpie bridge is erected in the *sharing space. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, the main entrance doorpost is decorated with green plastic grapevines to resemble a grape trellis, creating a rich traditional Chinese Valentine's Day atmosphere.

4. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old relationship—— 20xx Diamond Jewelry Festival

[Explanation of the theme] The theme of this event is "A century-old store; a century-old marriage". It focuses on the wedding market and has a clear positioning. It will be the most competitive gold jewelry store in xx shopping mall. The advantage of brand reputation is highlighted, attracting target consumers with integrity and blessings.

2. Event Planning

The Diamond Jewelry Festival extends from October to the "Eleventh" Golden Week, covering more than a month. During such a long period of time, promotional activities should be There are levels and stages. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival is romantically launched, and you can choose from seven dazzling gifts:

If you purchase diamond jewelry products for a total of 3,000 yuan during the event, you can choose one of seven discounts.

77 yuan discount coupon for bedding, 77 yuan discount coupon for suits, 77 yuan discount coupon for shoes,

77 yuan discount coupon for women’s clothing, 10% off card for clothing accessories, 40% off card for Chinese clothing Wedding photography 20% off card Chinese Valentine's Day themed event planning book 2022 most popular (Part 6)

1. Foreword

The flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop . Beautiful flowers convey people’s colorful emotions.

Fortunately, our __ flower shop has also become an important part of weaving this beautiful city! Here, we work hard and struggle just for the fragrant gardens, people's bright smiles, and a bright future!

Chinese Valentine’s Day is approaching. This romantic, emotional and charming day is a day that our flower shop creates floral miracles every year, and it makes us full of expectations.

2. Target Strategy

1. Overall Goal:

In the Sansanmen Chinese Valentine’s Day event, achieve the success of the event and recruit for flower shops More customers, win more people’s support and love, and ultimately achieve benefits.

2. Specific goals

During the event, strive to achieve a three-day turnover of more than 20,000 yuan per day, order no less than 200 flowers per day, and deliver many flowers per day. at 300 times. The total number of scattered flowers is 3,000.

3. Purpose of the event

With the improvement of people's living standards, people's various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

4. Activities Targets

Our __ This activity is mainly targeted at people aged 16-30. These young people, with 82.2% of them having a novelty-seeking mentality, will Generate a consumer boom for this consumer product.

5. Activity theme

"__ invites you to celebrate Chinese Valentine's Day together***"

6. Activity method

(1) Determine partners

For this event, we can find companies that provide us with bouquet decorations and flower care products to cooperate and strive to obtain sponsorship from their companies.

(2) Promotional methods

1. Flower reservation activity --- door-to-door flower delivery project

2. Chinese Valentine's Day theme flower exhibition activity

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3. Chinese Valentine’s Day flower bouquet promotion event

4. Chinese Valentine’s Day flower arrangement special event

5. Small supplies related to flower arrangement

7. Event time and location

(1) Event time

The event time is _ days, which are _ month _ day, _ day and _ day.

(2) Activity location

The location of our __ flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, and gardens Waiting for the place where lovers will go together on Chinese Valentine's Day.

8. Advertising coordination methods

1. Large display boards

2. Flyers

3. Signage design, flower shop decoration and layout

4. Website promotion

9. Preparation

(1) Personnel arrangement

Recruit 30 temporary workers before the event day ( 19 women, 11 men), responsible for delivery, customer service, bouquet decoration, publicity and selling loose flowers. Delivery personnel are required to be familiar with the local environment so that there will be no problems such as finding the location or sending flowers. Being late, etc.

8 delivery personnel are needed (the store originally had 2 delivery personnel and 6 male temporary workers)

2 personnel are needed to answer phone calls and online orders (the store originally had 1 2 customer service staff, 1 female temporary worker)

5 bouquet decoration staff (our original 2 bouquet decoration staff, 3 female temporary workers)

2 door promotions, 5 Street propaganda personnel (6 temporary workers, 2 women and 5 men, the women promote at the door, and the men go to nearby universities as an excuse to promote)

Arrange 14 people to sell loose flowers to nearby universities, movie theaters, large Entrances to entertainment venues, squares, gardens, and other places where lovers will go together on Chinese Valentine's Day (our store originally had 1 salesperson, and 13 of them are female temporary workers. The salesperson will provide some training to these 13 temporary workers)

In addition to the necessary requirements for temporary workers for delivery, other temporary workers can hire some college students working part-time nearby. The cost of part-time work for college students is relatively low, and hiring them can reduce costs

(2) Materials Preparation

Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration promotion, update the flower shop business online, widely accept various reservations of bouquets and online orders, and prepare at the same time We will replenish sufficient supply for the large-scale flower delivery and flower selling activities at the event, and package the items provided by partners as small gifts for the event.

10. Mid-term operations

During the event, consumers who spend 99 yuan or more in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

11. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and solve the customer's problems with our flower shop. If you are dissatisfied with the event, 10 people will be randomly selected to give out our store’s elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop Store sales rate increased by one level.

12. Cost budget

Temporary labor costs: 30 people, with an average salary of 500 yuan per person for 3 days

Store decoration: replace some old Old jewelry, a red carpet from the store entrance to the inside, the store decoration is more prominent than the adjacent store, attracting the desire of passers-by.

