Contents of the "I Love Chinese" handwritten newspaper

Take a leave for your heart

For a long time, I couldn’t find myself. The daily gyro-like operation has thrown away some of the confidence and comfort of being the pioneer of the new curriculum. Get up early in the morning, wash up, have breakfast in a hurry, drive straight to the campus, and the day's work begins. Guiding morning reading, morning exercises, attending classes, correcting homework, preparing lessons, attending classes, correcting homework, educating children, handling school official documents... A series of tasks are waiting for you to think carefully, and no slack is allowed. This cycle repeats from Monday to Friday, and even if I have new study and work tasks on Saturday and Sunday, I still love you and will not discuss it... So a sad song sounded in my heart, I have no time, who should I live for? ...

I often think that there are always so few young and carefree days, and being "famous" in advance makes me unable to see my true colors. Because under the aura of five colors, there is either responsibility or a heavy burden. The simple expressions in the past can no longer explain your depth, and the pure understanding can no longer prove your strength. Even though there are thousands of words in my heart, they are obscure and incomprehensible in my writing. There are countless summaries, reports, and papers written from time to time, but none of them can arouse the true and exciting feelings in your heart. "Looking up is only as high as the sky", I feel more and more inferior to myself. The soul is not refreshed but heavy after being baptized again and again. I can't fly or land.

I flipped through the book "Defending Childhood" by Teacher Wenzhi and Teacher Shaomin, and my eyes opened up again. This time the inspiration seemed so realistic. The sacred educational utopia only allows us pioneers to have a clear state of mind. The pace of June is always so hurried, so I wanted to give myself a holiday, but the final review came quietly again.

Review 1: Class "Happy Dictionary"

"Excuse me, where is the best spring in the world? Can you introduce it?" "Baotu Spring in Jinan "..." "Congratulations on getting the answer right!" "Haha..." A long-lost joy came from the classroom. This is the first lesson of happy review that I have hesitated to adopt for a long time. The children's mood is on holiday amid the laughter, applause, and cheers, and I naturally feel this happiness. This afternoon's review or recitation, or analysis, or guessing, or writing, or cooperation, or evaluation, was lively and real. The child's face showed inner joy, and the tired look in the past disappeared. Before get out of class ended, the usually naughty classmate Xiaochuan suddenly stood up and scratched the back of his head, "Teacher Zeng, the review started today, why don't you review it yet?" "Oh, this is review!" "Don't you find this interesting? "It's great to have class like this!" "Don't waste time, the teacher will give you more questions!"... Spontaneous communication emerged at the right time, and the children's wisdom was colliding and their hearts were communicating. I smile without judgment because any explanation at this point would be lame. Einstein said that we should give knowledge to children like a gift. In this way, they come to receive gifts every day instead of carrying heavy bags. Can they not be happy? The same joy accompanied me out of the classroom with a bright smile. The teacher who was reviewing on the same day dragged his tired body and asked, "You have been standing for a long time, you are not tired, and you still have a smile on your face? By the way, what happened to your class today? The whole class was so excited..." I nodded happily: "My children and I took a vacation together and had fun all morning." "What? Did you finish the review?" "The success of the review is when the child learns easily and comfortably"... On this day, I finally let my mood take a vacation and maintained I put on a bright smile and gave myself an excellent psychological suggestion, which invisibly increased a lot of appeal, and my good mood began to stay with me.

The beginning of the Chinese handwritten newspaper

Chinese has the widest coverage, ranging from astronomy, time and space, to geography and humanities, overlooking all living beings, and encompassing everything in the world.

Taste deeply the true feelings of the world, compose hymns of love and beauty in the music of Chinese language; realize the true meaning of life, shine the light of reason under the wonderful writing of Chinese language; experience all kinds of social changes, laugh and curse in the books of Chinese language ; The joy of wandering in nature shows the wonders of Zhong Ling Yuxiu in the paradise of Chinese language.

