Novel scheme of New Year's Street activities

New Year's Street Activity Scheme

In order to ensure the solid development of activities, it is often necessary to make an activity scheme in advance, which is a written plan for an activity. So how should the activity plan be formulated properly? The following is a novel scheme for the activities of New Year's Eve organized by me for your reference, hoping to help friends in need.

New Year Street Activity Scheme 1

I. Theme of the activity

This activity mainly relies on the official platform sponsored by Minbei Daily and professionally planned by Eternal Media. Combine the advantages of "Dawuyi E-commerce" online service platform and the popularity of "Northern Fujian Interactive Forum". * * * Together, we will create an online and offline activity with the theme of "moving your fingers gently and delivering new year's goods to your home". The activity is mainly based on on-site physical exhibition and online commodity purchase.

slogan: Minbei Daily's most powerful e-commerce platform

II. Activity objectives

1. Focus on promoting the "xx Purchase" website, and implant the initial brand impression into the hearts of the public.

2. Increase the number of followers, registered users and buyers.

3. Effectively attract on-site merchants and potential merchants to join the e-commerce. (Merchants can sign contracts with e-commerce companies on the spot)

4. On the spot, people can get used to using the platform. (such as scanning WeChat attention, giving bookmark-like operation cards, and on-site staff carefully guiding the operation)

5. Use this activity to re-establish the functionality of the "Northern Fujian Interactive Forum".

6. card storage in rural commercial bank.

Third, the target audience

The consumer groups of new year's goods in Nanping;

Credit depositors of Rural Commercial Bank, new and old netizens of Minbei Interactive Forum; Distributors of products in Nanping;

IV. Activity time:

2xx February 7-8.

V. Venue:

Nanping Sports Park Square

VI. Contents of the event

Setting of exhibition area:

1. Exhibition of new year's goods and peripheral products;

set aside a product display area in the activity to display the peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Minbei Daily and Yitian Media)

2. E-commerce buying experience; Set up an e-commerce area, which is eye-catching, and mainly yearns for people to distribute e-commerce brochures. Guide consumers to register and purchase, and register businesses that need to join.

content design:

1. The concept of new year's goods for e-commerce is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmarks as patterns), design an online activity leaflet, and distribute it together with the flow card.

2. One or two staff members of rural commercial banks can be set up on site to apply for credit cards (or set up a rural commercial bank area)

3. People who register on site or scan WeChat can get New Year gifts from e-commerce (it is recommended to send couplets printed with e-commerce logo)

4. Design investment promotion plans for on-site investment promotion. Fill in the franchisee's cooperation intention form, leave relevant information and contact later. (If conditions permit, merchants can be promised preferential policies to join: if merchants introduce other merchants to join, they can enjoy xx advertising time, etc.)

5. For the new and old users of Minbei Interactive Forum, certain activities can be given on the same day, and the popularity can be gathered in advance for the next upcoming "Netizen Festival".

VII. Promotion of the event

(1) Promotion time

One week before the event, 2xx February 1st to February 8th

(2) Promotion methods;

1. Minbei Daily

2. Mass sending of information (SMS, WeChat)

3. Interactive forum (other network platforms)

4. Leaflets (printed on the leaflets)

5. Nanping TV Station at 9: 3 tonight.

(3) Publicity content:

1. Time, place, contact information and activity content.

2. The object of discount and the content of discount.

3. Messages from mainstream franchisees.

VIII. Site layout

1. A 3x6 advertising tent

2. There are 2 computers in the exhibition area (as many as possible), network cables and three power interfaces.

3. 2 field tables, 1 chairs and tablecloths.

4. X-stand poster, background painting and on-site banner.

additional conditions: the staff should be in uniform (uniform badges or trademarks can be worn when conditions permit). Considering that night activities should continue, lights (ordinary lights or artistic lights) should be provided for video promotion, voice promotion and audio of e-commerce. (It needs to be made in advance) Live clown performance (more powerful to attract people)

IX. Details of on-site materials

X. Activity flow

Work arrangement:

I. On-site flyer sale

II. Information answering staff at the front desk

III. Online operators

IV. Franchisees intend to sign a new scheme for the New Year's Eve activities. 2

Scheme 1 for the Spring Festival activities: 15 (New Year's Eve vouchers) when the price is over 1

1. Activity time: 2XX x-2xx x

2. Activity content: During the activity, shopping in a certain shopping mall is full of 1 yuan, baby carriages are full of 2 yuan, and lighting materials and small household appliances are purchased in 3 yuan. If you buy household appliances and accumulate 1 yuan, you can get a 1 yuan for a certain shopping mall (except for supermarkets, gold, mobile phones, furs and other special goods).

