Does the logo of Dunhuang Cultural Fair have any special meaning?

The emblem of ICIF is a word "Wen", which well interprets the theme of the World Expo. Moreover, the whole text is composed of colored ribbons, which not only symbolizes the spirit of the Silk Road, but also expresses the theme of Dunhuang Cultural Fair. This can be seen in the introduction of the golden coupon set of the Silk Road (Dunhuang) concession.