What fonts do advertising companies commonly use?

$ 1 Italic: Italic, also known as living body, is a font that imitates writing habits. The strokes are neat and even, and the font is correct. They are widely used in students' textbooks, popular books, notes and so on.

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Black body: Black body, also known as square body or isobaric line body, is a stout font with square literal shape, dignified font, horizontal and vertical strokes, and the handwriting is the same thickness, with eye-catching and tight structure. Bold is suitable for headlines or eye-catching notes or comments that need attention, because the font is too thick, so it is not suitable for typesetting text.

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Imitation of Song Dynasty: Imitation of Song Dynasty is a relatively delicate and straight font, with Song structure and regular script strokes. The strokes are horizontal and vertical, and are often used for typesetting subtitles, short poems, comments and quotations. , also used for text typesetting in some reading materials.

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Artistic style: artistic style refers to some abnormal special printing fonts, which are generally used to beautify the layout. The strokes and structures of fine arts are generally visualized, which are often used in the titles of book covers or pages. Properly used, it can effectively improve the artistic taste of printed matter. There are many kinds of this font, such as those in Ding Han and Wen Ding.