Autumn class poster-How to design a store promotion poster to be more attractive?

What strategy should educational institutions adopt in recruiting students?

Nowadays, many training institutions are very keen on recruiting courses, with only one purpose, to quickly recruit more students. The most popular enrollment courses include family education enrollment, activity enrollment, Internet enrollment, etc. However, many people ignore the strategic aspects of marketing strategies, resulting in poor enrollment results. Some institutions even spend high enrollment costs in exchange for a short-term increase in the school's student base, but in the end they cannot solve the fundamental problem. Today we have compiled forty marketing strategies for your reference.

Pricing strategy

Pricing determines the country, no low-price enrollment, no arbitrary discounts. Win parents' recognition with cost-effectiveness and impress them with added value.

Product positioning strategy

(1) Three eyes (one more eye for discovery).

(2) Discover the benefits faster than customers!

Know clearly why customers buy your competitors’ products? What benefits can your products bring to customers? What resources do you have? It can be used.

Result-oriented strategy

To be result-oriented, what you want is the result rather than the process, and what you want is the effect rather than the reason. Set annual enrollment and profit targets through planning, and break them down layer by layer so that all employees are under pressure to achieve sales targets.

Unique strategy

Find ways to make your products the only or first in a certain time and space corner, for example: find ways to use our words to make our four core products the local The only one.

Brand Strategy

In our words, we must emphasize that our school is a brand school, so that parents will know what to do when they mention our school.

Selling point upgrade strategy

Summarize the school’s selling point products and keep upgrading them. We can not only keep raising prices, but also expand sales. Our confusion is other people's business opportunities. We are always confused. We are customers. We jump out to find solutions. We are merchants. Any problems customers have after purchasing are the selling points.

Super value strategy

Understand the things or courses that parents care about most, and provide them to parents at low prices or for free. Collect customers first, and then rely on core courses to make money from parents. If it is difficult to enroll students in winter vacation classes, students will be offered winter vacation classes when registering for spring and autumn classes.

One degree strategy

Parents who have been trained to 99 degrees by the school bring them over to burn one degree to facilitate the deal.

Hybrid selling point strategy

Understand the selling points of your opponents and use one-to-many promotion methods to give parents reasons to come to our school.

Recruitment strategies from different industries

Look for cooperation with other children's industries related to your own teaching products, and use the platforms of both parties for mutual sales.

Speed ??leadership strategy

Strategy adjustment should be faster, discover resources in different frameworks earlier than competitors, and integrate them as soon as possible. For example: summer enrollment starts in May.

Point of sale strategy

The selling point of our staff should be on what benefits we can provide parents and children (what our competitors cannot do or do not have). Don’t just focus on it. Deal on.

Golden Diamond Strategy

Use activities to create excitement and increase the probability of closing a deal.

Redefinition of meaning strategies

Organizing student activities must be packaged to highlight the significance of the activities. Continuous campaigns can achieve high closing rates. The same thing, said another way, is more attractive and easier to accept.

Blue Ocean Strategy

Add intangible value-added products to tangible teaching and activities, and hybridize them together to form unique blue ocean products, such as field classroom activities.

Brainstorming strategy

Have all employees sit together to summarize different selling points, formulate a vocabulary, and unify the vocabulary among all employees.

Getting the key parents strategy

There will always be several influential parents in a class or a school. As long as you get these few people, you can get the parents of a school.

Building marketing strategy

Adopt all-round publicity during key sales periods to build momentum for new products and let more parents know about the products.

Tree Bark Strategy

We will open wherever our opponents open. Adopt the strategy of high quality and low price to give the core of the other party to customers. Absorb the other party's customer resources and even excellent employees.

Cut marketing strategy

Start at the opponent's weakest corner of time and space, and use a competitive product to intercept all the opponent's customers to your side.

Strategies for cultivating hard-core parents

Cultivate hard-core parents and let them become your voluntary promoters, send blessings and gifts on holidays, and invite them to attend annual meetings to award awards and distribute gifts.

Use the big fish pond strategy

Cooperate with big merchants and fish in his fish pond to find customers.

Reputation bundling strategy

Bundle with well-known education brands to give customers a sense of trust, such as bundling with Chairman Niu.