3. Distribution proportion of new year's vouchers (all of them are shopping vouchers):

1. New year's vouchers: except for special commodities such as gold, mobile phones and furs, they can be used in XX shopping malls.

2) year-old coupons: only used during the first to seventh days of junior high school, except for special commodities such as gold, mobile phones and furs, they can be used in XX shopping malls.

3) Lantern Festival coupons: only available on the 15th day of the first month. Except for special commodities such as gold, mobile phones and furs, they can be used in shopping malls.

4) tobacco, alcohol, sugar and tea coupons: only for tobacco, alcohol, sugar and tea products.

5) gift coupons: only used in shopping malls.

6) Jade coupons: only used in shopping malls and XX Jewelry Palace (except gold and platinum).

4. Rules for the use of coupons:

1) Coupons are only applicable in shopping malls, and copying is invalid;

2) coupons need to be consumed on a reciprocal basis or collected in proportion;

3) The coupons cannot be exchanged for cash, and the cash portion does not accumulate coupons circularly;

4) When cash consumption is returned, coupons or cash equivalent should be returned together;

5) coupon consumption. When the coupon is returned during the activity, the coupon will be returned to the customer together with cash;

6) coupon consumption, when returned after the event, only the cash part will be returned;

7) Validity period of coupons: the time for issuing coupons is up to XX, and the time for using coupons is up to XX except for Lunar New Year coupons and Lantern Festival coupons;

8) The mall reserves the final right to interpret this coupon.

activity plan 2: big family, big clearance, New Year's Eve

1. Activity time: 2XX x x-2xx x x

2. Activity plan: As the Spring Festival is coming, a certain shopping mall will launch the promotion of "big clearance, New Year's Eve". During the activity, clothing products in a certain shopping mall should be cleared for sale in season, and well-known brands will be sold all over the venue.

P.S.: In order to repay customers' support to the extended family, a certain shopping mall will jointly launch two large-scale seasonal goods clearance sales activities with manufacturers in the early Spring Festival and August every year. Clearance activities will focus on clothing and footwear products to benefit consumers throughout the year. 3

New Year's Eve Activity Scheme

On the eve of the Spring Festival in 2xx, Rundong Enterprise, under the leadership of Rongshui County Government, will integrate all resources, do a good job in investment promotion and implementation, and make every effort to run the Rongshui New Year's Eve Street well, while improving the visibility and influence of the organizers.

taking the strong holiday atmosphere as an opportunity, this activity integrates the Spring Festival new year's goods exhibition and folk culture exhibition. While displaying the sale of agricultural and sideline products in Rongshui, it also shows the new humanistic spirit of Rongshui to foreign merchants and tourists, so that the exhibitors and tourists can truly feel the satisfaction of catching up with the big show and watching the drama, and the original intention of the county government to serve the people. At the same time, in order to realize the rapid development of business in the north of the city and enhance the business atmosphere in the 395 area and the new city in the north of the city, this New Year's Street is specially based on the sports park, which directly boosts the investment value of the area and shows the grand blueprint and practical determination of Rongshui county government's urban construction and business planning.

first, the theme of the event:

catch up with the great collection of water and watch the folk custom exhibition

-"Rundong" in 2xx. Rongzhou Style "Spring Festival New Year Street

II. Activity time:

January 1, 2xx-January 2, 2xx

III. Venue:

Rongshui Sports Park

IV. Organizer:

Sponsored by Rongshui County Housing and Construction Bureau of Rongshui County Government

. Operation mode:

The government takes the lead in organizing and hosting this event, Rundong enterprises organize businesses and entities to operate, and adopt market-oriented operation means such as investment promotion and publicity to promote the development of Rongshui tourism consumption, show the original Miao culture of Rongshui, attract more foreign tourists and people from surrounding counties to participate in the characteristic tourism business of Rongshui, and build a complete industrial development chain of Rongshui emerging ethnic tourism business.

