What is Apple's philosophy?

One of the ideas: product first \x0d\ Jobs once said that this situation is the most dangerous when the person in charge of the product is no longer the person who pushes the company forward, but the marketer pushes the company forward. Many companies have outstanding engineers and smart employees, but fundamentally, these companies need the "gravity" that brings everything together, that is, products. Otherwise, you may get an amazing technology floating in the universe. These pieces of technology can't be combined to produce great works. \x0d\ Idea 2: Talent comes first \x0d\ Jobs never hesitated to hire talents, and even personally participated in the recruitment work. Recruiting first-class network talents or forming an "A-level team" composed of first-class designers, programmers and managers has always been his core work. He participated in the recruitment of more than 5000 people in his life, but not many people actually recruited. In other words, he passed the initial stage of the company strictly, so Apple left behind world-class talents. \x0d\ Idea 3: Pursuing perfection \x0d\ Jobs pays great attention to details. On the eve of the release of the first generation iPod, Apple employees stayed up all night to change the headphone jack because Jobs felt that the plug-in sound was not strong enough. \x0d\ Idea 4: Dare to be cruel \x0d\ Jobs was proud of the products he cut and released. He made great efforts to copy Palm Pilot, but when he realized that mobile phones would eclipse PDA, he gave up the plan directly. After this incident, his engineers were liberated and concentrated on the iPod. \x0d\ Idea 5: Grafting Art \x0d\ The initial team studying Mac has educational backgrounds in anthropology, art, history and poetry. This has always been an important factor for Apple products to stand out. The appearance and touch of a product are its soul. But it is difficult for computer scientists or engineers to see this importance, so any company must have a leader to realize this importance. \x0d\ Idea 6: Keep learning \x0d\ When designing the initial user manual for Apple, he carefully studied the fonts, typesetting and paper weight used in the Sony manual. When designing the shell of the first generation Mac, he has been wandering in Apple's parking lot, studying the body design of German and Italian cars. \x0d\ Idea 7: Minimalism \x0d\ One of Jobs' design ideas is continuous simplification. He once asked the designer to remove all the buttons on the early prototype of the iPod, including the on-off button. Designers were very frustrated, but it was this idea that developed the iconic scroll wheel to replace the buttons on the iPod. \x0d\ Idea 8: Keep a secret \x0d\ At Apple, no one will talk casually, and everything is based on the need to know, so the company is divided into several independent departments. This secrecy also makes people enthusiastic about the amazing products displayed by Jobs. \x0d\ Idea 9: Keep the team \x0d\ The original Macintosh computer team had only 100 people, neither more nor less. If 10 1 person is employed, it means that a person will be kicked out of the room. Jobs also thought that he could only remember the names of 100 people. \x0d\ Idea 10: More rewards and less punishment \x0d\ Although Jobs is fierce, he can't tolerate those underlings who are not smart enough. But he also dares to give generous rewards to those outstanding talents. Jobs said: "Apple employees started to hold stocks very early. We are one of the first companies in Silicon Valley to implement the stock system. In addition to salary, each of our employees also has stock income. This is a very equal company management method, which was initiated by Hewlett-Packard and established by Apple. "