Leverage reason strategy

Find a small fulcrum to leverage the big market, such as cooperating with the media for a large-scale event.

Selling Point Proof Strategy

Use whatever proof parents believe in to show to customers. Parents believe in the brand, the teachers, the children’s grades, the length of the school, the most expensive, and Be the first to do it, trust famous teachers, trust your own research and development, etc. Improve your status, train internally and outsource, and use secondary sexual characteristics to gain the trust of others.

Advertising language design strategy

The title should be captivating, eye-catching, simple, and accurately positioned, so that the other party’s subconscious mind is in a state of reception. It should concisely and clearly position the benefits, selling points, and uniqueness of the product. The world.

Advertising placement: Advertising is half knowledge and half advertising. He must see ads when he wants to learn.

Advertising distortion: practicing calligraphy in seven days is actually a seven-day course and seventy days of practice.

Advertising channels: Choose media or locations that parents can see. It is best to attract parents to a frame for sales promotion.

Advertising bundling: Let the media or people in the region become your salespeople, cooperate with the media or merchants, and use the credibility of the media or merchants.

Three channels of trust strategy

The channels of trust are vision, hearing, and feeling. Parents believe that seeing is believing, and we need to display and demonstrate our works and achievements. Parents believe the words of the people they believe in (parents), so let your die-hard parents speak for you. Parents believe in personal experience, so if you let your children experience it personally and solve practical problems, they will naturally believe it.

High price strategy

Parents believe that the more expensive the better, but there must be some differentiation.

Price increase strategy

Every time you charge, the price increase information must be released. Many people will tend to buy at low prices and have buying impulses without judgment.

Fool Marketing Strategy

Find out a fool model in the school. The focus of teaching sales should not be on the quality of teaching, teachers and customers, but on how to sell the product. All employees are salespeople.

Three-win strategy (you, me, him)

You must let the people you work with take advantage of it, so the principal must be willing to do so.

Immediate rewards and compensation strategies

99% of people have feelings about current benefits or losses, but have no feelings about the possible tenfold benefits or disadvantages in the future. The principal should use the present to give employees Paying wages in exchange for future employees creates greater profits for the school. Or the school may provide benefits to current parents in exchange for the parents bringing huge profits to the school in the future. Whoever has the bigger framework wins. Only prompt and timely incentives for sales staff can bring about future motivation and rewards. Sales staff should have a low base salary and high performance, otherwise they can only work in administration and logistics.

Emotional Marketing Strategy

The way to make parents not care about you is to make customers fall in love with you. Friendship is priceless.

Eight-time transaction opportunity strategy

①Close the transaction once for the first time when communicating with parents is appropriate.

② When parents recognize you in this class, mobilize them to sign up for other subjects.

③When communicating with parents, the information or time should not be too long or continuous, so as to whet your appetite and wait for the transaction to be completed.

④ If you do a good job in event packaging and mobilization, you can close the deal once.

⑤ If the registration is unsuccessful, the purchase of materials can be completed once.

⑥ If the registration fails, parents can be tracked later and the transaction can be completed once.

⑦ If registration fails, parents can be mobilized to pay attention to our WeChat platform to complete the transaction once.

⑧ If you do a good job in daily communication and renewal, you can close the deal once.

Cannibalization Strategy

First strive for communication opportunities, build feelings and trust, cannibalize parents step by step, then deal with one subject or one period of registration, and then deal with multiple subsequent courses.

Conference Marketing Strategy

Encircle parents into a framework, tell them what they want to hear, and then use cannibalization strategies to slowly attack them.

Risk reversal strategy

If you are not satisfied with the parents' promise, refund the fees. I will bear your risk (refunds are very few).

Story Marketing Strategy

Stories are the easiest to remember and easier to spread. For example, Haier fluorine-free refrigerators, Dong Mingzhu, Zhu Shijian and others, people remember their stories rather than themselves. We must be able to summarize and create stories about the school and students, and we must learn how to use C’s story to tell it to B.

Psychological Expectation Strategy

A person's sense of satisfaction comes from one's own psychological expectations, and a person's sense of loss is caused by himself. For example: the story of a college student and a beggar.

