Ask about the scale of Chongqing outdoor advertising market, the turnover of outdoor advertising companies in recent years, and the data about outdoor advertising.

Analysis on the Current Situation of Chongqing Outdoor Media Advertising Market

The growth rate of outdoor advertising in Chongqing has been higher than that of TV and newspapers.

After more than 20 years of development, with the strong momentum of regional economic growth, outdoor advertising in Chongqing has soared for several years. It occupies a decisive position in the entire advertising media industry, and its business scale has grown faster than that of television and newspapers, and it is gradually becoming an important pillar supporting the development of advertising industry in Chongqing. At present, with the municipal government beginning to punish outdoor advertising, a large number of inferior and messy outdoor advertising facilities have been cleaned up, and both advertisers and customers are choosing better production methods and materials, making outdoor advertising more and more popular among ordinary people in Chongqing.

According to statistics, by the end of 20001,there were 932 units and 36,707 outdoor advertising media in Chongqing, an increase of 9 109 over the previous year, with a growth rate of 33%. Among them, there are 2 neon lights186, 7,358 street signs, electronic display screens 146, bus carriers 3,860, light boxes 1302 and others 10065. The output value of outdoor advertising media in 2006 was 253 million yuan, 5438+0. Statistics also show that the number of enterprises participating in outdoor advertising business decreased significantly in 2006, reaching 5438+0. The main reason is that in recent years, the Chongqing municipal government has stepped up its efforts to rectify the city appearance, which has increased the risk of outdoor advertising investment from one aspect, making some weak advertising enterprises more cautious or forced to give up their investment.

The number of outdoor advertisements is directly proportional to the city's consumption capacity.

As the most important consumer markets, Beijing and Shanghai have the most outdoor advertisements.

According to the proportion of outdoor expenses, outdoor advertising cities can be divided into several grades:

A kind of market (1-500 million yuan):

Beijing and Shanghai;

Secondary market (50-90 million yuan):

Guangzhou, Chengdu, Kunming, Wuhan, Tianjin, Nanjing, Shenyang, Chongqing, Shijiazhuang, Xi 'an ...

In this classification, Chongqing's outdoor advertising industry belongs to the secondary market.

Compared with other cities in China, Chongqing has unique geographical features:

Chongqing is famous as a "mountain city" because of its mountains. Its geographical conditions determine that buses are the main means of transportation, and bicycles and other means of transportation are very rare.

The geographical features of Chongqing are relatively independent. Jialing River, Yangtze River and several bridges divide the city into group-like urban areas, so that the main urban area of the city is divided into seven major urban areas: Yuzhong District, Jiangbei District, Nan 'an District, Jiulongpo District, Shapingba District, dadukou district District and Beibei District. The streets and buildings in the whole city are built by mountains, so outdoor signboards can't be seen as far away as plain areas, so the location selection and inspection perspective of outdoor signboards are very important.

Moreover, each district in Chongqing is relatively independent, showing centralized consumption in each district, unlike other cities with only one or more consumption centers. Therefore, in the mountain city, the choice of outdoor media should cover the consumption centers in all districts as much as possible, rather than just relying on setting up one or two billboards in the city center.

At the same time, the characteristics of mountain city also make the advertising effect of mobile media remarkable, such as bus body media.

After 20 years of development, Chongqing outdoor media has the following characteristics:

I. Increasingly diversified forms of expression

After more than four years of rapid development, Chongqing is more receptive to new things, and its new outdoor advertising media are also emerging one after another.

Coupled with Chongqing's special geographical environment, there are many mountains and waters, and there are many advertisements for high-rise billboards, bridge light boxes and roadside light boxes in Chongqing.

Other outdoor advertisements include:

New platform,

Pavilion platform,

Pedestrian bridge,

T-tower media,

Light pole light box,

Neon lights,

1 10 alarm road famous brand,

Three-dimensional modeling,

Inflatable model,

Gas station media,

Liquid crystal display,

Jet projection,

Body media

Wait a minute.

2. The release level and quality have been improved to some extent.

In recent years, with the rapid economic development in Chongqing, many advanced technologies have been introduced into all walks of life, and outdoor advertising is no exception.

Computer inkjet production completely replaced the manual drawing in the past, making the advertising picture vivid and colorful, greatly enhancing the impact effect of the perspective; New technologies, such as single penetration, are also introduced in the car body advertisement, so that the advertisement picture can be on the window, which increases the attraction and appeal of the car body advertisement; Chongqing has also been carrying out lighting projects. Visitors who have been to Chongqing will compare the night view of Chongqing with Hong Kong, which also makes a large number of neon advertisements set up camp in Chongqing, adding infinite glory to the city.

3. Advertisers have gradually recognized outdoor advertising in Chongqing.

In particular, the bus body advertisement in Chongqing is exclusively operated by Chongqing Media Bole Bus Advertising Co., Ltd., the only Sino-foreign joint venture advertising company in Chongqing.

Therefore, in Chongqing outdoor advertising, car body advertising is accepted by more and more customers because of its standardized operation and advanced management. Many large international multinational companies take the lead in putting outdoor advertisements such as car bodies in Chongqing, which drives advertisers' trust in outdoor advertisements. Coupled with the complementary advantages of TV, newspapers and other mainstream media, outdoor advertising has become the focus of enterprise advertising investment, attracting thousands of enterprises to invest hundreds of millions of yuan in outdoor advertising every year.