Sand table simulation training program for enterprise management

Sand table simulation training program for enterprise management

Introduction: Although it is a virtual post in the sand table simulation of enterprise management, it is also the most authoritative one among many virtual posts. Although this position will shoulder more responsibilities and challenges than other members, I still like it as always. The following is the training report of sand table simulation project I brought you, hoping to help you.

First, the purpose of training

In the simulated enterprise environment, make students: 1. Understand the basic elements of enterprise management. 2. Master the basic logic of enterprise management. 3. Master the basic methods of enterprise management. 4. Learn to analyze business data.

5. Understand the value of teamwork. 6. Experience business risks. 7. Feel the business philosophy.

Second, the training process and tasks

Three. Operation and requirements

3. Write business plan (business plan template) (1), project enterprise summary 1) and investment arrangement.

2), the basic situation of enterprises

Other information or data that need to be highlighted (the following can be repeated, and this summary will be regarded as the project summary by investors) (2) Business description.

1), enterprise purpose (about 200 words) 2), main development strategic objectives and stage objectives.

3) Technical uniqueness of the project (please compare with similar technologies) (3) Products and services.

1), introduce the products or services of the enterprise and their value to customers. 2) Haven't the same products appeared in the market yet? Why? 3), the source of profit and the business model of sustainable profit (4), risk

Risks faced by enterprises and countermeasures (5), marketing

Introduce the market, marketing strategy, competitive environment, competitive advantages and disadvantages (6), management team.

1), listing key people (including founders, directors, managers, key employees, etc.). ) companies.

4) Key positions without suitable candidates? 5) What are the strengths and weaknesses of the management team? 6), talent strategy and incentive system? (7), financial forecast 1), investment required to complete R&D? 2) What investment is needed to make ends meet? 3) Break-even time? 4) Total amount of venture capital to be introduced?

5) Current monthly income

6), the current monthly expenditure

7) Investment and income (if the enterprise has been established, please attach the corresponding financial statements of the current financial year) Unit: 10,000 yuan.

8) Bank 9) Briefly describe the amount of venture capital, exit strategy, expected return amount and timetable during this period? (8) Capital structure

1), target capital structure table

2) Description of capital structure after liquidity is in place.

3) Please explain what kind of investors you are looking for? (Including investors' understanding of the industry, financial and management support, etc. (9), others

1), please explain why investors should invest in your enterprise instead of other enterprises. 2) What do you think is the key factor of enterprise success?

3) Is there anything else to introduce about enterprises and products? Are there manuals, articles, pictures, user feedback and other relevant verification materials about the enterprise or product?

Tip:

Make sure that in your business plan, you have answered the following questions as much as possible: What kind of business experience does your management team have? Are there any successful members in your management team? What is the motivation of each management member? How did your company and products enter the industry?

What are the key factors for the success of your industry? How do you judge the total sales and growth rate of the industry? What is the industry change that has the greatest impact on your company's profit? What is the difference between your company and other companies? Why does your company have high growth potential? Why did your project succeed? What is your expected product life cycle? What makes your company and products unique?

Why does your company succeed when it has to compete with bigger companies? Who are your competitors?

What advantages do you have compared with your competitors?

How do you compete with your competitors in terms of price, performance, service and quality? Do you have any substitutes for your products?

? According to your estimation, how will your competitors react to your company? If you plan to gain market share, how will you act? What is the most critical factor in your marketing plan? How will your advertising plan affect the sales of your products?

When your product/service matures, how will your marketing strategy change? What are the statistical characteristics of your customer base? What do you think is the bottleneck of the company's development Who is your supplier? How long have they been doing business? Where does the labor supply of your company come from? What exit methods are available for investors to choose?

5. Write a summary (1) group summary.

(If it is not enough, please attach another page.)

(2) Personal summary

Requirements: write in combination with your role in the simulated enterprise. Not less than 3000 words.

