Illegal advertising words

A collection of illegal advertising slogans

In daily study, work or life, many people are familiar with some widely circulated advertising slogans. Advertising slogans can help build the brand of enterprises. The role of emotional value. There are many types of advertising slogans, do you know them all? Below are the illegal advertising words that I have carefully compiled. Welcome to read and collect them.

Illegal advertising words 1

Luxury, free shipping, all sites, free shipping, genuine leather

Absolute words: < /p>

It is strictly prohibited to use words that cannot be verified, such as absolute value, absolute, big name, precise, super profitable, leading brand, leading market leader, superstar, famous, luxury, one of the world's top X brands.

It is strictly prohibited to use the terms first, ultimate, top, ultimate, champion, first-class, best, invincible, pinnacle, supreme, first brand, gold medal, famous brand, cutting-edge, top enjoyment, creator, leader, leader , (far) leading, king (or) only, first, national-level product, filling domestic gaps, absolute, exclusive, first, first brand, gold medal, famous brand, excellent, senior and other absolutes with the same or similar meanings words.

It is strictly prohibited to use the most advanced, the lowest, the best, the best, the lowest, the lowest, the cheapest, the greatest, the latest technology, the most advanced science, the latest, the most advanced, the most profitable Absolute terms with the same or similar meanings, such as , first, accurate, super profitable, first and top enjoyment.

It is strictly prohibited to use the first choice, the first (one), exclusive (formula), fill the domestic gap, the only, the only one, unique, unique, the first time, the whole network/the world's first release, the whole network/the world's first Absolute words such as terms with the same or similar meanings.

It is strictly prohibited to use false or exaggerated expressions that cannot be judged as true or false, such as 100%, international quality, high-end, genuine, national-level, world-class, superlative, best, etc.;

Prohibited time limit words:

The time limit must have a specific time limit. One day, today, today, several days and nights, last, countdown, now, just, only, weekend, anniversary, special offer party, shopping party; and all group buying words, such as flash sale, brand group, boutique group , Single product groups must indicate the specific event date

It is strictly prohibited to use words such as ending at any time, only this time, price increase at any time, price reduction immediately, last wave, etc. with uncertain time limit.

Prohibited authoritative words:

It is strictly prohibited to use words such as time-honored brands, well-known Chinese trademarks, leading brands, and exclusive products.

It is strictly prohibited to use "expert recommendation". It is strictly prohibited to use terms such as quality inspection-free, national quality inspection-free, random inspection-free, etc. to claim that quality does not require testing. It is strictly prohibited to use terms such as recommendations by national leaders, recommendations by national XX agencies, national XX agencies, etc. that use the names of state and state agency staff for propaganda purposes.

Use RMB graphics (except those approved by the central bank);

It is strictly prohibited to click on XX words:

It is strictly prohibited to use words that are suspected of deceiving consumers, such as "click to receive" "Award", "Congratulations on winning", "Free for everyone", "Click to get a surprise", "Click to get", "Click to turn around", "Click to try it on", "Click to flip", "Click to claim the prize" and other copywriting elements

It is strictly prohibited to use words that stimulate consumption:

It is strictly prohibited to use words that stimulate consumers' rush to buy, such as "flash sale", "rush to burst", "if you don't buy it, it will be gone", "never again" It’s so cheap,” “If you don’t have it, don’t do it,” “If you miss it, you won’t have a chance,” “It won’t get any cheaper,” “Thousands of people are buying it like crazy,” “Everyone is buying it like crazy,” “Selling it like crazy,” etc. are not available.

It is strictly prohibited to use "free shipping/free shipping", "hot style", "ki", "Jingdou" and other slogans suspected of misleading consumers in the material and picture content.

Gift words are strictly prohibited:

It is strictly prohibited to use "luxury gift" or "luxury gift package". If the advertising materials indicate the promotion of goods and the accompanying gifts, such as "gifts," "gift packages," "buy one, get one free," etc., the type and quantity of the gift should be indicated.

Words related to activities are strictly prohibited:

If you do not participate in Jingpinhui activities, the words or logo of Jingpinhui are prohibited; if you participate in Jingpinhui, you must provide relevant qualification certificates (Jingpinhui final review Through supporting materials such as schedules). Jingpinhui’s linked products must be consistent with the merchant’s advertising products.

Text specifications:

Traditional Chinese characters, foreign characters used alone, or a combination of Chinese and English words;

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1. Relevant requirements applicable to all categories of goods:

(1) Absolute language or expressions shall not be used on product packaging or promotional pages.

