What are Haier's advertisements or slogans in different periods?

2. Always be sincere

3. Made in Haier China.

The freshness of the sea makes you satisfied forever.

Extended data

Advertising principle

1, concise

Advertising language should grasp the key points and be concise. If it is not short, it is not convenient to repeat, remember and cycle. There are not too many requirements in the form of advertising language, which can be single sentence or antithesis. Generally speaking, the number of words in advertising language should be 6- 12, and generally not more than 12. We can see such examples everywhere, and the advertisements that can be widely circulated in society are basically short. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity Forever"; Ericsson mobile phone "communication is love"; Nike "just do it"; ; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as IBM's "Xiang", is very concise. It is in response to that sentence: "Concentrated is the essence!"

2, easy to understand

Advertising text must be clear and simple, easy to read and use, in line with the trend, and the content should not be too abstract, so that people with general education can accept it. Advertisements should use words and expressions familiar to the target audience to make sentences fluent and clear. Avoid using new words, neologisms, professional vocabulary, obscure words and words that are easy to cause ambiguity. Can't play word games, just pursue rhyme. Citizen Watch once used such a slogan, "High quality, high quality, new global praise, internationally famous watch Citizen", which gave people a very obscure overall feeling because of its excessive pursuit of smooth ups and downs of phonology, and was the failure of Citizen Company. The advertising language of some companies is widely spread because of its simplicity and closeness to life. For example, the well-known Nestle coffee advertisement is "delicious", which seems to be that a relative or friend recommends her favorite to you with a wise smile, which is easy to understand and kind. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens around us every day. It not only publicizes the products, but also facilitates the circulation.

3, catchy

Advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonology, so as to be readable and grasp the eyes and hearts of the audience. It is not difficult to find that many advertising slogans are rhyming, such as "Nongfu Spring, a little sweet", "Good air conditioning, made by Gree", "Dandruff disappears without a trace, hair is more outstanding" and so on.

4, novel and unique

To choose the most informative advertising language, work hard on the word "new". Such as new uses, new designs and new styles of new products or old products. The expression of advertising language should be unique, the sentence situation and expression method should be clever, and it is forbidden to copy it mechanically. Appropriate epigrams, puns and two-part allegorical sayings can be used to cater to the audience's curiosity and imitation desire and arouse the soul. For example, a telephone call "Don't miss the opportunity" skillfully uses the pun of the word "machine"; For example, the two sentences before and after "Wan Jiale, Wan Le Jia", which were widely circulated in previous years, used truth and loopback, which not only contained the brand name but also catchy, and the meaning of "Wan Le Jia" was very warm. A successful advertisement-the sentence "Mom, I can help you with your work" in Diao brand washing powder not only conforms to the product function, but also reflects the deep affection between mother and child, which touched many people.

Refer to Baidu Encyclopedia Advertising Language