How does Fat Donglai make money?

When Fat Dong came to this supermarket, it was hard to imagine that a supermarket in a small city in a third- or fourth-tier city could be so successful. To make a good product, there must be a soul behind it, the most important of which is user thinking, starting from the user's perspective and creating brand memory for users.

First, the merchandise display is exquisite and beautiful. It is comparable to various boutique supermarkets in first-tier cities. The entire supermarket area was not only exceptionally clean, but also beautifully displayed. For example, the vegetable section is full of washed and put vegetables, even root vegetables, which are most likely to get dusty.

Second, the selection is of high quality, complete and cost-effective. Take eggs as an example. Ordinary supermarkets may only sell eggs, duck eggs, and quail eggs; Fat Dong Lai also prepares uncommon varieties such as pigeon eggs and goose eggs. Generally speaking, in order to ensure sales, supermarkets only sell first-line brand products. But you can buy many new brands and Internet celebrity brands in Pandonglai.

Third, the supermarket has thoughtful details and supporting facilities. The shopping cart alone has 7 specifications prepared for different groups of people, including the elderly, children, infants, and adults. Shopping carts for the elderly not only come with stools for resting, but are also equipped with magnifying glasses to facilitate the elderly to check product prices. There are warning signs everywhere, telling you how to eat food, how to use things, and everything you need to pay attention to, which is comparable to an encyclopedia. These ultimate services have created the ultimate customer reputation for Fat Donglai.

Fourth, "Return or exchange without reason." If you eat half of the melon you bought and it doesn’t taste sweet, you can even return it. Fat Donglai implements "no-reason returns" for all products. As long as the customer is not satisfied with something, even the food that has been eaten can be returned, and even more money than the original product value will be refunded to you.

Fifth, in retail, the biggest fear is not being able to hear the voice of customers. Understand the needs of the city, fill the gaps in the market, and build the trust of customers in this city. As long as you come here, you will not be disappointed if you cannot buy something. Fat Dong Lai Supermarket has placed a "Out of Stock Registration Form" on every row of shelves to count customer demand.

According to the pain points, itching points, and pleasure points of the KANO model, and according to different needs, we provide users with high-quality products and services. Meeting consumer needs is the pain point, and high-quality products and high cost performance are the itching points. It's cool to provide users with excellent service. Yu Donglai works from the perspective of being closest to and understanding ordinary people, achieving his dreams and creating his own "utopia". It also deeply affects everyone around him. Every company should work with Fat Just like Donglai, find a management model that suits the actual situation of your company and make your own contribution to society.