The slogan of China Tourism Day is Love Travel, Love Life. How do you understand this slogan?

May 19th this year is the fifth China Tourism Day. According to the latest information, this year’s China Tourism Day will have the theme of “New Tourism, New Normal”, and the slogan is: Love Travel, Love Life. In order to make it easier for you to understand what tourism public welfare measures and promotional activities are available during China Tourism Day, the editor has made relevant interpretations of this year’s event notice.

Activity Slogan and Theme

The slogan of "China Tourism Day": Love travel, love life.

The theme of the 2015 "China Tourism Day" event is: New Tourism, New Normal.

The connotation of the theme is: at the tourist level, it highlights that tourism as a new lifestyle has been integrated into people’s lives. In tourism, people increase their knowledge, cultivate their sentiments, and understand the new world; at the industry level, it reflects the tourism industry New concepts, new ideas, and new normals of development will play a unique role in transforming development methods and promoting local social and economic development.

Event Time

May 19, 2015 is the time when the "China Tourism Day" activities will be organized nationwide. The event time can be extended to the period around May 19.

Activity content

Carefully organize theme activities. Focusing on the theme of "China Tourism Day" in 2015, we actively planned, mobilized extensively, and organized and carried out May 19th and related activities.

Carry out extensive public welfare activities to benefit the people. Advocate that public museums, memorial halls, national patriotism education demonstration bases, and sports venues be open to the public for free or at discounts; advocate that tourist attractions, hotels, restaurants, travel agencies, online travel and other enterprises launch preferential measures to attract more people to participate in tourism activities ; Qualified enterprises can carry out subsidized, free or discounted public welfare tourism activities for poor families, disabled people and other vulnerable groups; further implement preferential ticket policies for special groups such as the elderly and students in tourist attractions; encourage qualified provinces (Districts and cities) carry out cross-regional cooperation and introduce reciprocal measures. All localities and relevant units should announce to the public the public welfare measures they plan to take to benefit the people.

Carry out in-depth tourism enterprise quality service activities and civilized tourism promotion activities. Advocate the honest operation and high-quality services of tourism enterprises, and focus on promoting the steady improvement of tourism service levels in tourist attractions, travel agencies, hotels, tourism distribution centers, tourism consultation centers and other window units. Use the opportunity of Tourism Day to thoroughly implement the "Opinions of the Central Civilization Office on Further Strengthening Civilized Tourism Work", vigorously carry out civilized tourism publicity and education activities, create a good social environment, improve the civilized quality of tourists, and guide tourists to travel in a civilized, safe, green consumption, Rational rights protection.

Carry out in-depth publicity activities. On and around "5.19", comprehensive and multi-perspective reports on the "China Tourism Day" activities organized by various regions, vivid examples of people's active participation and widespread benefit, and public welfare measures launched by various regions to benefit the people, formed a strong public opinion Promotional atmosphere.