Understanding of corporate culture?

understanding of corporate culture: corporate culture is the basic belief and cognition that enterprises set up to solve the problems of survival and development, and are considered effective and enjoyed by members of the organization, and followed by them. Corporate culture embodies the core proposition of an enterprise's management and the resulting organizational behavior. Corporate culture, or organizational culture, is a unique cultural form of an organization composed of its values, beliefs, rituals, symbols and ways of doing things.

There are many different understandings and expressions about the concept of corporate culture:

1. American scholars John Cote and james heskett believe that corporate culture refers to the corporate values and business practices shared by all departments in an enterprise, at least the top managers of the enterprise. It refers to the kind of * * * cultural phenomenon owned by various functional departments of a branch or departments located in different geographical environments in an enterprise.

2. Tres Deere and allen Kennedy believe that corporate culture is values, heroes, customs and ceremonies, cultural networks and corporate environment.

3. william ouchi believes that corporate culture is "enterprising, defensive and flexible-that is, the values that determine activities, opinions and behavior patterns.

4. Corporate culture is a new modern enterprise management theory. If enterprises really want to enter the market and embark on a road of rapid development, good benefits, continuous improvement of overall quality and coordinated economic development, they must popularize and deepen corporate culture construction.

5. Corporate culture can be understood in broad sense and narrow sense. Enterprise culture in a broad sense refers to the material culture and spiritual culture with its own characteristics created by enterprises; In a narrow sense, corporate culture is the integration of business purposes, values and moral codes of conduct formed by enterprises with their own personality.

6. Corporate culture is an organic and important part of the social and cultural system. It is a comprehensive reflection and expression of national culture and modern consciousness within the enterprise, and it is a corporate characteristic and group consciousness formed under the influence of national culture and modern consciousness, as well as a code of conduct generated by this consciousness.

7. Corporate culture is the general cognition and attitude of the groups in the enterprise to the outside world. -panoramic management

8. Corporate culture is a new management theory and idea based on modern scientific management, which is gradually produced on the basis of modern mass production and market economy development. It is also the sum of the highest goals, value standards, basic beliefs and codes of conduct cultivated and observed by all employees in the process of entrepreneurship and development.

9. (1) Corporate culture is a norm gradually formed in working groups. Corporate culture

(2) Corporate culture is the main value that an enterprise believes in, and it is a condensation of far-reaching values, myths and heroic symbols.

(3) Corporate culture is the purpose of guiding enterprises to formulate policies for employees and customers.

(4) Corporate culture is the "principle" of competition for survival in enterprises and the "internal rule" that new employees must master in order to be employed by enterprises.

(5) Corporate culture is the feeling or atmosphere conveyed by the layout of objects in the enterprise, and the way in which members of the enterprise communicate with customers or other outside members.

(6) Corporate culture is the corporate culture composed of traditional atmosphere, which means the company's values, such as enterprising, defensive or flexible-these values constitute the norms of the company's employees' vitality, opinions and behaviors. Managers practice and instill these norms into employees and pass them on from generation to generation.

(7) Corporate culture is a certain cultural concept and historical tradition formed in an enterprise. The same values, ethics and life information unify various internal forces under the same guiding ideology and business philosophy, and converge in the same direction.

(8) Corporate culture is a mixture of economic significance and cultural significance, that is, the values and codes of conduct formed in the corporate world have had a cultural impact on people and society. It does not refer to knowledge cultivation, but to people's attitude towards knowledge; Not profit, but the psychology of profit; It is not interpersonal relationship, but the philosophy of dealing with people embodied in interpersonal relationship. Corporate culture is something that permeates all the activities of the enterprise, and it is the virtue of the enterprise.

(9) Corporate culture refers to the basic information, basic values and basic views on the internal and external environment of the enterprise, which is a code of conduct and value system that all members of the enterprise abide by and believe in, and is a philosophical concept that guides people to engage in their work.

(1) Corporate culture is the spiritual wealth and material form with the characteristics of an enterprise created in its production, operation and management activities under certain social and historical conditions. It includes cultural concept, value concept, enterprise spirit, moral standard, code of conduct, historical tradition, enterprise system, cultural environment, enterprise products and so on. Among them, values are the core of corporate culture. Understanding of corporate culture?

