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How to do a good job in grass-roots propaganda
first, focus on the word "wide" in general publicity. Political theories, policies and regulations, laws and regulations, codes of conduct, etc., which should be generally mastered, should be widely publicized to people so as to comply with the implementation. The second is to improve the key points of essence. By compiling simple publicity outlines, questions and answers, and other auxiliary materials, we can learn in depth in different forms, so that they can quickly grasp the main contents of publicity. The third is to use radio, blackboard newspaper, window, slogan and other forms to promote, create an atmosphere, let people look up and see, give ear to listen, instill in people's minds from different spaces and times, make them have conscious or unconscious memories, and enhance the publicity effect. Second, grasp the theoretical hotspots and focus on the word "research". Exploring new theories and new viewpoints is where grassroots propagandists strengthen their self-cultivation and self-quality, and they should work hard on the word "research". At the same time, when the theoretical hotspots are fully immersed in the brain, combined with the reality, we should write easy-to-understand propaganda materials suitable for people, impart advanced theories in the language of the masses, and explain abstract concepts with concrete examples to improve their acceptance. To understand the novelty of theoretical hotspots, we should listen more, read more and ask more questions, learn them deeply, understand their spiritual essence, and publicize them closely with specific examples. Secondly, collect people's views on hot theoretical issues in time, grasp their understanding, analyze their differences, find out their reasons, and put forward suggestions for deepening theoretical study. Third, grasp the essence of propaganda and focus on the word "do". Publicity is for better implementation. The purpose of publicity is to raise awareness and then put it into action better. We should not publicize just for publicity, but work hard on the word "do". For those who need grass-roots propagandists to do it directly, we should first take the lead in implementing it, set an example, teach by example, encourage and support it through publicity, and rely on correct public opinion to guide it to be implemented. At the same time, we should do a good job of typical examples. In the process of implementing policies and regulations, we should select advanced models, sum up experience, and publicize their good practices and successful experiences in a timely manner. Fourth, focus on the word "help" in grasping personality problems. After the general publicity, some individuals may be slow to accept new things because of their age, education level, ideological realm and individual factors. In this regard, it is necessary to help and educate individuals according to their circumstances and highlight the word "help" to help them change their minds, update their concepts and keep up with the pace of the times as soon as possible. First of all, we should grasp the key issues, through careful analysis, look at the essence through the phenomenon, and pursue the root causes and measures. Secondly, we should seize the key people, determine the breakthrough of the work through analysis, carry out ideological education in a timely manner, and do the work through face-to-face publicity, heart-to-heart communication and reasonable understanding. The third is to do propaganda with emotion. For the situation that the work is blocked due to the constraints of conditions, grassroots propagandists should put themselves in their shoes, put forward opinions and suggestions to help them get rid of their immediate difficulties while doing a good job in policy propaganda, and coordinate their work to advance the work smoothly.
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