Personal summary report on sand table training of enterprise management

Before the formal exam, we had a two-week sand table training. I am the chief financial officer of the group. Because of our first contact with the sand table, we don't know much about it, but we are interested in it. First of all, I know how to participate in enterprise affairs as a financial officer, how to keep accounts and make budgets. Because the situation of our group is more complicated, we have to buy a factory and get a loan. This gives me a chance to know how to keep accounts in various situations. In addition, I learned that the preparation of the financial budget is not a matter for the CFO alone. It needs the expense data reported by the marketing director, the production expense data reported by the production director and me.

Only by calculating the data of financial expenses and other expenses themselves can the company operate well. Secondly, I understand the importance of capital to enterprises. In the past, I only saw the importance of funds to an enterprise in books, but I didn't personally realize how important it was.

In the first year, we spent 5% on advertising. Due to our own inexperience, other groups spent a lot of money on advertising. We failed to get a good bill. The products of P 1 are due to storage. This year, we also developed and passed the ISO qualification certification. I sold a manual production line and bought a fully automatic P2 production line. At the end of the first year, our group got 72 points and 40 rights. Ranked in the school group is ok. This makes us more confident.

The following year, we decided to buy another fully automatic P2 and increase the investment in P 1. But we don't seem to control the cost well. Long-term loans still have annual interest. In a crisis, in desperation, we can only maintain capital turnover at a discount. Fortunately, with the concerted efforts of Qi Xin, we finally made a small profit, and we were all very excited.

In the third year, due to the cash loan of 40 million yuan, we decided to intensify the development of P3 in order to monopolize the P3 market in the fourth year.

In the fourth year, the Group basically gave up P 1 to fully produce P2P3 and occupied P3 in the Asian market and regional market. But the shortage of funds makes us unable to keep up with the development of market demand. So we still adapt to the order according to the production capacity.

In the fifth year, due to inaccurate production forecast, the Group missed a P3 order. Although it didn't lose much, it hardly exerted due pressure on other groups. Finally, we finished the production task and got a lot of cash.

In the sixth year, I bought a production line and a factory building and made full use of the funds. In the sand table training, I served as the chief financial officer. This is a challenging role. If you want to play it well, you must first have some financial knowledge. So I learned about its working nature through the internet and other channels. It is difficult to define the scope of the CFO's work. He is the right-hand man of the CEO. He fights side by side with the CEO in daily business, supervises the operation of the enterprise in time, and gives the enterprise a reasonable suggestion when necessary. Looking back on the training process, I deeply felt the relevance between CFO and the enterprise, and summarized and refined the operation of the enterprise while understanding the financial data. From a professional point of view, if you want to be an excellent CFO, you need to have extremely solid theoretical knowledge and reserves, and be extremely sensitive to the classification and summary of various data. Be decisive and don't make mistakes. After all, even a little data calculation error will have a great influence on the final calculation result. Is it over? 6? Management. We still feel unfinished, looking at the experience on the desktop? 6? After years of hard work, we are suddenly a little reluctant to give up, and we are very grateful to have this opportunity to learn. I learned a lot from this training.

Appendix 1, Enterprise Management Rules

Market rules

In this rule, we subdivide the following two types of rules, namely market segmentation and market development, marketing activities and sales contracts.

(1) market segmentation and market development 1) market segmentation

The so-called market segmentation is to divide the market into buyers with different needs, personalities or behaviors, and adopt separate products or marketing strategies for each buyer group.

Market segmentation has become a brand strategy widely adopted by mature domestic marketing enterprises. However, many manufacturers did not pay enough attention to this when promoting their products. In the modern era of escalating competition, it is impossible for any enterprise to gain the whole market, or at least attract all buyers in the same way, because there are too many and scattered consumers, their needs and buying habits are not the same, and similar products are sharing the cake in the market, so every enterprise must find a cake that suits it best. Only by determining their own market segments according to market demand, competitors' disadvantages and their own advantages can brands at a competitive disadvantage find their own foothold and achieve long-term development.

