How to run a Taobao store

We are now in the era of the Internet. The Internet has entered thousands of our households. Every household is using the Internet for more convenient shopping, chatting, etc. Today we use Taobao Let me tell you about the shopping platform as an example. Taobao is now a mature shopping software. The convenience Taobao brings to us is unexpected, so it has attracted a large number of merchants to settle in. With more merchants settling in, the competition will naturally be fierce, so If you don’t run a store well, there will be no income. Today we will show you how to run a Taobao store. How to run a Taobao store

If you are asking, how to run a Taobao store well: 1. Choose products well. Taobao market research, which product has higher potential. It's best not to squeeze in those popular clothing, shoes and bags, because usually if you squeeze in, you have to be prepared to be cannon fodder. The products you sell must meet at least the following conditions: low competition, considerable profits, and high consumer demand. My suggestion is to look for some unpopular and urgently needed products, such as body lotions and shower gels, or products with seasonal and peak seasons, such as electric fans, sun protection shirts, sun protection sprays, electric mosquito swatters in the summer, scarves, etc. in the winter. Warming patches, gloves, hand warmers, etc. Sort out your product line and roughly divide it into main promotion, auxiliary, and profit sections. The store must have a main category and cannot be opened as a department store. The correlation between products must be strong to facilitate matching packages. Common supply channels mainly include: factories, wholesale markets, 1688 dropshipping network, etc.

2. Positioning and pricing: Have a precise positioning of your store and products. What is the general goal of each stage? Which way does your store develop to the mid-to-high end? What is the consumer group of your product? Which area to concentrate on. Product pricing takes into account cost, quality, market conditions, etc., and determining what price can achieve the best profit requires you to think carefully. 3. Opening a store The threshold for opening a store on Taobao is quite low. You must be over 18, have your own ID card, and of course you must have money, cards, a mobile phone and a computer in your pocket. You just need to follow the platform process prompts to get it done step by step. If you don't even have this ability, you might as well go home. 4. Decorate the store. The store layout, main page, store sign, main baby picture, and detail page should be in a style that matches the product characteristics and the aesthetics of the main consumer groups. It is beautiful, elegant, comfortable and eye-catching. The most important thing is to be neat, clear and organized. Our purpose is to encourage customers to click, browse, collect and purchase. 5. Discover the selling points of the product and package and promote it. Compared with your peers, what reasons do customers have for you? Use competitors as teachers, find the highlights and selling points of the other party's products, learn from experience, take the essence, and turn it into your own advantages. How to change from an ugly duckling to a swan depends on how you package it. 6. Drainage traffic = display clicks, select traffic channels, and divert traffic through multiple channels to achieve accurate traffic drainage. Those who are interested can refer to: A piece of MSG: What should I do if there is no traffic in the new store? In-depth analysis of Taobao traffic rules 7. Conversion mainly depends on two aspects: products and visitors. The core is the competitiveness of the product. Specifically, look at: product pricing, product selling points, details page pictures and marketing copy, basic sales data, reviews, DSR scores, etc. A grain of MSG: How to improve the conversion rate of Taobao stores 8. Good pre-sales and after-sales service attitude Customer service online time, response speed, typing speed, familiarity with products, etc. are the most basic skills that customer service must master. If you have not mastered these skills, please ask Take the time to do your homework first and you can avoid some basic problems. Patiently solve after-sales problems when encountering them to increase customer favorability, and don’t lose the big for the small. 9. Marketing to accumulated old customers. Taobao sellers are required to learn to build their own fish ponds, establish a customer base, maintain them frequently, and push some benefits and new products. 10. Analyze data and make timely adjustments (throughout) A store that cannot learn data analysis is not a qualified store and cannot learn to analyze its own problems from various store data and continuously improve. However, if you want to achieve healthy development of your store, you must continue to learn more new content and find operating ideas and methods that suit your store. Taobao rules are constantly being updated, and Taobao sellers must not operate behind closed doors.

