How to Strengthen the Construction of Corporate Culture

On how to strengthen the construction of corporate culture (article source: Shanxi Workers Daily)

The development of an enterprise is inseparable from the unity of all employees, sharing weal and woe, and the corporate culture that allows employees to consciously strive for and contribute to it. Only when employees keep a high degree of consistency with the enterprise's goals in the process of struggle and have the same dedication concept of "rejuvenating the enterprise, rejuvenating the enterprise and shaming the enterprise" can we speed up the development of the enterprise and effectively enhance its core competitiveness. Therefore, striving to build an advanced corporate culture is an important means to realize the scientific, harmonious, healthy and rapid development of enterprises.

First of all, raising awareness is an important prerequisite for building corporate culture.

Practice has proved that corporate culture is not only an important content of cultural innovation, but also the most dynamic factor in economic development. Strengthening the construction of enterprise culture, on the one hand, grasps the foundation of developing advanced social productive forces, on the other hand, grasps the hub of developing advanced social culture, which is conducive to promoting the rapid development of social productive forces, improving the ideological and moral level and scientific and cultural quality of the whole society, and fundamentally serving the society and employees. If an enterprise has no soul, it will have no vitality, let alone competitiveness and combat effectiveness.

Second, strengthening learning is an important way to build corporate culture

In corporate culture, people are the most important factor. A person's ideological and political consciousness and moral concept play a decisive role in his words and deeds. Only by establishing a correct outlook on life, world outlook and values can we truly understand the great significance of corporate culture in practical work. To do this, an important way is to study. Through education, employees will have the moral concept of putting national interests first, and firmly establish the awareness of the overall situation, dedication, responsibility and cooperation. First, we should learn from model enterprises and regard them as potential competitors, so as to constantly surpass, improve and make progress. Second, persistently do a good job in theoretical study, highlight the construction of employees' professional ethics, and integrate ideas such as dedication, dedication, honesty and trustworthiness, unity and cooperation into employees' values. The third is to strengthen the business construction of employees, vigorously carry out on-the-job training and skill competition activities, actively encourage posts to become talents, and improve the scientific and cultural quality and business ability of employees. The fourth is to set an example of the enterprise, encourage employees to share the same fate with the things around them, and consciously be the owners of the enterprise. The fifth is to learn the significance of corporate culture construction, and take building excellent corporate culture and promoting the healthy development of enterprises as employees' independent behavior to stimulate employees' internal motivation.

Third, strengthening target education is an important means to build corporate culture.

Strengthen target education: First, strengthen enterprise development target education. It is necessary to clarify the situation and tasks faced by enterprises, explain the annual goals and existing problems of enterprises, further invigorate the spirit, and let every employee unify his thoughts and actions with the ideas of enterprise development. The second is to strengthen personal goal education. Through various forms of goal education, employees are encouraged to establish lofty life ideals and pursue goals. At the same time, pay attention to the decomposition of enterprise task indicators, make employees have pressure and direction in their work, enhance their sense of responsibility, mission and urgency, build a stage for employees to display their talents and realize their self-worth, stimulate their creative wisdom, effectively improve their own quality and enhance the value of life. Third, we should guide employees to organically combine personal goals with enterprise development goals. To achieve enterprise goals, it is necessary to have excellent corporate culture to unite people's hearts, make employees interdependent and promote each other, devote themselves to the development of enterprises with the belief of unity, cooperation and dedication, realize the value of life, and thus realize the common development of enterprises and employees.

Fourth, highlighting people-oriented management is an important way to build corporate culture.

People-oriented management is a systematic management mode of modern enterprises, and its basic focus is people-oriented, that is, relying on people, developing people's potential, respecting everyone, shaping high-quality employees and realizing people's all-round development. To emphasize people-oriented management, we should create a harmonious atmosphere inside and outside the enterprise, respect and understand employees, especially respect their labor. Second, through the forms of democratic management, such as making enterprise affairs public and holding workers' congresses, the channels for leaders to exchange ideas with workers are dredged, so that workers can have the right to know, make suggestions, supervise and inquire. The third is to do practical things and do good things for employees sincerely and solve specific difficulties and problems in their lives and work. Fourth, managers should pay attention to their own construction, set an example, consciously regulate their own behavior, play a good role of demonstration and example, and influence people and managers with their own ideas and behaviors. Fifth, enrich the cultural life of employees, and let employees realize that unity is strength through collective activities, such as competitions and parties. Unity can enlighten people's wisdom and promote the development of productive forces. Only by striving to create a relaxed and harmonious working environment can we stimulate people's vitality more effectively and the construction of corporate culture be more energetic.

5. Shaping corporate values is an important part of building corporate culture.

Enterprise values are a value orientation with enterprises as the main body, a value concept that guides most people in the enterprise to agree with each other, a value system composed of the needs of enterprises and employees, and the foundation, core and essence of enterprise culture. Enterprise values are also the basic code of conduct that enterprises admire and believe in in the process of pursuing commercial success. Enterprise innovation and cultural characteristics are based on this; The basic choice and code of conduct of enterprises are adjusted and changed based on this axis; The survival and development of enterprises are based on this. The shaping of enterprise values can be carried out from two aspects: leaders and employees. In terms of leaders, firstly, enterprise leaders must make employees actively support and participate in the construction of corporate culture and create a unique corporate culture through their own advocacy and demonstration. The second is to cultivate employees' enterprise consciousness, that is, employees' knowledge and understanding of enterprise values, including their understanding of the nature and characteristics of enterprises and their sense of responsibility for the survival, development and rise and fall of enterprises. Third, strive to create a good internal environment for enterprises and optimize the employment environment, cooperation environment and competition environment. Create an atmosphere of knowledge sharing and harmonious coexistence among employees; Provide training opportunities for employees, and cultivate them into outstanding employees who not only believe in the core values of the enterprise, but also have excellent performance in practical work; Establish a reward system consistent with the core values of the enterprise and strictly implement it.

Corporate culture is a powerful guarantee to realize the sustainable development goal of enterprises. The fundamental purpose of building corporate culture is to activate productivity with the power of culture, enhance cohesion, execution and creativity, and then enhance the core competitiveness of enterprises. "Humans are great because of dreams, and enterprises thrive because of culture." A successful enterprise must devote itself to the construction of corporate culture and do everything possible to improve its core competitiveness in order to occupy a place in the fierce market competition and achieve comprehensive, rapid and sustainable development. (Author: Hexi Coal Mine of Shanxi Coking Coal Fenxi Mining Group Company)?

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