Go into Chinese Language and feel the edifying charm of the classic culture. The warm humanistic care of Chinese Language is waiting for you;

Go into Chinese Language and touch the joy and sadness of every bar friend’s heart. Chinese Language A unique perspective is waiting for you;

As you enter the Chinese language, the bookish atmosphere and sincere concern will impact your thoughts and hearts. The Chinese language condenses thousands of years of cultural accumulation and intoxicates you.

After walking a long way, there was a blur of clouds and smoke behind me.

Appreciate the language, look for the passing years, release the beating heart, clear the clouds and mist to see the sun and the moon, and imagine an unprecedented lofty realm. The greetings and care melt away your troubles and sorrows, and the accumulation and memory of you make a qualitative leap.

---------------Choose a few sentences to write

As for the origin of Chinese characters, there are various sayings in ancient Chinese literature, such as "Knot" "Rope", "Bagua", "Picture", "Book Deed", etc. Ancient books also generally record the legend of the creation of characters by Cangjie, the historian of the Yellow Emperor. Modern scholars believe that a systematic writing tool cannot be completely created by one person. If Cangjie does exist, he should be the organizer or promulgator of writing.

In recent decades, the Chinese archaeological community has released a series of unearthed materials that are earlier than the oracle bone inscriptions of the Yin Ruins and related to the origin of Chinese characters. These materials mainly refer to the engraved or painted symbols that appeared on pottery in the late primitive society and early historical society. They also include a small amount of symbols engraved on oracle bones, jades, stone tools, etc. It can be said that they all provide new basis for explaining the origin of Chinese characters.

By systematically examining and comparing the engraved symbols on pottery shards unearthed from more than 100 sites of 19 archaeological cultures across China, Wang Yunzhi, a doctoral supervisor at Zhengzhou University, believes that the earliest engraved symbols in China are Appeared at the Jiahu site in Wuyang, Henan, it has a history of more than 8,000 years.

Idiom Story

Once upon a time there was a chess expert named Qiu, and his chess skills were very superb.

Qiu had two students who were learning to play chess with him. One of the students was very attentive and focused on studying with the teacher. The other one is not like this. He thinks that learning to play chess is easy and there is no need to take it seriously. When the teacher was explaining, although he was sitting there with his eyes looking at the chess pieces, he was thinking in his heart: "It would be great if I could shoot a swan goose in the wild and have a delicious meal." Because he was always thinking and absent-minded. I didn't listen to the teacher's explanation at all.

As a result, although the two students were taught by the same famous teacher, one made rapid progress and became a famous chess player, while the other did not learn any skills.

Articles welcoming the 2008 Olympic Games

I don’t know how many years have passed, but the flame of the Olympic Games has finally been passed on to the children of China.

I don’t know how many years have passed,

The long-awaited wish is about to be realized gloriously!

The prosperous capital has witnessed the changes in the history of our struggle.

Faster! higher! Stronger!

The athletes practiced their agile movements over and over again.

Let’s fight in the hot land of the Olympic Games,

The Olympic spirit will always be in our hearts!

——Advertising slogan for promoting Crown brand cigarettes

[Appreciation] Cigarettes are poisonous and smoking is harmful to the human body. Therefore, smoking should not be promoted and should be banned. However, cigarettes are also a product and must be promoted. . How to solve this contradiction? The advertising slogan of Crown brand cigarettes is extremely clever. The advertisement only has 12 words, but is rich in content. It not only promotes the theme of no smoking, but also achieves the effect of promoting and praising Crown cigarettes. On the one hand, it is the active promotion. All cigarettes including Crown brand are banned, and the attitude is firm; on the other hand, it is the active promotion. Although Crown cigarettes are also banned, they are different after all. If you want to smoke The word is a crown, giving people great temptation. These two aspects are harmoniously unified in a short sentence.

——Techniques for Attracting Public Attention

There is a restaurant abroad. A large wine barrel is placed in front of the door, and it is eye-catchingly written: "No peeking!" But there is no such thing. There is no obstruction, and pedestrians passing by can't help but stop to take a look inside the barrel out of curiosity. Unexpectedly, there was another note inside, which said: "My store has a unique, clear and fragrant draft beer for five yuan a cup. Please enjoy." The sentence "No peeking" attracted everyone's attention.

