How to promote a newly opened store

The success of the opening event is determined by whether the early publicity is in place. Only if the preliminary publicity is done well can the success of the opening event be ensured. It can be carried out: local promotion communication, posting posters, opening gifts, Internet promotion and publicity, publicity on holidays, and increasing the opening atmosphere.

How to promote a newly opened store

1. Local promotion

Increase popularity by distributing promotional leaflets or brochures. Distributing flyers is the most traditional, cheapest, simplest and most effective way of promotion. By distributing leaflets, it can effectively promote publicity in a small area. The place where the flyers are distributed and the advertising content on the flyers are very important. Try to deliver them to the places where the target customers will appear. Some practical knowledge and riddles can be added on the back of the flyers to increase curiosity.

2. Post posters

Create various advertisements, such as special store advertisements, poster advertisements, neon light advertisements, etc. Use advertisements to vigorously promote the characteristics of your store and attract customers to come and spend. .

3. Opening gifts

Gifts will be given when you enter the store. Customers will forward them on WeChat. It is polite to share. Encourage customers to forward and share through customers' circles of friends to make your customer base larger. . We need to induce customers to share and let old customers help you introduce customers. You can also set up free gifts when you enter the store, and send gifts when you forward them. Please make sure it is true, do not deceive customers, and do not design conditions that are too high. One to three gift options are enough.

4. Internet promotion and publicity

Everyone knows that now is the era of the Internet. Now everyone has a mobile phone, and the mobile Internet is one of the most important aspects of publicity and promotion, such as WeChat public platform, Publicize the opening on Weibo, local news and other channels with relatively high exposure, helping consumers accurately understand the opening time, address, discounts, etc.

5. Promotion during holidays

On the first day of opening, no matter how the sales are, there must be a lively atmosphere in the store. In this age of social networks, people’s herd mentality is undoubtedly more exposed. If there are many people in this bakery, more people will be attracted to the store.

6. Increase the opening atmosphere

During the opening of the new store, you can put some dynamic music and flower baskets in the store, or use the brand's doll image to do mobile promotions in the streets or shopping malls to create a Create a lively atmosphere for the opening of a new store, so as to attract more consumers' attention and attention.

What should you pay attention to when you first open a store?

1. Improve execution and pay attention to work efficiency

Every time a new store opens, there must be preparation and process. control, subsequent evaluation and subsequent adjustments and improvements. Every work plan and work arrangement is very important. Be as thoughtful and executed as possible. The opening plans of many convenience stores in China are too rough. When executing, they either fail to do so or forget to consider other things. Sometimes they consider the daily operating costs and open early, which results in this situation.

2. The product structure setting must be reasonable

Before opening, market research must be conducted for category planning. Organize personnel to conduct surveys on the local market to determine customer positioning, price band positioning, marketable product positioning, and store area circulation planning. When opening, purchasing personnel should be on-site to further determine the product structure positioning and product mix, and analyze the service needs of local customers. After that, we need to summarize and evaluate, carry out marketing innovation, and continue to promote product optimization and positioning.

3. Products must be displayed flexibly on floor piles and end shelves

Best-selling products cannot stay on the floor piles and end shelves for a long time, and new best-selling products must be launched in a timely manner. products and make rational use of display resources.

Four. We must make every effort to build the local supply chain

It is difficult to change customers’ minds in a short period of time. Products must conform to customer habits in the local market, which requires every effort to build the local supply chain. supply chain. As for goods from other places and imported goods, it takes a long time to guide.

5. It is necessary to highlight the two advantages of the new store

The opening effect of the new store opening is based on product positioning (store positioning). At this time, a good on-site atmosphere must be created , this point must be made clear whether in publicity planning or product display, and bold innovation must be made. Another advantage is service. This aspect must give customers a refreshing feeling. Compared with competitors, the products may be inferior, but the people are good, and the service must not be inferior. We must make full use of new opportunities and establish a reputation for high-quality service in the local area. image.

6. Safety control must be strengthened

Safety is the first priority. If a safety incident occurs, it will have a negative impact on the store, especially during the sensitive period of opening. Employee safety, food safety, convenience store property safety, customer safety, etc. must all be taken seriously, and a relatively comprehensive safety control system must be in place to resolve risks.