In the fight against the epidemic, car companies are in action, and the warm-hearted move makes the epidemic "cool"

It's only been more than a month from the calm years ago to the spread of the epidemic now. As of the press release of the special review of Auto Market, there were 37,251 confirmed cases and 28,942 suspected cases in COVID-19, which not only spread all over the country, but also found many cases overseas, and the data of confirmed and suspected cases caused by the epidemic should be rising continuously.

China has done a lot of work since the epidemic was released, which has played a vital role in restraining the spread of the epidemic. The Spring Festival holiday has also been postponed for the first time in history, and some business places in many industries (except hospitals, pharmacies, supermarkets and clinics) have been in a state of suspension. At present, the specific time for returning to work in various places is to be determined. There are almost no people on the street, and the traffic is unimpeded. It can be said that this epidemic has brought unpredictable losses.

as a special comment on the automobile market in the automobile industry, although I am at home, I always pay attention to the automobile industry. We conducted network and telephone communication with many local 4S stores, and found that 4S stores are also in a state of suspension. According to the news sent by netizens from all over the country, automobile cities and 4S stores in many places are also in a state of suspension, and the time of resumption of work is uncertain. It can be said that the impact of this epidemic on China automobile market is also unpredictable. Industry insiders predict that the sales volume of automobile market will drop by at least 2% or more in the first quarter of 22.

The auto market is "cool", but the hearts of auto manufacturers are warm. Among them, it has become the mainstream and trend for OEMs to reduce the February assessment of their dealers. Then let's take a look at the warm-hearted actions made by some typical car companies in the face of this epidemic!

collective warm-hearted actions, donating money and materials, real money and silver go into battle together, ranking in no particular order, rich people pay money and make a strong contribution.

SAIC-GM-Wuling:

On February 6th, SAIC-GM-Wuling announced through official channels that the joint supplier of the enterprise would change the production of masks by rebuilding the production line, and the daily output could reach more than 1.7 million. It is reported that according to the project construction plan, the clean workshop will be rebuilt by Guangxi Construction Engineering Group and will be completed and put into use this month. * * * 14 mask production lines will be set up, including 4 N95 mask production lines and 1 general medical protective masks production lines. As of the time of the author's press release, the production line of masks transformed from SAIC-GM-Wuling has been put into use one after another.

not only that, before that, in order to cope with the epidemic situation, SAIC-GM-Wuling had urgently returned 2, medical masks from overseas and donated them to Liuzhou municipal government at the first time to support the first-line epidemic prevention and control. In Liuzhou, SAIC-GM-Wuling also invested as many as 35 Baojun E1 vehicles as first-line vehicles for epidemic prevention, and mobilized national dealers to provide epidemic prevention support for the local area. It can be seen that on the way to epidemic prevention, SAIC-GM-Wuling has been acting.

It can be seen that SAIC-GM-Wuling has really put its work into practice in this campaign against the epidemic. It is noteworthy that, in addition to the transformation of SAIC-GM-Wuling into urgently needed medical materials such as masks, this also fully demonstrates the warm heart and public welfare of SAIC-GM-Wuling.

Geely Automobile:

Recently, we learned from the official news released by Geely Automobile that Geely Automobile Group will invest as much as 37 million yuan in the early stage to start the research and development of "all-round healthy automobile" with virus prevention function. This kind of healthy automobile will be an unprecedented attempt, and this epidemic is an opportunity and a fuse to stimulate China automobile enterprises to move up.

It is reported that Geely's "all-round healthy car" will be unique. Different from the professional medical protective car on the market at present, it belongs to ordinary consumers. The car has the functions of efficiently and quickly purifying the air inside the car and isolating harmful substances from the outside air, which are currently available in Geely automobile products. In the future, it will also break through the functions and technologies of preventing, inhibiting and reducing the virus from invading the human body, etc. Of course, it does not rule out the addition of new functions in the future. Geely Automobile, which has led the China brand in intelligence, networking and safety, has made another move this time, which also shows that Geely brand attaches importance to product safety and health and its responsibility to users. With this, I like China brand and Geely.

Not only that, Geely Automobile is still fighting the epidemic, investing 2 million special funds to fight the epidemic. For example, in Sweden, Spain, Germany, Russia, Belarus and other parts of the world, we urgently purchased epidemic prevention materials to support the prevention and control of domestic epidemics. In addition, we donated vehicles in Wuhan and Guiyang, Taizhou, Xi' an and other places to support the allocation of prevention and control materials and ran in the front line.

In addition, in the tough battle against the epidemic, Geely Automobile has also upgraded its service and taken care of four things. For example, safety upgrades for environmental safety, personnel safety and health publicity; Guardian upgrade of health protection and rescue protection; Care upgrade of WeChat booking maintenance, online remote service, on-site service, online business handling and online car inquiry; There are also the extension of the first insurance, the extension of the warranty and the upgrade of the rights and interests of the white warrior, etc., all of which are aimed at the warm care of Geely users.