Don’t give parents too good psychological expectations, otherwise we will fall even more miserably. Don’t give rewards to sales staff first, and stop working after they are given. Dreams are for seduction.

Spare tire reserve strategy

Proactive people have choices, and they will be more proactive when they have choices. There are no wrong parents, only employees who are incapable of making money from others. If customers didn’t have problems, there would be no need for us to exist. If parents and students don’t need us, we have no value. Teachers must be held responsible for the loss of students’ parents.

When we study marketing strategies, we must also study the essence of marketing, and we cannot do marketing blindly. Marketing is not about buying products, but selling and believing in them. Whether the product itself is good or not is not important. What is important is that customers believe that the product is good. Marketing solves the problem of making customers believe. As long as the problem of belief is solved, sales will be successful. I hope that the content shared can benefit all principals. How about the Smart Oak Smart English Project? My friend is a teacher and wants to open an English training class, but I don’t know what this project is like

1. Special drainage classes without labor costs

Traditional drainage classes are nothing more than trial classes with real teachers , the effect of the trial class mainly depends on the teacher's level. However, many institutions still have the problem of teacher attrition, let alone ensuring the quality of teachers. Wisdom Oak AI online classes are highly interesting, interactive, novel, and have low marginal costs, which are more conducive to creating unique attraction courses.

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2. The teaching effect is no longer entirely dependent on the teacher

Practice has proved that not all learning modules are suitable for teachers to teach, the most obvious one is English. English word accumulation, listening, speaking, and reading are contents that teachers are not good at. Can 45 minutes of class be enough? Can students persist after returning home? Do parents have the energy to supervise? These modules themselves require students to remember and speak more. , listen more, watch more! What students lack is methods! These learning modules are given to Smart Oak intelligent tools to accompany students in real-time interaction, and the effect is extremely obvious.

3. Don’t be afraid of the teacher resigning and taking away the students

Traditional tutoring is where the teacher leads the class all the way, and some students even recruit themselves. Naturally, they have a deeper relationship with the students, even if the teaching level is average. It is inevitable to meet two or three parents who are die-hard fans.

Once you are full-fledged, over-stressed, or dissatisfied with your income, job-hopping will follow, and you may even open a new organization across the street, and your colleagues will become peers! With Smart Oak AI, we can help organizations build an iron-clad camp and not be afraid of "fluid soldiers"! Taking English as an example, some learning modules such as vocabulary, listening, speaking, and reading no longer require teachers to teach, and students’ dependence on teachers will also be reduced! The problem of the sequelae of teacher loss has been alleviated!

4. Some teachings no longer need to be taught Paying class fees

The biggest cost of traditional tutoring is the cost of teachers. Teacher expenses account for about 35% of the class fee! The principal thinks that the fee is too much, and the teacher thinks that he gets too little. No one is wrong. The mistake is that traditional tutoring is too dependent on Teacher! But in actual teaching, there is no need for teachers to teach some content, and it is not very effective to expect teachers! In traditional English tutoring, "the teacher supervises students to memorize words during part of the class, and class fees are paid as usual"! Content such as this is left to the smart teacher With Oak, teachers save time on class fees!

5. Teachers free up energy to teach more classes

Part of the class time is given to Wisdom Oak AI, and teachers can free up more energy to participate. More class teaching! In the past, a teacher could teach four classes at the same time, but now he can teach six to eight classes. The per capita teaching efficiency has increased! Schools no longer have to constantly think about recruiting people! The cost of teacher mobility has been reduced! Daily life Operational stability has improved!

6. Flexible design of winter, summer and spring and autumn classes

The opening of classes during the winter and summer periods is more of a preparation for the spring and autumn classes. The goal is to achieve significant results with short class hours and Students like to be willing to pay! Spring and autumn classes are the key to a year's revenue. Either the student source is expanded and the increase is achieved in exchange for profits, or the teachers are controlled and costs are reduced to find profits, or the course fees are increased to increase profits! If enrollment and drainage cannot be guaranteed, there are techniques. Our own teachers are better than other tutors. If you can’t guarantee that students will not run away due to price increases, you can choose the magic weapon of Wisdom Oak AI! The curriculum is flexible and can include special online learning induction classes, winter and summer classes, semester classes, and school year classes. Score-guaranteed classes, etc.! You can also directly add online learning content to the original traditional classes to increase tuition fees!