Corporate culture, or organizational culture, is an organization's unique cultural image composed of its values, beliefs, rituals, symbols and ways of doing things.

the content of corporate culture

according to the definition of corporate culture, its content is very extensive, but the most important ones should include the following points: business philosophy, also known as corporate philosophy, is a unique methodological principle for an enterprise to engage in production, operation and management activities. It is the basis of guiding enterprise behavior. In the fierce market competition environment, an enterprise is faced with various contradictions and choices, which requires an enterprise to have a scientific methodology to guide and a set of logical thinking programs to determine its own behavior. This is business philosophy. For example, Matsushita Corporation of Japan "emphasizes economic benefits, attaches importance to the will to survive, and strives for survival and development in everything", which is its strategic decision-making philosophy. Beijing Landao Commercial Building was founded in 1994. Guided by the business philosophy of "honesty is the foundation, friendship is the highest" and "showing righteousness by emotion, taking advantage of righteousness and combining righteousness with profit", it doubled its turnover within three years of its establishment and jumped to the fourth place in the capital business community. Values The so-called values are the basic viewpoints that people evaluate the existence, behavior and behavior results of people (individuals and organizations) based on some utilitarian or moral pursuit. It can be said that life is for the pursuit of value, and values determine the pursuit of life. Values are not the embodiment of people in a moment, but the conceptual system of values formed in long-term practical activities. The enterprise's values refer to the employees' evaluation of the significance of the enterprise's existence, business purpose and business purpose, and their pursuit of a holistic and alienated group consciousness, which is the same value criterion for all employees of the enterprise. Only on the basis of the same value criterion can the correct value goal of the enterprise be produced. Only with the correct value goal will there be the behavior of striving for the value goal, and the enterprise will have hope. Therefore, enterprise values determine the orientation of employees' behavior, which is related to the life and death of enterprises. Only paying attention to the values of the enterprise's own economic benefits will deviate from the socialist direction, which will not only harm the interests of the country and the people, but also affect the corporate image; If you only pay attention to the values of immediate interests, you will be eager for quick success and instant benefit, engage in short-term behavior, and make the enterprise lose its stamina and lead to extinction. Enterprise spirit Enterprise spirit refers to the spirit of enterprise members based on its own specific nature, task, purpose, requirements of the times and development direction, and carefully cultivated. The enterprise spirit should be reflected through the conscious practical activities of all employees in the enterprise. Therefore, it is the externalization of the concept consciousness and enterprising psychology of enterprise employees. Enterprise spirit is the core of enterprise culture and plays a dominant role in the whole enterprise culture. Enterprise spirit is based on values and driven by value goals, which plays a decisive role in enterprise management philosophy, management system, moral fashion, group consciousness and corporate image. It can be said that enterprise spirit is the soul of an enterprise. Enterprise spirit is usually expressed in some philosophical and concise language, which is convenient for employees to remember and always use to motivate themselves; It is also convenient for external publicity and easy to form an impression in people's minds, thus forming a distinctive corporate image in society. For example, the "one fire" spirit of Wangfujing Department Store is to illuminate and warm every heart with the light and heat of the building people, and its essence is to offer service; The spirit of "seeking truth from facts and forging ahead" in Xidan shopping mall embodies the value concept of seeking truth from facts as the core and the management style of being sincere and trustworthy and pioneering and forging ahead. Enterprise ethics Enterprise ethics refers to the sum of the behavioral norms that adjust the relationship between this enterprise and other enterprises, between enterprises and customers, and between employees within enterprises. From the perspective of ethical relations, it evaluates and regulates enterprises with moral categories such as good and evil, public and private, honor and disgrace, honesty and hypocrisy as standards. Unlike legal norms and institutional norms, corporate ethics is not so mandatory and binding, but it has a positive demonstration effect and strong appeal, and has the power of self-restraint when it is recognized and accepted by people. Therefore, it has wider adaptability and is an important means to restrain the behavior of enterprises and employees. The reason why China Time-honored Tongrentang Pharmacy has been prosperous for more than 3 years is that it has integrated the excellent traditional virtues of the Chinese nation into the production and operation process of enterprises, and formed a professional ethics with industry characteristics, namely, "helping the world to keep fit, striving for perfection, being unfaithful to children, and treating them equally." Group consciousness A group is an organization, and group consciousness refers to the collective concept of its members. Group consciousness is an important psychological factor in the formation of internal cohesion in enterprises. The formation of enterprise group consciousness makes every employee of the enterprise regard their work and behavior as an integral part of realizing enterprise goals, makes them feel proud of themselves as members of the enterprise, and has a sense of honor for the achievements of the enterprise, so as to regard the enterprise as the same body and ownership of their own interests. Therefore, they will work hard to achieve the goals of the enterprise and consciously overcome the behavior that is inconsistent with the goals of the enterprise. Understanding of Wanda corporate culture'

Wanda corporate culture system

I. Ideological system

1. Core concept

The core concept of Wanda corporate culture is "an international Wanda, a century-old enterprise". "International Wanda" means that the scale, management and culture of the enterprise reach the international level and become a world-class enterprise; "Centennial enterprise" refers to the enterprise's pursuit of everlasting foundation and long-term interests.