1. The "Advertising Law" and the regulatory authorities expressly prohibit the use of: superlative, national, best, top, best, first brand;

2. Contains absolute The meaning of the word cannot be proved by objective evidence. It is recommended not to use: unique, top, omnipotent, first, lowest, sales + champion, bargain hunting, the most, the highest, the first in the country, extreme, first choice, unprecedented, absolute, largest, world Leading, only, pinnacle, pinnacle, latest invention, most advanced, etc.

(2) The words and patterns of "well-known trademarks" and "Chinese famous brands" are not allowed to be used on product packaging or promotional pages.

(3) The flag, national emblem, national anthem, military flag, military emblem, and military song of the People's Republic of China shall not be used or used in disguised form on product packaging or promotional pages; state agencies and state agencies shall not be used or used in disguised form. In the name of state agency staff.

(4) It shall not contain obscenity, pornography, gambling, superstition, terror, or violent content; nor shall it contain national, racial, religious, or gender-discriminatory content.

(5) Advertisements for medical treatment, medicines, medical equipment, and health food shall not use advertising spokespersons for recommendation or certification; minors under the age of ten may not be used as advertising spokespersons.

(6) Except for advertisements for medical treatments, drugs, and medical devices, any other advertisements involving disease treatment functions are prohibited, and medical terms or terms that are likely to confuse the products being promoted with drugs or medical devices are not allowed.

(7) Any citations such as data, statistics, survey results, abstracts, quotations, etc. used in advertisements must be true and accurate, and the source should be indicated.

If the cited content has an applicable scope and validity period, it should be clearly stated.

(8) In promotional activities, please use the word "original price" with caution. "Original price" refers to the lowest transaction price that the operator has completed on this trading venue within the seven days before this promotion and has a transaction note. Price; if there is no transaction within the first seven days, the last transaction price before this promotion will be used as the original price.

(9) Operators that carry out promotional activities by comparing prices with other operators or other sales formats shall accurately indicate the meaning of the compared prices, and be able to prove that the marked compared prices are true and well-founded . Otherwise, it constitutes price gouging.

2. In addition to the requirements of Article 1, food products must also pay attention to the following requirements:

(1) Food products shall not be displayed on their product packaging or promotional pages. Use the words and patterns of “National Inspection-Exempt Products”.

(2) Advertisements shall not use terms that are confusing with drugs, shall not directly or indirectly promote the therapeutic effect of food, nor shall they express or imply the therapeutic effect of the food by promoting the effect of certain ingredients. For example: It has preventive and therapeutic effects on... diseases; it has the effects of strengthening and regulating the myocardium, dilating blood vessels, increasing coronary blood flow, improving heart vitality, lowering blood pressure and cholesterol, softening blood vessels, etc..., anti-tumor..., making tumors Patient moves toward recovery...etc.

(3) It shall not expressly or imply that it can replace breast milk; the names or images of medical institutions or doctors shall not be used; if food advertisements involve specific effects, the names or images of experts or consumers shall not be used as proof.

(4) Advertisements for food, new resource foods, and special nutritious foods must not promote health-care functions, nor may they express or imply their health-care functions by promoting the effects of certain ingredients.

The following is the functional scope of health food. Without obtaining the health food batch number, the following words and synonyms cannot be used: 1. Enhance immunity; 2. Assist in lowering blood lipids; 3. Assist in lowering blood sugar; 4. Antioxidant;

5. Assist in improving memory; 6. Relieve visual fatigue; 7. Promote lead excretion; 8. Clear throat;

9. Assist in lowering blood pressure; 10. Improve sleep; 11. Promote lactation; 12. Relieve physical fatigue; 13. Improve hypoxia tolerance;

15. Lose weight;

16. Improve growth and development; 17. Increase bone density; 18. Improve nutritional anemia;

19. Auxiliary protection against chemical liver damage; 20. Remove acne; 21. Remove chloasma; 22. Improve skin moisture; 23. Improve skin oil content; 24. Regulate intestinal flora; 25. Promote digestion; 26. Laxative;

27. It has auxiliary protective function against gastric mucosal damage.

Illegal advertising words 2

Related to "most":

Most, best, most, favorite, most profitable, best, most Excellent, the best, the biggest, the greatest, the highest, the most advanced, the most luxurious, the most luxurious, the lowest, the lowest, the cheapest, the lowest, the cheapest, the most fashionable, the most fashionable, the most popular, the most fashionable, the most Gathering, the most consistent, the most comfortable, the first, the most advanced, the most advanced science, the most advanced processing technology, the first to enjoy, the last, the last wave, the latest, the latest technology, the latest science.

Related to "one"

First, first in China, first in the entire network, first in sales, first in ranking, only, first brand, NO.1, TOP .1. Unique

Unique, No. 1 in the country, first-class, one day, only this time (one type), last wave, one of the X major brands in the country.