VI. Activity content:

The whole annual meeting is a street activity, which runs through the whole activity planning around the main line of "catching big episodes and watching big dramas", and closely integrates the four contents of new year's goods exhibition, folk custom exhibition, government and enterprise services and tourism reception to serve the economic and cultural construction of Rongshui.

VII. Exhibition Scope and Functional Zoning

Area: ◆ Folk Competition Area: Various exhibitions of Miao folk culture, such as cockfighting, bird fighting and other series of folk sports competitions, are carried out in an orderly and irregular manner with themes.

Area: ◆ Food category: all kinds of famous and excellent new foods, green foods, cereals, oils, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted nuts, local products, agricultural products, etc.

daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily commodities, plastic products, hardware appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.

◆ Clothing category: bedding, clothing, shoes and hats, etc.

Area: ◆ Sugar and liquor: all kinds of wine, white spirit, yellow wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks, tea and so on;

◆ Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

◆ Specialty products: famous products such as Lentinus edodes, auricularia auricula, fragrant glutinous rice, dried bamboo shoots, Shatian pomelo, Sanfang duck, tea, tea oil, brown sugar, chong yang wine, preserved meat and preserved fish;

Area: ◆ Folk culture exhibition: mainly featuring Lusheng performances, assisting in the on-site production of handicrafts, melting water, painting and calligraphy, and handwritten Spring Festival couplets DIY；;

area: ◆ flavor snack area: there is a snack barbecue street next to the basketball court to show the traditional flavor of Rongshui.

VIII. Ideas of investment promotion

Preliminary ideas of investment promotion in New Year Street

Investment promotion will be implemented in four stages:

1. Start-up stage on December 12, 2XX;

set up an investment promotion group to draw up investment promotion plans and objectives;

draw up promotional materials for investment promotion; Ronghao. com, Acer. com, and advertisements outside the three carriages

2, 2XX: the promotion stage from December 12 to 21;

Use all kinds of investment promotion methods to identify interested businesses;

3. December 21st-27th, 2XX;

handle the admission procedures and fee collection of various businesses;

focus on public relations with high-quality businesses to make up your mind to participate;

4. Summary stage from December 27th to 31st, 2XX;

identify businesses with complete procedures and arrange booths in a unified way; Focus on public relations for the remaining hesitant businesses; New scheme of New Year's Eve activities 4

1. Promotion background

The Spring Festival holiday is the peak season for sales of toy products and other gift industries, and it is also the prime time for toy manufacturers to take actions to grab the market. In order to further increase the sales volume, strengthen the brand promotion of Pipi Bear, and launch the national brand of Pipi Bear, this event is specially planned.

Second, the purpose of promotion

1. Take advantage of this golden opportunity to further increase product sales and increase the promotion of Pipi Bear brand;

2. Through on-site promotion activities, expand the popularity of Pipi Bear series products, launch national brands, and create world-famous toy brands;

3. Effectively attack competitors, gain the first opportunity and win the market;

4. Promote the sales of other products by promoting products;

5. Enhance the confidence of dealers in our products and fight for the first battle to achieve our sales target next year;

Third, the promotion time

February 6-February 15

Fourth, the promotion theme

Promotion theme: PPBear celebrates Christmas, welcomes the new year and celebrates New Year's Day with Lele

Publicity slogan: Pippi Bear brand creates the world with great happiness

Pippi Bear is happy. China makes you laugh than Doby

Fifth, the promotion object and scope

. Promotion target: consumers

2. Scope: major dealers in China and major amusement parks in Shenzhen

6. Promotion methods

On-site publicity with big reward activities, New Year's Day lucky draw (amusement parks only), "Pippi Bear Wandering Man", Pippi Bear teaches children to learn knowledge, and children can buy products at half price, with 8.8% discount on products and gifts.

1. Promotional products

Products: compared with Lele's original price of 298 yuan; Promotional price: 228 yuan

Aidudu's original price of 268 yuan; Promotional price: 28 yuan

Xiaolebi's original price of 188 yuan; Promotional price: 138 yuan

Flat and flat; 88 yuan's promotional price: 68 yuan

Yellow No.7 original price of 63. yuan; New Year's Day special:

2. Gift form

All customers who buy this promotional product can get a beautiful toy of Pippi Bear (with random skin color and 5CM height) and a beautiful pictorial of Pippi Bear for free.