The first show of Taobao live broadcast in Sydney brought 665,438+0 billion. Will Will Zhang Dae be the next record-breaker?

Nowadays, short videos are flooding the Internet, and various new network celebrities emerge one after another. Under the leadership of these network celebrities, the amount of goods brought is amazing, which inevitably brings many unbalanced phenomena to the market. After the Sydney era, another Zhang Dayi appeared. With its high popularity and amazing commodity growth, visual inspection is likely to exceed the sales of Taobao's first live show in Sydney.

Fan effect. How much chemical reaction will happen when a red man with tens of millions of fans melts into the e-commerce live freight yard? On August 29th, the first live show of Redskins Sydney Taobao vividly explained this problem. That night, Sydney directly sold 270,000 Australian silk masks from South Korea and sold more than 5,000 beauty instruments at a unit price of 1.899 yuan. Taobao Live Xiaoer, who is used to watching big scenes, also said excitedly to Xiao Bangjun: "It's exploded, and it's going to explode again this time!" .

The power of online celebrities. At present, short video and live broadcast platforms have become important places for advertising in clothing, cosmetics, daily necessities, food and other industries, and some "network celebrities" active on these platforms have become "walking billboards", showing strong "carrying goods" ability. Many well-known "online celebrity", the shopping links of the same clothes can often get tens of thousands or even hundreds of thousands of views, and their ability to "bring goods" is amazing.

Zhang Dayi is also a popular online celebrity, and he is also very strong in bringing goods, so Zhang Dayi is likely to surpass it. In this live broadcast, Zhang Dayi went abroad wearing her own new products, during which she changed several sets of clothes and introduced the wearing of each set of clothes for fans. Although there are two sets of clothes in one episode, she doesn't care. She quickly "turned" her clothes in front of the camera and showed off that it was an "exclusive skill".

Handling goods may also affect the normal development of the market. Speculation not only increases the cost for ordinary fans to buy sneakers, but also causes many market problems. Piracy and fraud are becoming more and more serious, which also has a negative impact on the brand. Off-line crazy buying and online large-scale trading show the huge demand and potential of the footwear market, which has created the foundation of "speculating shoes". Speculative groups will buy trendy shoes, hoard them and sell them at high prices, which is also an emotional injury to loyal consumers.