Which brand is lg?

LG is a brand of South Korea's LG Group.

South Korea's LG Group 1947 was established in Seoul, South Korea, at No.20 Ruyi Road East, Yongdengpu District, Seoul. It is an international enterprise group leading the development of the world industry. LG Group has set up more than 300 overseas offices in 17 1 countries and regions. Its subsidiaries are: LG Electronics, LG Display, LG Chemical, LG Life and Health, etc. , covering chemical energy, electronic appliances, communications and services.

LG Way is the traditional corporate culture of LG, which means relying on LG's action mode, practicing LG's business philosophy of "creating value for customers" and "respecting people's management", and finally achieving the goal of "first-class LG". Right path management is not only the fundamental value pursued by LG, but also the unique action mode of LG that practices LG's business philosophy. Right management is not pure ethical management. The real right management refers to cultivating the strength to win in the competition and creating substantive results on the basis of ethical management.

Development history of LG

Allianz Juren Association, the founder of LG Group, founded Lexi Chemical Industry Society (now LG Chemical) in 1947, and since then wrote the history of LG Group in this barren land.

1954, LG successfully developed the earliest toothpaste in Korea with its own technology, defeated Colgate toothpaste in the United States, quickly occupied the domestic market in Korea, and made contributions to improving the national health level.

LG group established LG Ad on 1984 and began to set foot in the field of comprehensive advertising. 1987 received Korean express, set up STM, and entered the professional fields such as credit card and computer system.

On April 12, 2023, LG launched a new company Logo with a flatter appearance and lighter red color, which was called "LG Active Red". The iconic brand slogan "Live a Good Life" will be more widely used in brand and product packaging, and new fonts will be adopted. LG is looking for a more "vibrant and youthful" appearance and hopes to reshape its brand logo.

Reference to the above content: Baidu Encyclopedia -LG Group