The same four words, in different permutations and combinations, have completely different meanings.

In "Shanghai Women's Picture Book", Luo Haiyan's company does copywriting propaganda for a real estate.

The slogan of one of my colleagues is: build a nest to attract phoenix, which is a good name, but it has not aroused strong response from customers.

At this time, the resourceful Luo Haiyan offered a set of alternatives: attracting phoenix to build a nest.

These two words seem to have similar meanings, but in fact they are quite different.

Building a nest to attract phoenix: As the name implies, it is to create a good environment to attract people to buy a house, but this slogan has no additional incentive effect, because people buy a house itself to settle down.

Luring a phoenix to build a nest is completely different. Phoenix represents talents, regardless of gender. She will promote the property where this senior person lives. As long as you buy this house, it means that you will have the youngest and most fashionable social circle, make the best friends, find lovers with the same values, and your children will grow up in an environment that keeps pace with the times.

Now, everyone is buying a house, regardless of gender, but it doesn't matter what kind of house they live in, what matters is who they live with. A house can't change a person's level, but the level of a group of people can change the environment.

The customer was very surprised when he heard the plan. The same words, different permutations and combinations will have amazing effects. Let's study together!