2. corporate mission

"* * * creates wealth and is a public welfare society".

3. Core values

The value of people is higher than the value of things, the value of enterprises is higher than the personal value of employees, and the social value is higher than the value of enterprises.

II. Institutional System

In order to ensure the inheritance, dissemination, implementation and execution of corporate culture, Wanda Group has specially set up a corporate culture center, and grass-roots companies are equipped with special corporate culture specialist to form a complete corporate culture system, which ensures that: there are plans at the beginning of the year and a summary at the end of the year; There is a budget for funds and an assessment for training.

III. Main Features

1. Dare to innovate

Dare to innovate is the primary feature of Wanda culture, that is, dare to try, dare to think and dare to do.

Wanda is the first enterprise in China to transform the old urban areas; Wanda is also the first real estate enterprise with cross-regional development in China; Wanda is the first real estate enterprise in China to transform into commercial real estate. Wanda is the first enterprise in China to invest in cultural industry on a large scale, and Wanda Cultural Industry Group has become the largest in China since its establishment.

2. Sticking to honesty

Sticking to honesty is the core feature of Wanda culture.

In 199, Dalian Minzheng Street Community developed by Wanda Group became the first residential community with excellent engineering quality in Northeast China. In 1996, Wanda took the lead in launching "three commitments" to protect consumers' interests among real estate enterprises in China; In 22, Wanda developed wanda plaza in Taiyuan Street in Shenyang. Due to the poor operating efficiency of some shops sold, Wanda decided to buy back all the shops sold in wanda plaza, Taiyuan Street, Shenyang, in order to protect the interests of consumers, and compensated the corresponding interest in addition to returning the purchase price. Wanda Shenyang's shop withdrawal caused great repercussions throughout the country and became a landmark event in the construction of national integrity culture.

3. Take the lead in environmental protection

Wanda Group is one of the earliest enterprises in China to promote energy-saving buildings.

All wanda plaza and five-star hotels of Wanda Group have reached the national star-rated energy-saving standards. Since the Ministry of Housing and Urban-Rural Development promulgated the green building design logo and implementation logo in 29, the vast majority of commercial projects that have obtained these two certifications are wanda plaza and five-star hotels, far ahead of other enterprises.

4. Caring for employees

Wanda regards employees as the core capital of the enterprise, and the development results first benefit employees, so that employees can grow their skills, raise their wages and increase their happiness index in Wanda. Wanda invests hundreds of millions of yuan in employee training every year and 7 million yuan in Langfang to establish a first-class Wanda College in China. Wanda requires all grass-roots companies to run their own staff canteens and provide employees with three meals a day free of charge. Wanda implements the system of excellent employees' vacation, and the outstanding employees of the group who are selected every year are reimbursed for their round-trip air tickets and stay in Wanda hotels for free.

5. Pay attention to charity

Since its establishment, Wanda has donated more than 3.7 billion yuan in cash to charity, making it one of the largest charitable enterprises in China. It is also the only enterprise that has won the "China Charity Award" seven times.

Wanda group also advocates the concept of public welfare for all, and all employees of the group become volunteers, and each person volunteers at least once a year.

6. Do your best

Wanda has a great vision, has extremely high requirements for work standards, and pursues "making all work a quality product". As long as Wanda enters the industry, it will be at least the first in China and the first in the world. Wanda is the world's largest cinema operator, the world's second-largest real estate enterprise and the world's largest five-star hotel owner.

7. Strong execution

Strong execution is a prominent feature of Wanda's corporate culture. One is to do what you say. The second is to get it. Wanda does the project first, then does it, first makes the planning and design, and then calculates the cost before deciding whether to invest. The project development process is controlled by planning module to ensure that the cost and cash flow of the whole project are within the scope of planning control. Third, rewards and punishments are clear. Wanda has a clear system of rewards and punishments. If the award is awarded, the punishment will be punished.

8. Carry forward the tradition

In 25, the group recommended the study of The Analects, and the whole group conducted a year of study, discussion and speech. Wanda has repeatedly hired famous etiquette experts to talk about civilized manners in enterprises and improve the overall quality of employees. Chairman Wang Jianlin of Wanda Group began to collect Chinese calligraphy and painting very early, and held an exhibition every year to support the development of outstanding painters.

IV. Rich carriers of Wanda culture

There are ten carriers of Wanda culture, which is called the "Ten Ones" project.

1. An all-media publicity platform. Including official website, monthly magazine, mobile newspaper, elevator video, mobile client, etc., it has formed a comprehensive, timely and effective corporate culture communication system.

2. One set of internal publications every year. Including Wanda Group's annual album, corporate social responsibility report, Wanda story, speech collection, etc.

3. A chairman's recommendation every year.