How to increase Taobao store sales

1. Reasons for keyword layout

Because of Taobao’s trend of de-popularizing products, traffic will definitely be distributed in fragments. This is beneficial on the one hand. Traffic monetization, on the other hand, is conducive to the activity of the platform.

There are two main ways of this fragmentation: keyword allocation and removal time allocation.

How to fragmentally allocate traffic through keywords?

In the era of explosive products, if a product is popular and has high sales, then search engines will put more If free natural search traffic is given to it, this baby may have a lot of keywords that can bring traffic, and the weight is pretty good. In other words, no matter what keyword is searched, it can be ranked at the top.

But what about now? In order to achieve fragmentation, I only give you 20 words that can bring traffic. I will allocate the weight to other words to other words so that more words can be used. Every time you appear in front of consumers, you have the opportunity to be discovered. In fact, this means that under normal circumstances, your baby only has a limited number of keywords with high weights that can bring you free natural search traffic.

In this way, we need to consider the layout of keywords. After all, the number of keywords is limited. We need to match different keywords with different products and focus on optimization, so as to make each Baby's natural flow is quite good.

2. What are the layout keywords and what work is done?

Every successful person accumulates details one by one. I started as a small seller myself, and then came into contact with many small sellers, so I am more willing to pay attention to these details. After long-term practice summary, we found that the layout work of keywords mainly consists of three parts:

(1) The process of laying out the subject

Of course, we must first understand a few Question:

What is the main word used for?

If you want to define the main word, you can say this: the one that is most likely to bring you the most traffic in the future, And words that can represent your baby’s core attributes. So when we lay out the subject, the first thing that comes to mind is that it must be closely related to our baby. Then based on the formula of the sales weighted index, we all know that in order to highlight the weight of the main word, there should be multiple long-tail words surrounding the main word that also have weight. Therefore, the main word also plays a very important role: it is used to select golden long-tail keywords.

Why is the subject word of baby usually unique?

As we mentioned before, traffic needs to be fragmented, so you won’t be given too many words. There is generally only one core word, especially for highly competitive categories. Most of the traffic in your title may be brought by one or two words, and these two words are the main words of your title. The most critical thing is that if there are too many subject words, it will be impossible to choose long-tail words, which is also a problem. Therefore, we suggest that under normal circumstances, the subject of the baby title is unique (note: I have always emphasized that it is under normal circumstances, because special circumstances will be discussed later)

Does the subject have to be a short word

Of course not necessarily! If your store has a poor foundation, such as a new store, and in a category with fierce competition, even second-level words are big words for you. At this time, in order to avoid too fierce competition, you can use secondary words as the subject. For example, if you sell dresses, you can use "sleeveless dress", "floral dress", etc. as the subject.

Which words are suitable as subject words

The main categories that are suitable as subject words are as follows. Product words: Tieguanyin, wolfberry, mouse; Category words: dress, high heels (of course sometimes product words and category words are the same); Functional attribute words: weight loss, whitening, freckle removal; Brand words: Daphne, Nike, Midea etc.

What are the criteria for judging the quality of the subject?

The criteria for judging the quality of the subject? It also depends on the foundation of your store, especially if the foundation of the store is relatively good. It is very simple. Just look at Those with high search popularity.

But what if your store’s foundation is relatively poor? You need to comprehensively consider the competitiveness of the subject, such as the payment conversion rate. After understanding the above problems, we basically know: the process of laying out the subject words is actually the process of classifying the babies, but the basis of this classification is "can be attributed to the same subject word". We will have specific methods during the meeting to tell you how to classify the products in the store according to the category, the specific situation of the store, and the main words, that is, how to lay out the main words.

(2) The process of laying out long-tail words

The process of laying out long-tail words is actually to use the assigned main words to select the golden long-tail keywords we selected based on the data. "Equally" distribute it to different babies, and based on the calculation results of competitiveness, determine the golden long-tail keywords that each baby is going to promote. The main issues involved here are: how to choose long-tail words and how to layout them. This will be discussed in subsequent articles, I hope everyone can pay attention to it.