About 2,000 yuan

Advertising expenses: 300 yuan for a banner, about 800 yuan for 10,000 leaflets, about 5 large display boards in the attachment area for one month, each one costs about 8,000 yuan per month

Project cost

Temporary labor cost 15,000 yuan

Store decoration cost 2,000 yuan

Advertising cost 41,100 yuan

Total 58,100 yuan

13. Accident prevention

1. In order to avoid late delivery of flowers, we will notify the flower delivery person to arrive at the destination 5-15 minutes in advance .

2. If there is intervention from government departments, we will carry out reasonable coordination and actively cooperate with the government's work.

3. When encountering customer complaints, we will communicate with the customer in the most appropriate way, apologize to them immediately, and take corresponding measures to resolve the customer's dissatisfaction.

14. Effect Estimation

1. Form a complete system with complete facilities, perfection, meeting customer needs, adequate publicity, and home-based services.

2. Increase the public’s awareness of __ flower shop and leave a deep impression on the public, just like melatonin comes to mind when it comes to gift-giving, making consumers the first choice when it comes to sending flowers. What comes to mind is our __ flower shop; thereby having more loyal and stable customers. The most popular activity planning book with the theme of Chinese Valentine's Day in 2022 (Part 7)

Activity idea: Valentine's Day on Chinese Valentine's Day, a love classic that has been passed down in China for thousands of years. With the invasion of Western culture, it was gradually forgotten by people. Fashion trend elements - retro.

Activity positioning: Chinese Valentine’s Day, China’s own Valentine’s Day.

Event theme: Chinese Valentine's Day - traditional Chinese Valentine's Day, romantic hand in hand.

Target audience: high-quality, high-income unmarried men and women.

Event time: Chinese Valentine’s Day night. 18:30——20:30

Venue: Bund Fashion (Yongan Road, Hexi District)

Number of applicants: 50 men and 50 women, ***100 people.

Implementation plan:

1: The personnel are required to be male and female couples with a college degree or above and a salary of 20xx ~ 3,000 yuan or more.

2: Promote through newspapers, posters and other media to arouse people’s awareness.

3: The advertising design needs to be novel and visually refreshing (it is recommended to use professional ideas). In terms of publicity, it should reflect the serious and responsible attitude of this activity, enhance the company's trust, and show that it is in line with other What makes this type of activity different.

4: This activity focuses on middle- and high-level personnel. Therefore, in terms of activities, the layout of the scene needs to be elegant, warm, and reflect elegance, taste, and standards. The on-site host (it is recommended to use professionals) The atmosphere created is relaxed and pleasant, and at the same time it can actively mobilize the enthusiasm of the guests, giving them ample opportunities to show themselves, increase their attractiveness, and achieve the original purpose of participating in this event.

5: Office staff are responsible for the management of registration matters and information of applicants.

6: In order to ensure the authenticity of the information and reduce the intensity of the company’s review, applicants must use their work unit as the main carrier.

7: The customer service staff will use a covert method to verify the reliability of the applicant's identity through his or her work unit, but must ensure that the applicant's privacy is not leaked.

8: The qualifications of all personnel in this activity are reserved for the operation of subsequent activities.

9: After the event, the customer service staff will conduct a follow-up telephone visit to reflect the company's sense of responsibility and service, collect relevant questions raised by the applicants, and lay the foundation for the weekend dinner plan.

Activity content:

1: Game interaction

Talent show (can be plot performance, singing or other talents)

The requirement for plot performance is to interpret a modern version of an ancient love story (finding your own partner). Based on the love story of the Cowherd and the Weaver Girl. Those who participated in the performance will receive souvenirs.

2: Hundred-person Needle Threading Contest

Find your own partner. The requirement is that whichever pair can thread the most needles within the specified time will win the final victory. You can win the grand prize on the spot - a pair of diamond rings.

This link is based on the activities held by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and skill of the Weaver Girl. The original name was "Seven-hole needle with colorful threads". You can see the tacit understanding of cooperation between couples and the ingenuity of girls.

Since it is a traditional Chinese Valentine’s Day, there should be elements of traditional Chinese culture included. This point can reflect the wisdom and skill of Chinese women.

Venue layout:

Taking into account the venue environment of Bund Fashion, we will not do too many extras and just use ribbons, paper cranes, flowers and candles to make a simple one on site. decoration, using lights to create effects.

Colorful ribbons: Use colored ribbons to tie a flower ball on the ceiling and stretch out four frames. Hang colorful strips, paper cranes, and flower petals on the rack. Paper cranes: Make two garlands under the flower ball and hang paper cranes.

Lighting: Hang a small light source in the paper crane garland. Because the venue itself is relatively dim, two spotlights are needed for stage effects. Flowers: Place lilies and orchids in prominent locations on the venue. Candles: Place one candle on each table. Set off a romantic atmosphere. Equipment required for the event

Number plate (designed in the shape of a heart), TV, DVD (VCD), microphone, stereo, special love song CD, recent pop music, wire, lamp, origami, candle, host , staff, needle and thread (for safety reasons, it is best to customize the needle without the tail, the needle is larger, the thread is thicker, the thread must be made of at least three or four colors, one meter per pair is enough), Souvenirs

Event promotion

Publish newspaper advertisements and posters.

The specific media can be "Daily News" or "Holiday 100". The promotion period is about a week. Tagline

Chinese Valentine’s Day is China’s own Valentine’s Day. For the memory of forgetfulness

Use actions to remember the immortal legend.