Marketing Report

# Xiaohongshu Operation # Xiaohongshu Promotion # Xiaohongshu Marketing # Xiaohongshu kol Promotion # How Xiaohongshu promotes insight into Xiaohongshu platform. With the rapid growth of outdoor content related to "camping/mountaineering/mountain climbing/hiking", in 2022, the volume will increase by 178%, and the interaction will increase by 200%. Source: Hot Wheat Data Finishing Through the hot wheat data, we captured the related works of Little Red Book camping and hiking. Through image clustering analysis and desktop research, we analyzed ten trends: all people are outdoors-single people, couples, parents and children, friends, middle-aged and elderly people, pets, etc. Full coverage and simplification * * * saving-no matter how simple, light and exquisite, the equipment is always suitable for both distance and distance-close to the roof park forest. Far away, drive to the snow-capped mountains and Gobi Sea-outdoor fashion-Gorpcore, mountain system, snow system, functional style, camping spice girls and other outdoor trends-take photos, record vlog, write notes, leave an outdoor healing moment, remember the pure pleasure of exploring the minority-avoid crowds, explore Xiaomei's camp and route-reconstruct parenting education, learn survival skills, advocate camping etiquette, and have fun at home. Home-immersion camping civic culture-unable to escape from the city, moving back to the city outdoors has become everything for civic entertainment and commercial landscape camping-"camping+"trend sports, cycling, art, clothing and so on. There are many ways to play. 1 National outdoor camping and hiking has become an outdoor habit that all people participate in, with social, health, trend, leisure and entertainment attributes. For people with urban diseases, outdoor is the antidote to life. Solocamping, decompression and solitude, compared with group camping, one can enjoy freedom and outdoor relaxation unscrupulously. Many girls also shared the experience of camping alone, such as buying light equipment suitable for girls to avoid potential safety hazards. Out of the leaderboard, the romantic index of CP camping has become a dating method for holiday anniversaries, and it has also brought fire to couples' consumption such as outdoor couples wearing, camping photos, camping wedding photos and so on. Traveling with babies is the parenting trend of new parents after 1990s. Let children experience nature games, and let parents feel the fun of walking in nature. This parent-child atmosphere also extends to pet owners, camping and hiking with dogs, and even inviting cat owners who don't like to go out. Group camping has a stronger social attribute and attaches more importance to "stress-free, meaningful" socialization. Source: Little Red Book Trend 2 Streamlined * * * Accommodation of camping equipment shows an overall consumption upgrade trend. In order to satisfy the sense of experience and atmosphere of holiday camping, people are gradually moving towards exquisite camping. But there are also many people who spend money to find guilt, so it seems that they have to explore repeatedly in minimalism and exquisiteness when playing outdoors. Source: Little Red Book Trend 3 One-day hiking, mountain camping every Monday and overnight camping are the outdoor ways of most urbanites, and punching parks and forests are one of the most economical outdoor activities. In the long vacation, outdoor lovers will also look for distant scenery. Source: Little Red Book Trend 4 Outdoor Fashion Going outdoors is not an ordinary sportswear, and the sports style cannot lose its sense of fashion. Among them, gorpcore is an outdoor fashion, focusing on practicality and functionality. Common items include coats and wide-leg pants, and representative outdoor clothing brands include Archaeopteryx and thenorthface. Gorpcore also combines other styles such as mountain system, snow system and spice girl. Source: Little Red Book Trend 5 The healing time goes to nature, and it may inadvertently enter the healing time. The urbanites who love to record are full of photo posture reserves and composition skills, leaving a sense of happiness on the road, which is very atmospheric. Source: Little Red Book Trend 6 Discover the niche With park camping becoming a normal outdoor project in the four seasons, spoiled camping loses its natural attributes, and niche camping becomes a hot topic of discussion. Source: Little Red Book Trend 7 Nature education is not only for getting close to nature and making up for childlike interest, but also for the next generation of nature education. Parents try hard to guide their children to learn to observe, think and practice in nature, and some special educational institutions have developed camping BC course (literally translated as jungle skills). For adults, they should not only learn the skills of survival in the wild, but also follow the most basic camping etiquette/traceless camping rules to protect themselves and reduce the impact of human behavior on the natural environment. Source: Little Red Book Trend 8 homestays and wild city people spend a long time alone. If they can't leave home, they will move nature to their own homes, set up tents, set small tables, light camping lights, and make tea around the stove at home, so that idle camping equipment can also be used at home. Source: Little Red Book Trend 9 Civic Culture Camping was originally intended to escape from the city, but after outdoor popularization, outdoor activities have become a trend element and integrated into civic culture. Commercial camping market, camping festival, camping creative activities, etc. To further tap the outdoor consumption potential of the public, urban camps have become a new consumption format. Source: Little Red Book Trend 10 The complexity of camping is like a kind of adhesive based on public recognition, which brings it a huge extension space. There are many casual games of "camping+",and different combinations determine the nature difference of the third space of camping, which meets the needs of diverse people. Source: Xiaohongshu, please pay attention to the hot wheat data if you need the PDF report of the top ten outdoor trends in camping and hiking in 2023. WeChat official account replies to "Report" to receive the full report ~ If you think this article is good, please like, collect, follow and comment! Previous hot articles