Here we divide the market into local market, regional market, domestic market, Asian market and international market by region and product category. Each region is divided into P 1 market, P2 market, P3 market and P4 market. We can think of it as TV, mobile phone and other products. Is P 1 a black-and-white and P2 color TV? Regional market, domestic market, Asian market and international market all need us to explore.

2) Market development

Before entering a certain market, it needs certain funds and time to expand the market, such as market research, recruitment and other activities. Due to the different geographical location and scope of each market, the time and capital investment required to develop different markets are also different, and the market development is not completed, so enterprises cannot engage in sales activities in this market.

Table 1 gives the rules related to market development:

Table 1 Time required for market development, capital investment and development rules

(2) Marketing Activities and Order Winning 1) Marketing Activities

China has entered an important turning point in economic development and a market transition period. With its huge market share and huge consumer groups, foreign enterprises keep pouring in, which makes China enterprises face the baptism of internal and external double wars. The further intensification of competition will inevitably force enterprises to completely change into a customer-oriented sales model.

The marketing activities of this simulated enterprise are mainly reflected in two aspects: market analysis and advertising investment.

2) Order ① Order Card

Order cards are used to simulate the market of enterprises, including local market, regional market, domestic market and international market. The card contains quantitative data of the products needed in each market. In the sand table activity, all orders for different market segments in six to eight years should be prepared, as shown in figure 1.

Figure 1 order card

Description:

Orders for this course are expressed in the form of order cards. The order card consists of market, product name, product quantity, unit price, total order value, account period and special requirements.

Marked? Urgent? Order cards marked with ""are required to be delivered in the first quarter of each year. If the delivery is delayed, 25% (rounded off) of the total order amount will be deducted as a penalty: ordinary order cards can be delivered in any quarter of the year. If the goods cannot be delivered this year due to insufficient production capacity or other reasons, 25% (rounded off) of the total order amount will be deducted as a fine.

The account period on the order card represents the payment method of the loan when the customer receives the goods. If it is 0 account period, it will be paid in cash. If it is four accounting periods, it will take four quarters to pay for the customer. If there is a mark on the order card? IS09000？ Or? IS0 14000？ Then the production unit must obtain the corresponding certification in order to get this order.

② Strive for orders.

On the basis of fully analyzing the market (based on the product market forecast chart), you can put advertisements in different markets and products, and you will have a chance to win orders by placing advertisements. In principle, the more you spend on advertising, the better your chances of getting the bill. At the sales meeting at the beginning of each year, the advertising investment of the comprehensive enterprise (each group fills in the advertising investment form and form)

2), market demand is the competitive situation between enterprises and other factors, according to the prescribed procedures to receive orders. When customers order according to the market, the menu order is as follows:

Enterprises choose orders in turn according to the advertising investment of a single product in each market. If the advertising investment of this product in this market is the same, compare the sum of the total advertising investment of this product in all markets: if all advertising investment of a single product is the same, compare the total advertising investment of all products and all markets; if all products and all markets have the same total advertising investment, select the menu according to who submitted the advertising plan first. However, market orders will be affected by random events. Due to social, economic, government, natural disasters and other emergencies, it will affect the relationship between supply and demand of products, thus increasing the contingency of orders. Always pay attention to the reminder of system accidents. The probability of random events is determined by the parameter setting of the teacher guidance platform.

note:

At least 1M is invested in each product in each market before you have the opportunity to choose the menu.

No matter how much you spend on advertising, you can only choose the order of 1 at a time and wait for the next menu opportunity. The number of products in each market is limited, and it is not necessary to rely on advertising to get orders. ? Can you analyze it clearly? Market forecast? And then what? Business spy? A competent expert must have an advantage. Note: At the beginning of each year, on the basis of fully participating in the market forecast chart, each group fills in the annual advertising investment according to different markets and products. The blank box in the table indicates the advertising cost that the product can be put into the market, and the shaded part is not allowed to be put into it; Add up the advertising expenses of all products in each market and get the total expenses paid by each group in this market. The total amount on all order cards in each group is accumulated in the total single amount, and the cost is accumulated in the total cost.