Regarding golden long-tail keywords, many people will say that only those small stores will do this, and big stores will directly grab the hot words! No argument, I just want to say, do you think Taobao is gaining traffic? Under the pressure of monetization, how likely is it to concentrate natural search traffic?

(3) The process of laying out associated modifiers

After laying out the main words and long-tail words, generally Next, there are still some gaps in the 30 words of the baby title. At this time, you need to layout related modifiers. So, it involves the selection principles of associated modifiers, the layout methods, etc. How to improve operating levels

01

Promotion: Advertising

To attract customers, you need to advertise. Only advertising can attract more potential customers. Customers know you and understand you. Continuous advertising is an important way to promote store performance growth.

Health - Healthy consumption has become the mainstream trend of modern consumption. More and more advertisements are linked to health. It is not about extending life, but as long as it is guaranteed to be harmless to health, consumers can take a second look. Tea shops can set up raw material display cabinets at the bar or make the tea making process transparent.

Quickness - Simplicity is accompanied by speed. As the pace of life accelerates, customers are more inclined to various lightning services in order to experience more products and services, especially for shopping mall customers. After a long period of shopping, the biggest temptation is to quickly find a place to have a cup of tea and rest. Therefore, tea shops in shopping malls should be more efficient in serving meals. The corresponding promotional slogans can start from this, such as drinking tea in 1 minute.

02

Management: The sales ability of the clerk directly affects sales

Suppose the customer may only want to buy a cup of fruit tea. After strong sales ability and sales level, After some communication and guidance by the store clerk, the customer will eventually order more European bread or snacks, which directly increases the sales volume of the physical store.

Therefore, we must also be organized in managing store staff:

1. The store staff must be familiar with the characteristics, advantages, disadvantages, price strategies, technology, varieties, specifications, and publicity and promotion points of the store's products. , competitive products, substitute products. Pay special attention to showing familiarity with the industry and products, as expertise in industry and product knowledge is a selling force in itself.

2. Be familiar with target customers. Target customers need to be classified, which are core customers, which are key customers, and which are non-key customers. Customers can be divided into several categories, how they are classified, and what different strategies and methods should be adopted for different customer categories. The time and energy allocated to different types of customers is different. In addition, we must also understand the psychological changes of customers.

3. Be familiar with your competitors. What stores are your competitors, what brands are there in those stores, and the functions, features, and prices of each brand's products must be well understood. As the saying goes, if you know your enemy and know yourself, you can fight a hundred battles without danger.

4. Master certain sales skills.

Through continuous training, learning, and summarizing experience, to improve sales capabilities, tea franchise stores can go to the headquarters for training based on actual conditions, or, like Manxue Tea, the headquarters can directly send store teachers to provide guidance and supervision.

5. The store manager can effectively communicate with the store staff and clarify the service guidelines, including service attitude, service method, service time, and service follow-up cycle.

03

Sales: Appropriate seasonal promotions

1. Promotion of new products on the market

New products have just been launched , the biggest problem is: how to make consumers try to buy? To solve this problem, in addition to necessary advertising, another effective means is promotion, such as discounts, free trials, and half-price for the second cup wait.

2. Promotion is required for upgrading.

When products are upgraded, measures must be taken to clean up the inventory. On the one hand, it is to withdraw funds, and on the other hand, it is to travel lightly.

3. Promotion is necessary during holidays, especially during golden weeks like National Day, May Day, and Spring Festival. Promotional information is everywhere, and all walks of life are doing promotions. If you don’t do promotions, it will obviously not match the festive atmosphere. Disharmonious.

It is said that opening a store is easy, but the key lies in how to operate and manage it. It must be managed properly internally, and it must pay attention to publicity strategies externally. Only by linking internal and external can the profit margin be efficiently guaranteed.