Today's advertisers generally feel that the most critical and difficult issue is how to reach the people they are trying to influence. Psychologists have compared information spread by teachers to information spread by advertisers. He believes that although teachers may not necessarily make students accept his point of view, he can ensure that students can hear his point of view because students must attend class; and an advertiser has to spend a lot of money and rack his brains to achieve the same effect. .

He must choose a certain communication medium, such as television. He must find a program that everyone loves to watch, and ensure that people do not leave their seats or change channels when advertising. Even if he succeeds in all this, he will only reach a small percentage of the desired audience - if he chooses the most popular program on television, he will only reach 30% of the television viewing population. Only 25% of the readers of ordinary newspaper editorials read it, not to mention that this is not possible under normal circumstances. The contact between advertising and the audience is a low-level contact.

An important reason for this low-level contact is that the audience has a mentality of avoiding advertising. Not only will they naturally develop a kind of resistance to resist the advertisement after hearing (seeing) the advertisement, but at the moment they hear (see) the advertisement, they will also adopt an avoidant attitude, turning a deaf ear or looking away. This phenomenon has been explained in psychology. People do not pay attention to everything in the outside world. When the information about external things reaches people's information-receiving organs, it cannot be received unimpeded. People always selectively receive the part of the information they want to receive, and adopt a kind of rejection for the information they do not want to receive. Attitudes and advertising are often among the messages that people reject. Therefore, if you want to win the advertising campaign, the first battle is to attract the attention of the audience, let them hear (see) the advertisement, and pay attention to the content of the advertisement. Only when this step is achieved can the following be achieved. The possibility of success in the second and third steps.

"Do you want to get rid of bad breath? Please use West Lake toothpaste!" (Toothpaste advertisement)

"Are you tired from work? Please drink a cup of tea to wake up and refresh yourself. !" (Tea Advertisement)

"Would you like to overlook the spectacular view across the ocean? Please take the Boeing 707 from Shanghai to Tokyo!" (Shanghai Civil Aviation Administration Advertisement)

National First of its kind, high quality;

Bright color and strong dyeing power.

(Black and shiny shoe polish advertisement)

Rich fragrance and mellow taste;

Drink it all year round to prolong your life.

(Jiangxi Green Tea Advertisement)

Everyone is happy when a family has a triumphant song.

(Shanghai Kaige TV commercial)

If you want to get rid of dental disease, please use grass coral.

(Nanchang Cao Coral Toothpaste Advertisement)

The above four examples all use rhyme to emphasize the characteristics, brand, and functions of the product, making it unforgettable.

You should like this cigarette.

(Winston cigarette advertisement)

It is true that toothpaste itself has a good antiseptic effect.

(Christ toothpaste advertisement)

1. Deposit a drop of water today and own the Pacific Ocean tomorrow. (Pacific Insurance Company)

2. Present and past Legends, ancient and modern. (Advertisement of Hubei Modern and Ancient Legends Magazine)

3. If you don’t manage your finances, your finances will ignore you. (Shanghai Century Publishing Group’s Financial Management Weekly)

A well-known wrong advertising slogan

"China Life, you keep your word" is a well-known advertising slogan of China Life Insurance Company. People have become accustomed to it for many years. As everyone knows, this advertising slogan has a big linguistic problem. "One word and nine tripods" comes from "Historical Records? Biography of Pingyuan Lord Yu Qing". The original text is "Mr. Mao (Mao Sui) once arrived in Chu and made Zhao more important than Jiuding Da Lu", which means "one word is worth nine tripods". , describes a sentence that has a great effect, that is, speaking with authority.