Table 2 is the advertising investment table used in this course (Grade One and Grade Two).

? Enterprise operation rules

(1) Workshop sales lease

There are three kinds of workshops on the surface of sand table: A, B and C. Workshop A can accommodate four production lines, workshop B can accommodate three production lines, and workshop C can accommodate 1 production line, which is used to simulate the manufacturing environment of an enterprise, as shown in Figure 2.

Figure 2

Table 3 shows the price and scale of factory transactions and leases.

Table 3 explains:

In this training, factory buildings are not depreciated by default. The factory can be used at any time, and we will decide whether to buy it at the end of the year. If you decide to buy, pay the corresponding cash and put the paid cash into the ex-factory value area; If you decide not to buy, you must pay the rent, no matter when the factory starts to use. As long as you don't buy a factory at the end of the year, you must pay the rent for the whole year. The factory can sell at the purchase value at any time and get the cash equivalent to the purchase value.

(2) Purchase, adjustment and maintenance of production line

Production line mainly refers to the production equipment in the factory building. Equipment is an important material and technical foundation of modern enterprise production and an important part of enterprise fixed assets. The equipment of this course mainly includes: manual production line, semi-automatic production line, full-automatic production line and flexible production line. Different production lines have different production efficiency and flexibility.

Figures 3 and 4 are the production lines used in this course and the comparison of production efficiency and flexibility between them.

Figure 3

Ling Huo

Figure 4

Table 4 shows the prices and related descriptions of production line transactions.

(3) Product technical input and qualification certification

1) Product technical input

Product research and development needs at least 6 cycles, and only a certain amount of money can be invested in each cycle, which cannot accelerate research and development;

The processing and production of this product can only be carried out after the completion of R&D. Without R&D, production can't be started (but materials can be prepared in advance):

All products can be developed at the same time, or some products can be selected for research and development; You can stop investing in product technology at any time, but you can't get back the money you paid; If you want to continue research and development after stopping research and development for a certain period of time, you can increase investment on the basis of previous research and development; Table 5 is a description of product development:

Table 5 Time spent on product R&D and R&D expenses 2) Qualification.

Choose whether to pass ISO900 or ISO 14000 certification. You can authenticate both or one of them. Certification takes more than one year. You can stop investing in certification at any time, but the money you paid can't be recovered. A certification, only after completing all the investment, is qualified for certification.

Table 6 is the product certification related instructions:

Table 6 Time and cost required for product certification

(4) product processing

After the product development is completed, it can be produced by order. Different raw materials are needed to produce different products. The raw materials and quantities used in various products are shown in Figure 5.

Figure 5 BOM structure of series products

Each production line can only have one product online at a time. When the product goes online, it needs to pay the processing fee. Different production lines have different production efficiencies, but they also need to pay different processing fees. Table 7

Table 7

Every time you update production to complete the warehousing task, the products in production on each production line will be moved to the finished goods warehouse in an accounting period, and the WIP on each production line will advance one grid on the disk. If WIP is in the last grid of the production line, the product will go offline directly and put into the finished product warehouse, indicating that the product processing is completed.

(5) Raw material ordering and result warehousing operation

The procurement of raw materials involves signing a procurement contract and picking materials according to the contract. Pay attention to the procurement lead time when signing the procurement contract. Raw materials for R 1, R2, R3 and R4 need a quarter of the lead time. After the goods arrive at the enterprise, they must be received in full according to the order, and the raw material expenses shall be paid or included in the accounts payable according to the regulations. On the way, the goods may be affected by unexpected circumstances, resulting in delays. The delay rate is determined by the parameter setting of the teacher guidance platform.

Table 8 of Purchasing Raw Materials and Accounting Period Settings

(6) Financing Mode Enterprises can't do any activities without funds. In the business simulation course, the enterprise has not been listed, and its financing channels can only be bank loans, private financing and accounts receivable discount. The following compares several financing methods in Table 9.

