Yuanqi Forest apologized for promoting "0 sucrose". Do you accept Yuanqi Forest's apology?

Yuanqi Forest apologized for promoting "0 sucrose". As a consumer, it is actually more difficult to accept this kind of marginal promotion and then apologize again. 1. Yuanqi Forest issued an apology, starting from the original ?0 sucrose low fat? was changed to ?low sugar low fat?

On April 10, 2021, the Yuanqi Forest official website issued an apology statement. In the product labeling and promotion of its own milk tea products, there was no explanation? The difference between 0 sugar? and 0 sucrose? can easily lead to misunderstanding. The company will change the packaging promotion of most of the milk tea produced from February 4th and all milk tea produced from March 18th from the original "0 sucrose and low fat" to "low sugar and low fat". However, Yuanqi Forest also Also stated: Milk tea contains milk, so it contains sugar.

Long before Yuanqi Forest issued a belated upgrade statement, some netizens questioned the Yuanqi Forest milk tea product’s “0 sugar” content, and initiated on social platforms that it contained lactose and crystallized fructose. discussion. The official account of Yuanqi Forest quickly issued an apology and explanation, apologizing for the lack of clear labeling that may have caused misunderstandings. At the same time, it stated that it had noticed this problem and had modified some milk tea product labels, promising to complete the milk tea labeling within 3 months. All product label changes. 2. The Yuanqi Forest is just a side effect. Is it better to apologize belatedly than at the beginning? Really?

With the development of the times, more and more people pay attention to body shape and health, from Coke Zero to today’s Yuanqi Forest , the ranks of "sugar-free drinks" are becoming more and more popular with the public, and the size of the sugar-free product market continues to expand. ? 0 sugar, 0 fat, 0 calories? It tastes delicious and is not fat but healthy at the same time. It is undoubtedly welcomed by the public. Founded in 2016, Yuanqi Forest, an emerging beverage brand, has been favored by young people with its promotional selling point of "sugar-free, non-carbonated drinks" and its fresh and refreshing outer packaging.

But is the Yuanqi Forest really? 0 sugar, 0 fat?

Look at the ingredient list, crystallized fructose, milk powder, these are sugar, fructose and lactose, and the fat is 1.4g, which is not what it advertises?0?, the ingredients list of Yuanqi Forest Milk Tea The writing is clear, but word games are played in the advertising, causing consumers to misunderstand. ?

In July 2020, Article 32 of the "Measures for the Supervision and Administration of Food Labeling (Draft for Comments)" issued by the State Administration for Market Regulation is intended to stipulate that food labels shall not be labeled with "no added" zeros Add "does not contain" or similar words to emphasize that the food does not contain or use substances; at the same time, Article 31 is planned to stipulate that food producers are encouraged to mark low oil, low salt, low sugar or sugar-free prompts on food labels. . According to the requirements of the "National Food Safety Standards General Principles for Nutritional Labeling of Prepackaged Foods", if a food is labeled "low sugar", the carbohydrate (sugar) content per 100g/ml is ?5g; if it is labeled "sugar-free", the requirement Higher, carbohydrate (sugar) content per 100g/ml? 0.5g.

Not every consumer will read the ingredient list carefully, but since it is advertised, it must be done. This is the most basic attitude of a company. Consumers spend money to buy products for "0 sugar, 0 fat", but are deceived, which will cause the brand to lose trust. It is even more difficult to rebuild brand trust.