Great Wall Motor

Great Wall Motor's move is also to relieve pressure on its dealers. Recently, we learned from Great Wall Motor's official that Great Wall has introduced six support policies, such as assessment burden reduction, financial burden reduction, empowering multi-dimensional experience services, empowering front-line sales teams, and empowering dealers in Hubei epidemic areas. This move is applicable to Haval, WEY and Euler under Great Wall Motor. This measure has repeatedly shouldered the burden of dealer assessment and reduced the financial burden, providing dealers with more resource space to ensure the normal and smooth capital chain of dealers.

SAIC Roewe

SAIC Roewe has adopted: three'' double'' six major measures in dealer support, which are mainly aimed at sales operation and after-sales service. For example, SAIC Roewe adjusted its assessment business policy in February, and all bonuses involved in the assessment were paid according to the standard.

Double decompression mainly refers to reducing the pressure of policy assessment and financial pressure. For this reason, SAIC Roewe adjusted the target assessment and business policy in February, and emphasized that bonuses involved in various assessments were paid according to the standards. Not only that, SAIC Roewe also adopted business rebates, dealer bonuses and vehicle interest relief to reduce the pressure on dealers. For the dealer team that still sticks to their posts during the epidemic period, SAIC Roewe will also give necessary humanistic care subsidies according to the actual situation to ease their business pressure and bring business confidence to dealers.

SAIC MG

As a classmate of SAIC, SAIC MG also launched three warm-hearted cares to relieve the pressure on dealers. By reducing the assessment pressure, financial pressure and supply and demand pressure, we can help dealers tide over their difficulties. For example, a series of assessments, such as the batch sales index in February and the test drive management award assessment, were cancelled, and bonuses were directly distributed according to the dealer channel rating; In addition, SAIC MG will bear the overdue vehicle interest generated by dealers in February and speed up the cash back of dealers' bonuses. Personal loan applications can be applied and approved online; Flexible quota method is adopted to meet the delivery demand and so on. In this way, the pressure on dealers is reduced, and secondly, consumers are provided with faster services.

FAW-Volkswagen Audi

Audi has given subsidies to dealers, which is true. In response to the sudden epidemic, 4S around the country were slow to open the door to welcome guests, and Audi, one of BBA, made a warm-hearted move. At the first time, it launched the dealer's continuous policy and financial support, including measures such as not assessing the February sales target and granting subsidies to the front-line personnel of dealers, and formulated countermeasures and support measures from the aspects of business policy, dealer epidemic prevention and control, operational guidance, personnel retention and epidemic support to reduce the worries and burdens of dealers. Isn't it warm?

this is also a big move for Audi to hold the dealers together. You know, the epidemic began to appear in December 219, spread at the end of January 22, and there was a large-scale spread and spread in February, which is also the month with the deepest impact on all walks of life. February is a sad day for all car dealers. At this point, Audi is ahead of all luxury brands, which is why many dealers are willing to be around Audi.

faw-Volkswagen

faw-Volkswagen is the sales champion of China automobile market in 219, with the annual cumulative sales exceeding 2.1 million vehicles. This time, in the face of the COVID-19 epidemic, FAW-Volkswagen predicted the uncertainty of the market trend and sales in February and March according to the' epidemic', adjusted the target for the first quarter according to different regions, and proposed to moderately loosen the assessment of dealers in a special period to reduce the operating pressure of dealers. Although FAW-Volkswagen's market performance is excellent, but the epidemic situation is currently helpless, 4S stores in many areas have closed, so the sharp decline in sales in February is reasonable.

In addition to the car companies mentioned above, such as Jianghuai Automobile, Volvo, dongfeng fengshen, Chery Automobile, Jietu Automobile, FAW Pentium, BYD Automobile, Dongfeng Citroen, Beijing Hyundai, SAIC Chase, BAIC, Haima Automobile, Dongfeng Xiaokang and other brands have also introduced different measures to balance and ease the pressure on dealers.

Written at the end:

There is no doubt that at present, major automobile brands have chosen to pull their dealers with them to tide over the difficulties. Judging from the current situation in February, the February of dealers is really sad. If they don't shoulder it, the burden of "I am too difficult" will be on their shoulders. Of course, more automobile brands are also joining the ranks of warm hearts one after another to maintain the stable development of dealers. Not only that, at present, major car companies are also in a state of suspension of production, and suppliers are also in the process of suspension of production, which also means that the China auto market will be severely tested in the first quarter or even the whole first half of the year. The geometry of passenger car sales in 22 will be unknown.

Remarks: The article was originally written by Auto Market Special Evaluation Studio. Please indicate the source if you need to reprint it. Some pictures in this article come from the Internet, and the copyright belongs to the original author! At the same time, warm reminder: at present, wash your hands frequently to maintain personal hygiene, live in a ventilated environment, try not to go out, and wear a mask when necessary.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.