I would like to ask why the cars sold in general stores are tens of thousands of yuan cheaper than those in 4S stores?

Because dealers are not qualified to take the car directly from the manufacturer

It must go through a 4S store

For example, a certain 4S store sells a car to customers who come to the door The maximum profit concession is 5,000 yuan, but if the profit concession is 7,000 yuan to the dealer, then the dealer gives 6,000 yuan to the direct customer and he can still earn 1,000 yuan

The reason is very simple, the dealer is based on quantity, just like A middleman earns the price difference based on quantity. You personally cannot say how many cars or even dozens of cars you buy in a month, right? Some large dealers can get dozens or even more cars from 4S stores in a month, and the 4S stores also save on advertising costs, because dealers also have to advertise, otherwise how could anyone buy from them? ?

But if you buy a car from a dealer, you still have to go to a 4S store for maintenance.

However, in some places, the 4S store may not sell well because of its own sales. The price is the same, it is the same price to customers or dealers!

But if there is no 4S store of a certain brand in a certain city, but there is a dealer selling this car, you should be careful. The dealer drove the car back from a city with a 4S store in other places, because It is impossible to transport the handlebar trolley on a pallet truck. If a 4S store purchases goods on a pallet truck, it is paid for by the manufacturer. It is absolutely impossible for a 4S store to use a pallet truck to deliver it to an out-of-town dealer! Instead, unplug the computer and turn it on!

PS:

However, 4S stores charge a little more money and the after-sales service is nominally better.

In fact, to put it bluntly, it is true that 4S points are very good at cheating money in after-sales maintenance. Customers who don't understand the business are usually deceived by them.