What does the advertisement for urgent syrup mean?

A cheetah fiercely chased a beautiful woman who ran into the forest wearing only underwear and a piece of white gauze. The beauty ran and shouted: Why are you chasing me? As a result, cheetahs are even better. He said, "I want XX urgent syrup." . Then the beauty stopped to quickly fill the cheetah with syrup, and finally the voice-over released the effect of quickly resolving phlegm and relieving cough. The background is a beautiful woman with a cheetah.

Second, analyze the content from five aspects.

Story structure: Mercedes-Benz cheetah chases beautiful women with syrup in her hand, and the cheetah gets it and stays with beautiful women. The content of the story is clear at a glance, but the meaning is puzzling. For example, is Jizhi syrup a veterinary drug? Why do cheetahs like it so much? Why are beautiful women with cheetahs? Generally speaking, this advertisement gives me the feeling that it is exaggerated and funny. Although it reminds me, its brand image in my heart is not good.

Dialogue and Language Beauty: Why are you chasing me?

Leopard: I want urgent syrup.

The cheetah's answer made us feel very novel. I think dialogue has two advantages and disadvantages: advantages: short dialogue, highlighting advertising objectives; Impress the audience, pros and cons: it makes people ambiguous-is this a veterinary drug or a human drug? I think the disadvantages outweigh the advantages.

The main characters in the actor advertisement are a beautiful woman and a fierce talking cheetah. Their movements and expressions attracted people's attention, but the audience was impressed by the chicken juice syrup. But I don't think the combination of beauty and beast can build the confidence of consumers, nor can it make the audience have a good impression on Jizhi syrup and then have a desire to buy it.

Technically, the close-up shooting, the scene of African grassland, a little thrilling music and strong external sound gave people a great impact, which made the audience remember the role of Taiji chicken juice syrup. But the picture of beautiful women giving cheetahs emergency syrup makes me sick. The cheetah opened its ugly mouth and drank the yellow syrup. What is this? It's really disgusting.

Semantic association of symbols, signs, badges and words. The logo in this advertisement is only "Tai Chi Health Unlimited" and other elements are difficult to understand, which leads to many associations. On the bright side: cheetah gives people the feeling that it is fast, which may mean that syrup is fast in resolving phlegm and relieving cough; Being with a beautiful woman and a cheetah means that people will conquer their cough after drinking syrup. The bad side: Is syrup for people to drink? With instant syrup, wild animals can also get food. This will damage the brand image and make people feel that the company is not very reliable.

Third, the analysis of advertising skills?

What are the eye-catching techniques in this advertisement? This advertisement only attracts the classic lines of hunting, the combination of beauty and beast. Ordinary audience looks very novel. In fact, the idea of this advertisement is to copy a classic advertisement of McDonald's. Probably, the artistic conception is that a tiger is chasing a running man with an M hamburger in his hand! This advertisement won the first prize in the advertising field. But it also meets the basic requirements of advertising for audience memory.

Do advertisements use techniques to build consumer confidence? There is no celebrity or expert endorsement in this advertisement, and the selected role is not close to the audience, so it can't make the target consumers feel confident. Although the voice-over at the end of the advertisement is very powerful, it is a cliche and has little effect. The association of words, content and pictures in advertisements also has a positive side, which is just unexpected by the general audience.

Does the advertisement use the technique of stimulating desire? The target consumer of Jizhi syrup is to find a drug that can quickly eliminate phlegm and relieve cough, and the drug is safe and reliable. The novelty in the advertisement reminds the audience of the rapidity and reliability of Jizhi syrup, which is conducive to arousing consumers' purchasing motivation. However, the image of cheetah is reminiscent of veterinary drugs. Although the audience knew it was human medicine, they just felt uncomfortable.

Does the advertisement use techniques that emphasize urgency? This advertisement is often played three times in a row. It is a long-term repetitive advertising activity, which belongs to the emotional sales advertisement. Advertisements do not clearly use language that emphasizes urgency, such as: come and buy, act immediately, etc. However, it is clearly pointed out that Jizhi syrup can quickly eliminate phlegm and relieve cough, and focus on the emotions of the audience, trying to automatically mobilize the urgency of the target consumers.

Does the advertisement use the technique of seeking consumer response? This advertisement did not convince the audience with too many rational explanations, but emphasized the remarkable effect of the potion, which was very attractive to the target group. And there are no annoying words such as buy now, welcome to taste. In this advertisement, the creativity of flowing water is used to make the work full of emotion, which is conducive to improving the audience's goodwill towards the company's products.