It is obviously inappropriate to use this idiom here

"Chinese in Life" 1. It was not a typo on purpose (the words in quotation marks are typos)

1. At the entrance of the hotel: "Copy" Rice

2. At the entrance of a car repair shop: tire repair "flush"

3. At the entrance of a retail store: "Sold separately"

4. At the entrance of a furniture store : home "all"

5. The entrance of the decoration store: decoration "huang"

6. Lost property advertisement: the "enlightenment" of the lost property

7. The entrance of the installation company : "Press" to install

8. At the entrance of the car wash shop: Wash the car with "wax"

9. At the entrance of the hotel: "He" rice

10. Fruit shop Door: "Bo" radish

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "扦" seat

13. Sporting goods Store sign: "Lan" ball

14. Fast food restaurant entrance: "Daibao"

15. Farmer's market sign: "Tomato"

16 , Parking lot sign: "Ding" car charges

17. Strict crackdown propaganda slogan: "Severe" crackdown

18. An airport banner: "Young"

< p>19. A certain traffic slogan: Overloading and overloading are "almost" harmful

20. A certain canteen's menu: Fish "Garden"

2. Deliberately written incorrectly (quotation marks Typos in the middle)

1. Drug advertisements: "cough" without delay

2. Mountain bike advertisements: "riding" is endless fun

3. Supplement advertisements : "Turtle" is safe and sound

4. Glasses advertisement: A "brightness" is astonishing

5. Mosquito repellent advertisement: No "mosquitoes" silently

6 , Scotch tape advertising: There is no substitute for "tape"

7. Internet cafe advertising: Love is deep when the "Internet" is there

8. Piano advertising: "Piano" has a special liking, and the first sight Bell "Qin"

9. Water heater advertisement: "bath" as you like

10. Air conditioner advertisement: no "sweat" in life

11. Clothing store advertisement : "Clothes and hats" are used to select people

12. A certain laundry advertisement: "Clothes and clothes" are not given up

13. A certain real estate company's advertisement: Thousands of "rooms" are prepared

14. A certain cake advertisement: "cake" rises step by step

15. Stomach medicine advertisement: one "no" reaches "stomach"

16. Horse racing advertisement: Le In "ride"

17. Electric iron advertisement: Bai "Yi" Bai Shun

18. Fast food restaurant advertisement: "Burning" is better

19 , washing machine advertisement: "leisure" wife and good mother

20. hat company advertisement: choosing people with "hat"

21. stone disease treatment advertisement: big "stone" turns into small, small "Stone" has turned into stone

22. Printer advertising: a hundred stories are worth one "click"

23. Paint advertising: lustful paint

24. Refrigerator advertising ： Refrigeration Fresh

25. Hemorrhoids medicine advertisement: No need to worry if you have hemorrhoids

26. Garden apartment advertisement: Stay safe with your apartment

27. Dancing machine Advertisement: Dance after smelling the "machine"

28. Seafood Advertisement: Take the "fresh" step forward

29. Dental Clinic Advertisement: "Quickly Treat" Population

30 , Gift shop advertising: "Rites" are of course

The furniture store labeled the advertisement as "furniture"

One restaurant's signboard said "Thirteen is too full"

A real estate advertisement's "Buried Riches on All Sides" is very conspicuous

Pharmaceutical merchants put out advertising slogans with homophonic meanings such as "Don't stay under the spot"

The word "stop" It is written as "仃", fast food is written as the upper left part of the word "dinner", eggs are written as "Chicken Dan", and various beers are written as "various beers"

--Top 10 failed advertising slogans in China in 2002

1. The man whose Qi brand suits make women's hearts beat

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you are infecting the mites Got a daughter

4. The beautiful girl of heaven smiles at the calm situation

5. When hair falls in love with fertilizer, it is unexpected.

6. Dano day and night Your new choice

7. Jordan Chan's Red Star Erke Shoes

8. Come and Have a Cup of Zhijiang

9. Nick Cheung's The Happy Man

10. Si

Dashu Zhiwei How are you?

I went out to buy some small things yesterday, and I heard the loudspeaker of a promotional vehicle repeating something in the distance. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses." I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, the second is deliberate exaggeration and lack of integrity, and the third is due to impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, and "Dong Lai Shun" became famous. "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it’s like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" means "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zazazaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "showing the secret" in Suzhou dialect, which is a derogatory and complimentary term. However, the response is very good, and many customers come in because of this name.

Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to know more about the store and its products. A good store name is one of the best ways to attract customers.