Related to "level/extreme"

National level, national level product, global level, universe level, world level, top (top/cutting edge), top craftsmanship, top enjoyment, High-end, best, excellent (excellent/absolute), ultimate, ultimate.

Related to "first/home/country"

First, first choice, exclusive, exclusive formula, first release, first release on the entire network, first release nationwide, exclusive on XX network, first time, first product , national sales champion, national-level product, national (national inspection-free), filling the domestic gap, well-known in China (well-known trademark), international quality.

Related to brands

Big name, gold medal, famous brand, ace, leading brand, world leading, (far) leading, leader, founder, leading brand, leading listing, superstar , famous, leader, supreme, pinnacle, luxury, excellent, senior, leader, king, king, champion.

Related to falsehood

Unprecedented, unprecedented, permanent, omnipotent, ancestral, special effects, invincible, pure natural, 100%, high-end, genuine, genuine leather, super profitable, accurate.

Relevant to authority

Time-honored brand, well-known Chinese trademark, exclusive supply, expert recommendation, quality inspection-free, no need for national quality inspection, no random inspection, recommended by national XX leaders, national XX agencies Recommend and use RMB patterns (unless approved by the central bank)

Related to fraud and suspected of defrauding consumers

Click to receive the award, congratulations on winning, free for all, click to be surprised, click to get, click Turn around, click to try it on, click to flip, and receive the prize

Suspected of inducing consumers

Flash sale, rush to buy, if you don’t grab it, it will be gone, it won’t be cheaper, without him it will be XX , If you miss it, you won’t have a chance, tens of thousands of people are rushing to grab it, everyone is rushing to buy/buy, sell/buy like crazy

It’s related to time

The limited time must be specific (currently looking at Jingdong news is Say this) today, today, days and nights, countdown, now, just, only, weekend, anniversary, special offer party, shopping party, flash sale, brand group, boutique group, single product group (must have activities Date)

Strictly prohibited to use

End at any time, increase prices at any time, reduce prices immediately

Expansion:

Classic advertising slogans from books 1

1. Who said cheap books can’t be good!!

2. Books--people’s spiritual food, come back here with a full review

3. Each of us" Book "your own opinion!

4. Your world of books

5. If you have books, you will not lose - XXXX Bookstore will win with you

6 . Hold the hand of the book and stay together forever

7. Bookstore slogan: There is a road to the mountain of books, and diligence is the path, and there is no limit to the sea of ??learning and hard work is the boat.

8. Read thousands of books and travel thousands of miles.

9. Books are the ladder of human progress.

10. Business slogan: I am better when others have it, and when others don’t have it, I have it.

11. A book is a world.

12. Turn your mind into the wisest place.

13. This bookstore only sells wisdom and classics.

14. I came here seeking knowledge and returned with it.

15. I don’t own the beautiful writings.

16. The shelves are full of dazzling things, but they are only waiting for others to ask for them.

17. Too many theories are not necessarily right, and good books are not necessarily expensive

Illegal advertising slogans 2

1. There are many things on the shelf, but only people need to ask for them

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2. Too many theories are not necessarily right, and good books are not necessarily expensive

3. Enter other people’s worlds and explore your own universe

4. Go to the “Golden House” "You can also save money by shopping!

5. Dare to compete with pirated copies

6. Too many theories are not necessarily right, and good books are not necessarily right!

7. The treasures here are very affordable

8. The gluttonous feast starts from books

9. I won’t go to Internet cafes anymore

10. Learn to change your destiny , knowledge creates the future

　11. Your world is the world of books

　12. I will decide your wonderfulness and the future is unlimited for reference only

　13. Take you with me Enter the wonderful world

14. Take the least from you and give you the best

15. Books are the ladder of human progress

16. Special offer every day! Surprises every day! Fight against huge profits! Serve the public!

17. Books are the ladder of human progress. Let us explore endless truths in endless bookstores. Good books are not expensive!

Illegal advertising slogans Chapter 3

1. Read books and share knowledge;

2. Life and money should be wasted on excellent books

3. Share knowledge, books Realize your dream.

4. Share often and enjoy books

5. Be profound and far-reaching, share books

6. Don’t go out during the holidays this year, read and share books at home< /p>

7. Leader of new life, share books

8. Share books, the beauty of words

9. Share books: see the world with you

10. Sharing books creates wealth and value

11. Reading changes walking, books take the pulse of life

12. Sunshine and smiles, fantasy and action - enjoy the happy spirit< /p>

13. There are thousands of novel websites, there is always one suitable for you. He is said to be the most powerful person in the world. ;