What is the mission of the company?

The mission of an enterprise refers to the social responsibilities and obligations undertaken by the enterprise or the tasks stipulated by its own development. Corporate mission is a fairly direct description of corporate image. The philosophical orientation of enterprise's production and management is also the management idea.

The mission defined by the enterprise establishes the basic guiding ideology, principles, direction and management philosophy for the enterprise. It is not a specific strategic goal of an enterprise, or it exists abstractly, not necessarily expressed in words, but it affects the decision-making and thinking of operators.

Extended data:

The mission of an enterprise is actually the reason or reason for its existence, that is, the purpose of its existence. Whether this reason or reason is "providing a certain product or service", "meeting a certain need" or "assuming an indispensable responsibility".

If an enterprise can't find a reasonable reason or the reason for its existence is not clear, or even can't convince itself effectively, then the business problem of this enterprise will be big, and it may be said that this enterprise "has no need to exist". Just as people often ask themselves why I am alive, business operators should be more aware of this.