7. More interactive courses are more likely to stimulate interest

The biggest advantage of smart education The feature is real-time interactive learning between humans and machines. Just like the game "Happy Landlords", a group of robots accompany you to interact and play in real time. This kind of human-computer real-time interactive teaching is very interesting, such as Word Elimination and Lianliankan, which are both educational and entertaining; letter recognition and spoken word recognition courses suitable for English beginners and poor students; and synchronous teaching materials for man-machine mutual practice of spoken sentences. Classes are recorded and recognized immediately with one click; you can practice listening and reading through unlocking methods, and you will be rewarded with gold coins if you successfully pass the levels, and the gold coins can be exchanged for goods; the teacher publishes various competitions and rankings, and students are highly interactive and highly engaged!

8. Breaking the rules of 'same grade and same class' to achieve higher efficiency

Traditional tutoring in small classes takes up teachers, while large classes are more common in the same grade and in the same class! And based on the AI ??classroom based on Smart Oak, one machine and one space for life, different grades Sit in the same class; set up multiple study periods a day, make appointments to study freshly, thousands of people learn thousands of articles, and the teacher supervises the station next to it, the learning atmosphere is needless to say! Breaking the traditional "same level and same class" teaching model, each student has one account and one computer A system that wears headphones for human-computer interactive learning. Different students do not affect each other, and different classes do not affect each other! It improves the floor efficiency for the first time and virtually reduces the cost of water and electricity for the house!

9. Expected investment income The ratio is as high as 900

Start with a maximum of 50,000! Open in 30 square meters! 10 students can get back the money! The profit is as high as 500,000! How to design the store promotion poster to be more attractive?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention.

In the age of looking good, can your poster attract customers’ attention in one second? Poster design should not only be good-looking, but also attract users and get them in the next second. Your theme content, poster promotion content, and a method for direct purchase or inquiry.

So how to design? The following seven points need to be paid attention to during the design process.

1. Prominent themes

With many posters, you don’t know what they are selling at first glance.

Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you must indicate your identity to the user. Are you a supermarket? Design studio? Clothing Shop? Or restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring.

For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very common and bad, the more straightforward and easy to understand the expression , the lower the cost of reading, the more willing people are to read.

What businesses need is accurate traffic, right? So accurate traffic starts with accurate poster design.

2. Clear project services

The publicity theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the above promotional poster; Summer vacation Corresponding to the refreshing blue, the real estate posters are combined with the majestic community buildings; the financial management funds use golden gold coins that symbolize wealth for professionals; the Taekwondo admissions posters use a Chinese ink-style background, with corresponding service process photos on the back. More simple and straightforward.

The service content of each project is expressed very accurately. People can think of the corresponding project just by looking at the picture, and the explanatory text makes the poster more vivid.

3. There are visual project details

The visual project details not only have course process pictures on the single page of Taekwondo, but also have course descriptions and themes like the autumn tutoring class. Business features, project details, etc.

After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant.

4. Copywriting's pain points

Compared with design skills, what is more important is the power of copywriting. A good line of copywriting can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy.

KEEP’s classic short copy of “Self-discipline gives me freedom”, as well as long copy, capture the key points of expression, so that what users see is what they get.

5. There is trust endorsement

A good poster has a theme, copywriting, and materials. If there is corresponding trust endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements.

The expression of trust and endorsement in copywriting adds a sense of trust to the entire poster.

6. There are contact information; address, phone number, WeChat QR code

Many people’s posters are very well designed, with beautiful pictures and color combinations, but they do not have specific addresses, contact numbers and WeChat QR code, these are elements that must be added to poster design.

Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but Post a poster in your circle of friends and send it to 100 people in one click. You can quickly reach thousands of people directly. But how many people can open the poster and see it? Do you know how many people are interested after opening it?

If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering.

So don’t pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn more details without downloading.

7. High-definition pictures without watermarks

With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also create them through some APPs. Success, these apps, such as: Maker Post, MAKA, WeChat Business Watermark Camera, Tuitch, Tumon, etc.

However, some APPs do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture will also Lowered the quality of the store.

If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks.

Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references.