Do you make money by opening a fruit shop?

If you are small, you don't earn much; Big, difficult to manage.

The era of fruit profiteering has passed, the average profit of ordinary fruits is not high, only about 20%, and the profit of high-grade fruits is only about 70%. There is also the big problem of how to keep fresh, which has been puzzling the bosses who run the fruit business.

How to open a good fruit shop;

I. Site Selection

For a fruit shop, it is very important to choose the location of the store. According to the reporter's observation, there are many fruit specialty stores near the hospital, and they are large in scale, mainly engaged in imported fruits; And near the residential area, it is also a place where fruit shops are concentrated.

Some fruit specialty stores pay special attention to "image". In order to make customers feel that fruits are neatly arranged and varied, many stores specially installed mirrors on the walls on both sides of the store, so that at first glance, all kinds of fruits are dazzling and eye-catching.

Generally speaking, next to the food market, next to the bus stop, next to the middle and high-grade residential area, next to the mature residential area and next to the hospital, these five locations are the best locations for fruit shops.

1, the food market gathers people from surrounding communities, and people always pick some fruits when they buy food.

The bus station is a crowd distribution center, and there are not a few people who buy fruit to take home.

It's easier to sell high-grade fruits in middle and high-grade residential areas. With this profiteering point, it is easier to make money.

What is more special is the fruit shop near the hospital. In addition to supplying fruit to residents in nearby communities, it can also be used as a special line for fruit baskets, and business is better.

5. Mature residential areas, commonly known as old residential areas, residents have no burden of housing supply, work is relatively stable, and consumption level is relatively stable. As long as they understand the consumption habits of residents, their business will be prosperous.

In short, before opening a fruit shop, it is very necessary to investigate the consumption ability and habits of the surrounding people and the radiation range of the fruit shop here.

Second, the decorative layout

Not much to say about the decorative layout of fruit stalls, but the words clean, refreshing and orderly can be summarized. Therefore, the following only introduces the main points of decoration and layout of fruit shops.

1, store signboard advertising planning:

In order to attract people's attention, store advertisements must highlight their own images with concise forms, novel styles and harmonious colors, otherwise they will be ignored by consumers.

The design content includes: light box, facade poster.

2. Planning of the ceiling

(1) Hang some plastic green branches and leaves and fake fruits on the ceiling, highlighting the concept of natural, green and healthy fruit shops.

(2) Lighting mainly highlights the natural color of fruits, and it is best to choose high-brightness fluorescent lamps without chromatic aberration.

(3) Use slogans such as "Eating more fruits is good for health" and "Green and healthy every day" to increase the atmosphere.

3. Planning and layout

Simply put, the decoration of the fruit shop should be bright and concise, with green and other refreshing colors as the mainstay. The exit and entrance are separated, which is convenient to guide customers to buy routes. The payment and weighing places are also separated, which saves the payment time. Don't keep the customer waiting for more than 3 minutes, or the customer will be very angry.

Mirrors can be installed at suitable places on both sides of the door to make the fruit shop look more varied, dazzling and eye-catching.

Third, wholesale skills.

1, and determine the service type.

Generally, stalls mainly sell ordinary fruits such as apples and oranges, which have a long shelf life and are not easy to deteriorate; Non-staple food stores will increase seasonal fruits such as bananas, watermelons and grapefruit; There are more varieties of fruit shops. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller ones will also have higher-priced fruits, such as mangoes and cantaloupes. The mobile fruit stalls operated on trucks and flatbeds mainly deal with seasonal fruits with relatively large quantities, such as pineapples, grapefruit, watermelons, cantaloupes and oranges.

2. Choice of time and wholesale place

The business hours of the fruit wholesale market start at 4: 00 a.m. and are most active before 10.

All the goods purchased from large wholesale markets are large merchants. Small customers had better go to small and medium-sized wholesale markets, where some goods from wholesalers also come from large wholesale markets, and the resale price on the first floor may be more expensive. However, there is also a principle of proximity to purchase. Goods in big wholesale markets are cheaper, and with the travel expenses, it may not be cost-effective.

? Iv. Selection and storage of fruits

Fruit business has its particularity, and the skills of fruit selection and storage are the first, and reducing losses is the basis of making money. Operators are most afraid of picking fruits that are not so fresh, or improperly storing them, causing extensive damage. The mildew of bad fruit is easily contagious. According to the reporter's investigation of various fruit shops, the loss caused by a batch of wrong fruits is likely to offset all the profits of the month. If the quantity is large and the cost is small, the main goods in the wrong season may close down because of a number of wrong fruits.

We should grasp the seasons of all kinds of fruits in time. According to the profit ratio, when a fruit is just listed, the price is the highest, and customers are easy to buy it because it is fresh, which is the best time to make money. When this kind of fruit is about to come out of the market, you should be very careful when buying it, and it is easy to have rotten fruit.

Because of the different freshness judgment and storage skills of various fruits, it is impossible to describe them uniformly. The following is a brief explanation of the general purchase and storage skills of fruits that are often sold. If you are dealing in other fruits, please read relevant books before buying to avoid losses.