Short-term loans and private financing have the opportunity to decide whether to lend at the beginning of each quarter.

Long-term loans will have the opportunity to decide whether to lend at the end of each year.

The loan must be repaid at maturity. If it is within the loan amount, the loan can be renewed, otherwise it must be paid in cash.

Table 9 Financing Methods and Expenses of Enterprises

Tip:

20M is the basic lending unit for long-term loans, short-term loans and private financing. The longest term of long-term loans is 6 years, and the term of short-term loans and private financing is 1 year. If the loan is less than one year, the interest shall be calculated as one year. After the loan expires, the return of accounts receivable can be discounted at any time, and the amount must be a multiple of 7, regardless of the account period of accounts receivable. Pay the discount fee of 1M for every 7M accounts receivable, and put the remaining 6M into the cash bank.

Description:

The investment cost, installation time and production cycle of various production lines are different. The production cycle of manual production line is 3Q, that is, only one product can be produced in one year; Semi-automatic and fully automatic production lines and flexible production lines can produce two products, four products and four products respectively every year. When investing in the production line, the cash paid shall be paid by installment according to the installation cycle: the cash paid by the production line shall be paid by

According to the installation cycle (paid cash/installation cycle), pay cash once every installation cycle until the installation is completed; After the installation is completed, all the funds for purchasing this production line will be invested in the equipment value area, forming the fixed assets of the enterprise for future depreciation (note: don't give the cash for purchasing the production line to the instructor or others). ?

? Don't continue to invest in the production line every year according to the installation cycle. In the case of shortage of funds, the investment in the production line can be stopped, but the investment already paid can not be recovered. If you want to continue to invest in the production line after stopping the development for a period of time, you can continue to invest on the basis of the previous investment.

The production line can only start processing products in the second quarter after all investment is installed, and a production line can only process one product at the same time. After processing one product, if you want to process other products, both semi-automatic production line and automatic production line need to be replaced. The change cycles are 1Q and 2Q respectively, which means that production must be stopped for 1 and two quarters before other products can be processed, and other products can be produced after the change is completed. Replacing the production line requires a corresponding replacement fee.

The factory building is not depreciated, and the production line is depreciated according to the declining balance method of each production line, and the newly installed production line is not depreciated in the current year. Depreciation = equipment value of a single production line /3 rounded down. When the equipment value drops to 3M, it will be depreciated 1M every year. Clean up fixed assets when the production line is sold. All production equipment needs to pay the equipment maintenance fee at the end of the year when it starts to produce products. The maintenance fee for each production is 1M/ year. The production line can be sold when there is no product processing; If the depreciation of the equipment value area is less than the selling residual value, the difference will be recorded as extra income; However, if there is a surplus after depreciation in the equipment value area, the difference will be cleared with fixed assets and additional expenses will be recorded.

2, the national college students business management sandbox simulation competition rules.

Matters needing attention in competition scoring:

1. In order to ensure the fairness of the sand table simulation competition, additional shareholder investment is not allowed during the competition, and it is bankrupt and quits the competition.

2. During the competition, the advertising time is limited to 65,438+00 minutes, and the advertising opportunity will be lost beyond the time; The total operation time of the whole year is limited to 40 minutes, and every time it exceeds 1 minute, 10 points will be deducted.

3. Six sets of Game model software will be used in college simulation training, and 12 sets of Game model software will be used in provincial and national competitions.

4. The result of the competition is based on the calculation result of ITMC enterprise management sand table simulation software.

All participating organizations must strictly abide by the rules of the competition, and the organizing Committee of this competition has the right to modify and interpret the rules of the competition.

Remarks:

1. All assignments, whether group or individual, must be submitted in electronic and printed form.

2, the class unified design homework cover, title with No.4, small content with No.4 font, headline, all fonts with Song Ti.

3, according to the group collective work before, personal summary in the order of binding.

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